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May 19, 2024 24 mins

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TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool.

The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day.

But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether.

In late April 2024, President Biden signed a bill into law that has bipartisan support. It’s called the National Security Act, 2024. Under the new law, ByteDance, the owner of TikTok, has until late January 2025 to divest itself of TikTok and find new ownership for the social media company.

TikTok is fighting back saying the law is unconstitutional.

What does the potential ban mean for marketing and PR pros?

Listen For
5:10 The Impacts a Ban on Tiktok Will Have on Different Sectors
6:07 Platform Contingency Plans
21:12 Regulation and Market Dynamics

Guest: Cayce Myers, PhD, LL.M., JD, APR
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