Episode breakdown:00:00 – Intro: Why ASCs Are Reshaping Medtech02:48 – Smith+Nephew’s Outpatient Playbook with Craig Gaffin06:00 – Why the Future Is Subscription-Based Devices10:31 – What Makes the Cori Robot Different15:22 – Capital Efficiency in Modern Medtech19:10 – Competing with Intuitive Surgical’s Platform Model24:44 – Craig on “Wi-Fi Money” and Recurring Revenue28:02 – How Smith+Nephew Uses Data to Win in ASCs32:17 – Building a Medtech Brand That VCs Respect35:48 – Innovating Without Burning Cash39:20 – Scaling Sales Without a Traditional Sales Force43:55 – Lessons from Medtech Turnarounds47:30 – Why Smith+Nephew Believes in Cori’s Potential51:40 – Private Equity, Growth, and Strategic Control55:29 – The Future of Robotics, Data, and Surgical Simplicity1:00:18 – Craig’s Advice for Medtech Founders1:03:45 – Final Thoughts: The Blueprint for a New Medtech EraShowpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more at Showpad.com/StateofMedtech
Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.
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