Episode breakdown:
00:00 – From Chicago Roots to Stanford MBA: Laura’s Unlikely Path
03:19 – Why SI-BONE Was Her First Medtech Role
06:55 – Sabbatical, Reflection, and Finding Purpose in Patient Impact
09:13 – What It Took to Become CEO After Being CFO
11:35 – Leading SI-BONE Through Its IPO
14:43 – The Reimbursement Playbook Behind Their Success
16:41 – Defending a Category Against Fast Followers
19:22 – Why SI-BONE Invested in Risky RCTs (and Won)
22:35 – Building the Data Company: Over 160 Peer-Reviewed Studies
26:17 – Crossing Into Profitability in 2024
32:14 – What’s Next: Breakthrough Devices and New Market Expansions
37:30 – Why SI-BONE Expanded Into Pain Management
43:32 – Managing Surgeons’ Reactions and Staying Mission-Aligned
47:04 – The Leadership Myth That Laura Doesn’t Believe In
51:39 – Real Advice for Female Leaders in Medtech
55:22 – You Can Have It All—But Not All At Once
Showpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more at Showpad.com/StateofMedtech
Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.
Subscribe to our Youtube Channel
https://www.youtube.com/channel/UCGpL_rGt1LQJwinMq_K7gfg
Subscribe to our LinkedIn Newsletter
https://www.stateofmedtechpodcast.com/
Follow The State of MedTech on
LinkedIn https://www.linkedin.com/company/thestateofmedtech
Instagram https://www.instagram.com/stateofmedtech/
TikTok https://www.tiktok.com/@stateofmedtech
X https://twitter.com/StateofMedTech
Facebook https://www.facebook.com/stateofmedtech/
Follow Omar M. Khateeb on
LinkedIn https://www.linkedin.com/in/okhateeb/
Instagram https://www.instagram.com/omar.m.khateeb/
TikTok https://www.tiktok.com/@omarkhateebofficial
X https://twitter.com/OmarMKhateeb
Facebook https://www.facebook.com/OmarMKhateeb/
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.