In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos, Founder and Chief Strategist at Elevate Growth. They explore the growing importance of influencers in the B2B space, how to allocate budgets, and the best practices for optimizing your influencer marketing campaigns.
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Best Moments:
(05:55) The debate around influencer marketing in B2B and which engagement formats work best
(10:25) Advice on how to effectively allocate budget between influencer marketing and other channels
(12:45) Tips for managing expectations and staying innovative in influencer marketing
(17:43) Minimum spend recommendations for testing and refining your influencer marketing efforts
(19:03) Optimizing for the right metrics to ensure campaign success
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Guest Bio:
Janelle Amos is the Founder and Chief Strategist at Elevate Growth, where she specializes in demand generation strategies for B2B SaaS companies. A former three-time head of demand generation at B2B SaaS startups, Janelle now dedicates her time to consulting, speaking engagements, and a one-to-one coaching program, helping demand gen marketers excel.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!
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