An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:
- When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa)
- The media channel being used (i.e., television news) has a significant impact on the level of trust in the content being consumed
- We think of television, radio, film, music, social media, print, outdoor ads, and video chats as media brands
- We don’t think gaming, online retailing, influencers or global tech brands are media
Guest: Steffen Heim
LinkedIn
Download the study Exploring Trust in Media Brands today: Definition, Dimensions and Cross-National Differences
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