Episode breakdown:
00:00 – What’s Wrong with Traditional Endoscopy
03:19 – Bryan’s Path: Law, VC, MIT Startups → Medtech CEO
07:50 – Why Endoscopy Is Ripe for Disruption
11:10 – Breaking Down the Endoscopy Market TAM
13:48 – Starting with Sports Med: Why That Matters
16:30 – Why Pristine Is Betting Big on ASCs
18:33 – The $100K Problem Hospitals Don’t Talk About
19:27 – Real Barriers to Adoption (And How They’re Overcoming Them)
24:34 – Scopes by Subscription: The Medtech Business Model Shift
32:24 – A First Look at the Summit Scope
34:17 – Can Consumer Tech Meet Surgical Standards?
37:19 – Supply Chain Strategy + Tariff Risk
39:25 – What a Cloud-Connected OR Hub Actually Does
44:02 – Flexible Endoscopy and a $56B Market Opportunity
48:26 – Hardware Roadmap: Laparoscopy and Lighting Breakthroughs
50:45 – Business Model Innovation vs. Tech Leadership
53:19 – Where to Find Pristine Surgical in 2025
Showpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more at Showpad.com/StateofMedtech
Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.
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