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June 2, 2024 51 mins

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This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart.

GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously.
 
 Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language.

Guest Linda Boff
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This episode was produced and edited by Eric Johnson from LightningPod.fm

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