The Lifestyle Business Sweet Spot

I was supposed to be launching Legacy, my high level program for established course creators, this week.

But, I’m not. The reason is nuanced, but I wanted to share with you my thoughts in the event that it serves you, too.

The intention of the Legacy program is to help established course creators to reach the Lifestyle Business Sweet Spot. It’s a mission that many of you aspire to, and I always want to be in inte...

❌ Do not do this: Set an arbitrary and likely unrealistic revenue goal for your next 12 months (without any clear idea of WHY you’ve set it), burn yourself out hustling to achieve it and then wonder where it all went wrong.

Here’s what I so often see:

People under $100k a year setting $100k as their revenue goal.

People over $100k setting $1m as their revenue goal.

And 99% of the online business ...

It’s true what they say: What got you here, won’t get you there.

And, if you're a course creator that has already enjoyed that first sweet taste of success, it's NOT going to be the same “hustle to the top”, “doing allll of the things” mentality that is going to catapult you from where you are into a business that feels as good as it looks, supports the LIFE you want to lead, enjoys high profit margins and doesn...

"I want a $100k launch," she said. "Can I do it?"

My answer was simple, and it's the same answer I give to EVERYONE I work with:

YES, you can.

BUT you can't focus on the 100k to get there.

Instead, you need to reverse engineer that dollar figure into KPIs - meaning, how much traffic do I need to reach that goal?

And then do whatever it takes to hit that KPI....

❌ Newsflash: Productivity is keeping you stuck on the "working all hours" hamster wheel.

The definition of productivity is, quite literally, the amount of output you produce. The more you can fit into a day, the more "productive" you are.

And as someone juggling a lot, achieving peak productivity used to feel like the holy grail for me.

"If only I could learn how to get more th...

Are you building a business to support the LIFE you want?

If not, why not?

There's no use chasing an arbitrary $1 million in revenue if you aren't CLEAR on why you want that amount, or exactly what it will take to get there.

In today's podcast episode, we're sharing three things to consider when making the decision to intentionally design a business to support a LIFE that you love.

Revealed! A sneak peek into what day-to-day life looks like as a business owner, mother, partner and friend juggling all of the things! For anyone that has ever wished that they had a behind-the-scenes snapshot of what it's REALLY like to run this business, today's podcast episode is for you.

This sneak peek is an insight into how I plan and execute my week.

In this episode, we discussed:
✔️ The Se...

A couple of years ago, I had a profound epiphany that changed my business and my life forever.

At the time, my digital course business was rapidly growing, revenue was skyrocketing. Had more students than ever.

On paper – I had achieved the success that I had thought I so desperately wanted.

I should have felt happy, excited and full of pride.

Here’s how I felt instead:
🚩 Tired, burnt out and over it
🚩 Like an imposter
🚩...

REPEAT AFTER ME: DO NOT MANAGE YOUR BUSINESS BY LOOKING AT YOUR BANK ACCOUNT.

Hands up if you're guilty of this!

Here's what it looks like:

Opening up your banking app.
Taking a quick squeeze and using the "cash in the bank" to assess the "health" of your business.
Making decisions on spend based on the figure you see.
Rinse, repeat.

It's normal for ...

TRUTHBOMB: You DON’T have to scale your business to the moon (and in fact, the pursuit of doing so might be costing you dearly).

Here's how to set yourself up for LIFE - both in terms of revenue, wealth and your TIME (aka the ultimate freedom) - and enjoy the ride along the way.

In this episode, we discussed:
✔️ Stop listening to people with a completely different endgame to you;
✔️ Swap "scale...

Who needs to get more eyeballs on their business without spending a cent?

*Everyone raises hand*

It's critically important, and even more so RIGHT NOW. Attention is currency, and the more you are able to command it, the more competitive you will be in the marketplace. From the very start of our business, we have relied heavily on organic strategies to grow our business. The power of doing so?

1) Incr...

Tough love-bomb 💘💣 

Without authority, you will find it incredibly tough to sell.

And without authoring content (literally, the “author” in authority), you will find it incredibly tough to build authority. It’s as simple (and as difficult!) as that.

Think about the people that you buy from and work with online. Most likely, you decided to do so because you had developed a sense of rapport and trust with...

Next up in our Podcast Best Of session, we revisit Why Starting THIS Podcast is BEST Thing We’ve Done — Ever (And What We'd Do Differently If We Were Starting Today)!

Starting my podcast is hands down, without a doubt, the single most powerful and highest ROI marketing strategy I have ever adopted in my business. It is almost singlehandedly responsible for 40% of enrolments into our Launchpad program, and for the rema...