137: First-Time Entrepreneur: How To Find Your Business “Why”

Starting your own business, whether full-time or part-time, has many advantages, including the freedom to be your own boss and the flexibility to set your own hours and decide how and where you want to work. But is that enough motivation?

In this episode, co-hosts Nola Boea and Lori Vajda speak with listener and aspiring entrepreneur Beth Ortman about the difficulties she encountered in determining her business's "why." Is knowing your "why" important? Our answer may surprise you. Hear how we helped Beth discover her unique ‘why’ and how you can use our process to find yours.

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By the end of this episode, you’ll learn 

• Which is more important when starting a business, knowing your “How” or knowing your “WHY”? 
• How knowing your purpose can lead you to find your “Why” 
• Knowing your how, what, and why are the three steps to achieving personal satisfaction 
• Practical tips and questions to ask yourself so you can find your entrepreneurial “Why”

Key points Lori and Nola are sharing in this episode:

(02:54:12) According to surveys, dissatisfaction with a career is the second most popular reason for wanting to start their own business. This is the #1 reason.

(07:57:03) Knowing what is your motivator when things get tough, is only part of understanding your ‘why’, but it’s not more important than knowing ‘how’

(10:47:13) When you’re in a state of joy, your impact may not be visible, but your impact on the world is profound.

(14:52:09) Here are five reasons you don’t need to know your your 'why'

(23:19:77) Here from the listener as she shares her thoughts about our approach to finding your business ‘why’

(21:03:14) Four books anyone thinking about starting a business should read

Resources

Instagram - Beth Ortman's studio - https://www.instagram.com/bethortmanstudio/?hl=en

Connect with Beth Ortman  Website - https://www.bethortman.com/

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