The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various companies. You’ll learn the importance of a cohesive brand identity and the need to stand out from competitors.
Key Time Stamps
00:00 Podcast Update
00:24 Our Rebranding Journey
01:10 Upcoming Interviews and Content
01:32 The Need for a Business Makeover
02:07 Greatest Hits Replay: 5 Signs Your Business Needs a Rebrand
02:37 Understanding Brand Identity
03:18 The Importance of a Sticky Brand
03:48 The Elements of a Complete Brand Identity
04:51 The Difference Between Rebranding and Refreshing
07:22 Five Indicators Your Brand Needs a Makeover
07:36 Examples of Successful Rebrands and Refreshes
18:53 The Risks of Rebranding Too Quickly
21:26 The Financial Implications of Rebranding vs Refreshing
22:19 Conclusion and Call to Action
Resources
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Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.
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