Put Some Giddy-Up in Your Niche Practice

As a child, Julie Fershtman loved horses. And she managed to cultivate that passion into a niche equine law practice – in Michigan, of all places. How did she do it? 

Through lots of research, outreach, and the discipline to listen to the needs of influencers in and around the equine community. 

Julie wrote countless articles and four books, attended many conferences, and made a name for herself while using conversations with the people she met to generate an impressive body of online and offline content. Her writing and speaking not only established her subject matter expertise but also opened the door to new business

Active in the State Bar of Michigan beginning early in her career, Julie shares how she viewed her committee experience as a master class for developing a professional presence. Now she gives us a master class in how to start and grow your niche, give back to the profession, and find fulfillment in the practice of law.

Enjoy the conversation with Julie.