Episode breakdown
00:00 – Why You Shouldn’t Wait to Start Your Capital Raise
00:34 – The Hidden Cost of Fundraising & Building Public Visibility
00:53 – Intro: The State of Medtech with Omar Khateeb
01:08 – Meet Colleen Gray: From Entrepreneur to Investment Banker
01:38 – Why Raising Capital Is Harder in 2024
02:13 – Colleen’s Journey: Tech to Orthopedics CEO to US Capital SVP
04:18 – Lessons from Building and Selling Companies
05:16 – Joining US Capital and What They Do for Medtech Founders
06:18 – Today’s Challenging Fundraising Landscape Explained
07:20 – How Founders Can Stand Out and Capture Investor Attention
08:46 – Avoiding Common Fundraising Mistakes
10:53 – Who Should Approach US Capital and When?
13:06 – How to Use Early Funds Correctly (and Mistakes to Avoid)
14:45 – Why Understanding Reimbursement Early Matters
16:33 – Build for a Market, Not Just a Technology
18:55 – The Role of Market Intelligence Tools (Compass, AlphaSophia)
19:35 – Thinking Beyond Equity: Creative Financing Options
20:28 – Forecasting with Milestones Investors Care About
21:26 – Proving You Can Deliver on Promises Builds Confidence
23:34 – First-Time Founders: How to Earn Investor Trust
24:49 – Why Storytelling and Conviction Matter in Your Pitch
26:03 – Inspiring Confidence Without a Track Record
27:49 – Why Product Alone Doesn’t Win Investment
28:10 – Building a Sales Model Investors Will Trust
29:06 – Be Conservative in Your Revenue Forecasts
30:00 – Valuations: How to Justify Your Number in This Market
31:39 – Choosing the Right Investors Beyond Just the Check
33:00 – Lessons Learned: Taking Money You Regret
34:58 – How to Push Back on Investors (and Why You Should)
36:29 – Building an Investor-Ready Financial Model
38:19 – How Much to Spend on IP Protection at Each Stage
40:08 – When to Hire a Reputable IP Law Firm
41:10 – Grants and State Venture Programs as Capital Sources
42:26 – The Importance of Expert Guidance and Networking
43:54 – Matching Your Pitch to Angels vs. Institutional Investors
46:04 – One Key Fundraising Tip and One Pitfall to Avoid
47:43 – Closing Thoughts and Founder Call-to-Action
48:01 – Support the Show and Subscribe
Learn more about LSI’s market intel platform and amazing investor summits at LS-Intel.com
Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.
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