The Lifestyle Business Sweet Spot

The Lifestyle Business Sweet Spot

This podcast is dedicated to helping ambitious current and aspiring digital course creators hit the Lifestyle Business Sweet Spot™ – making 250k+ in profit, working 5 hours a day with a lean, remote team and a simple business model that prioritises deep impact and happiness over relentless scale. From start to finish? It’s a three to five year journey – and truly? It’s oh so worth it. This is the podcast for you if you’re intelligent, ambitious and you want more – but you prioritise time, freedom and happiness over relentless scale at any cost. You’re a dreamer, yes — but we’re also a doer, and you’re willing to do the damn work to get there. You’re infinitely capable and wildly committed. You crave freedom, impact and to make a ding in the universe. We cover all things online business, and specifically? Online courses, creating a profitable lifestyle business over relentless scale at any cost, becoming a thought leader, authority and micro celebrity in your space through marketing, social media and podcasting, building wealth as an online business owner, lifestyle design and more. We’re for impact. We’re for freedom. We’re for course creators. Let’s make waves.

Episodes

January 30, 2023 27 min

Our Launch Your Wildly Successful Podcast course is currently available for $200US off until 3rd February! Opt into our free Podcasting Masterclass here if you're keen to see our full podcasting process (and use the code PAY499 at the check out if you want the course too!).

Tough love-bomb 💘💣 

Without authority, you will find it incredibly tough to sell.

And without authoring content (literally, the “author” in aut...

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Our Launch Your Wildly Successful Podcast course is currently available for $200US off until 3rd February! Opt into our free Podcasting Masterclass here if you're keen to see our full podcasting process (and use the code PAY499 at the check out if you want the course too!).

Next up in our Podcast Best Of session, we revisit Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If We Were Sta...

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Our Launch Your Wildly Successful Podcast course is currently available for $200US off until 3rd February! Opt into our free Podcasting Masterclass here if you're keen to see our full podcasting process (and use the code PAY499 at the check out if you want the course too!).

First up in our walk down memory lane, we revisit for Podcast Best Of how our podcast makes us $8,300 an hour!

“I don’t have TIME to start a podcast...”
“The t...

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Our Launch Your Wildly Successful Podcast course is currently available for $200US off until 3rd February! Opt into our free Podcasting Masterclass here if you're keen to see our full podcasting process (and use the code PAY499 at the check out if you want the course too!).

No one wants a marketing plan, but EVERYONE wants to make more money, right?

And even more so, they want to do it in a way that doesn't mean posting 132...
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Want to create custom, bespoke and BEAUTIFUL delivery experiences for my students to separate me from others in the industry, AND to create beautiful sales pages and assets to boot, too? KLEQ is an "all-in-one" course platform that is completely customisable from a design perspective, and enables you to create an ENTIRELY bespoke student experience for your courses and programs that look COMPLETELY unique to you. For just a...

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Important! Join the waitlist for Legacy (there are two tiers when it launches early next year) and get an invitation to our free private training in February.

There are two ways to win at online business.

One? Brute force. “Hustling” all of the hours. A focus on “being productive”. Being a good little “worker bee” and working long, hard hours to elbow your way into the success that you so desire..

The other? Working “smart”. Focusing ...

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Important! Join the waitlist for Legacy (there are two tiers when it launches early next year) and get an invitation to our free private training in February.

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A business, a baby, a rebrand, oh my! 2022 has been big, beautiful and bloody tough at times.

In today's podcast episode, we are digging into this year's year in review, something that I do every year and which gives me an opportunity to reflect on the year.

In this...

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The journey from brand new digital course creator to what we like to call the "Lifestyle Business Sweet Spot" -- earning $250k+ in profits, working 5-hour days with a clear calendar and a lean, remote team -- involves a number of distinct "seasons" and phases.

As much as the online course industry would love to have you believe that you can launch an online course or program, put it on evergreen and sip margarit...

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Newsflash: Becoming a successful business owner (course creation included) takes courage, tenacity and grit.

Helena Nikola, founder and creative director of Helena Nikola Interior Studio and Home Done Differently, is a Perth-based interior architect and designer creating multi-layered and emotive homes with her signature flourish of élan.

The way Helena took learnings from her first launch to pivot into a $30k launch on the final day...

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"I want to create a digital course but I hate the idea of launching or showing up live!"

"I'd love a successful course but I have a little one and I'm time poor!"

"I'm not in a business niche.. do hobby courses even make money?"

"I hate social media - can I still create a successful course?"

If you have asked yourself ANY of these questions or had ANY of these thoughts, this episode with the ...

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If you've ever coasted along, unsure when to finally take the leap and REALLY make the most of your life, Victoria's story will hopefully inspire you to get started without it taking a significant health event to put everything into perspective. In 2020, Victoria had a health scare that forced her to reprioritise the things that really mattered in her life and to finally make the waves of impact in the leadership space that...

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If you've ever felt like your industry has too many rules or regulations to create an online course, that you don't have the time or that it's all too hard - you need Lucy in your life.

Lucy Percy  is an expert estate planning lawyer, and the founder of online law firm Head and Heart Estate Planning. Around  the time Lucy joined Launchpad in December 2021, she was due to undergo huge changes and committed to prioritising...

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Ever told yourself that you don't have the TIME to create an online course? 

What if you were to switch "I don't have time" for "I'm not making this a priority," and you were to see how that feels? 

That's exactly what Britt did when, 12 months ago, she committed to prioritising creating a course SO THAT she could free up more of her time in the long term. 

As a social media manager, Britt's time wa...

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There is a real “trend” at the moment of creating offer after offer; course after course.

At best, it’s a tired approach to “doing” an online education.

At worst, it has the potential to cause reputational damage and operational chaos.

Here’s why.

👉🏻 Multiple Offers Dilutes Focus
👉🏻 Multiple Offers Hinder Student Results
👉🏻 Multiple Offers Eradicate Leverage
👉🏻 Multipl...

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You'd think that hitting $100k, or $500k, or $1 million in online sales would mean you've MADE it, right? I mean, all of your revenue goals have come true! You're awesome! You did it! Everything is PERFECT!

Only... so often, that ISN'T actually the case.

In fact, experiencing that "first taste" of success is often a dangerous place to be in. It's very easy at this point in your online course business to f...

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Welcome to the LIFESTYLE BUSINESS SWEET SPOT. 

Our new business brand, The Course Cartel, is hellbent on achieving it, in living in it, and in helping other like-minded, ambitious good humans live in it too.

It's our ethos.

Our unique approach to "doing" online business.

Our mission.

And now, the focus of our 2.0 Podcast, aptly ALSO named the "Lifestyle Business Sweet Spot".

Today heralds the beginning of our ne...

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Well, this is (really) it.
After today, Stevie Says Social as a brand is officially no more.
It's been five years, a million cheers... and if I'm honest, a few tears.
Anyone that has started a little business from a seed of an idea in their mind and a knowing feeling that they were made for more will resonate with me when I say that it's a mighty effort.
At the beginning, it's exciting and exhilarating.
You grow.
Yo...

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November 3, 2022 25 min
"You need to build an audience of people to sell to!" Says every marketer, ever.

"BUT HOW?!" I hear you cry.

Building your audience - especially when you are just starting out - can feel overwhelming, frustratingly slow and plain difficult to do.

Whether you're just starting out or you're looking to build a larger audience, it's useful to remember that EVERYONE starts from scratch.

You. Me. Gary Vee. Joe...
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October 27, 2022 38 min

Next up in our Throwback Thursday session, we revisit How I Swapped Clients For Courses!

"I don't have time...," says everyone, always. 

We're all busy. Ten busy. 

Throw a business and kids into the mix and you can dial that baby up to eleven and beyond. 

But there's one thing I know for damn sure: Doing the same thing over and over and expecting a different result isn't going to change that for you. 

Let'...

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Growing an online course business is SIMPLE, but not EASY. If you want to supercharge the growth of your online business, there are FOUR core levers available for you to pull on.

The secret to BIG success? Taking FAST action, knowing which lever to pull based on the data you receive from the action you take, and continually optimising.

In today's podcast episode, we are breaking down the FOUR levers you can pull to supercharge ...
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