Stories of an Extraordinary Industry

Stories of an Extraordinary Industry

Presented by the National Roofing Contractors Association, the Stories of an Extraordinary Industry podcast is meant to enlighten, educate and inspire. From the roof system installers to the manufacturers and everyone in between, the roofing industry is made up of incredibly talented people. This is where we tell their stories.

Episodes

April 27, 2022 23 min

A company goes from sewing doll clothing to providing roof membranes for some of the world’s highest-profile buildings. How has it continued a culture of innovation?

 

Sponsored by the NRCA Health Care Program

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What does it take to install a roof on one of the world’s busiest airports? Learn from someone who spent decades dodging airplanes.

 

Sponsored by TRAC—Training for Roof Application Careers

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A group of roofers recognized industrywide problems and said: “It’s time to put up or shut up.” Learn how they accomplished big things by turning their dreams into reality.

 

Sponsored by NRCA ProCertification®

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August 11, 2021 27 min

We look back at a time when the roofing industry rallied together in the face of tragedy and showed the world this country can be united.

 

Sponsored by the Roofing Alliance

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General Roofing Services was one of the first roofing roll-ups in the U.S., and it collapsed. Where did it go wrong, and how did it change the roofing industry? This story is a profound lesson about a type of investment rarely discussed because few have the courage to do it.

 

Sponsored by FiberTite Roof Systems

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July 14, 2021 23 min

A 4-year-old girl from Jamaica inspires a homeless roofer to go after his dream job. When tragedy strikes, will the roofer turn it into triumph?

 

Sponsored by the NRCA Health Care Program

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June 16, 2021 25 min

How does a community of roofing industry competitors create friendly competition? With two simple words.

 

Sponsored by NRCA's Qualified Trainer Conference

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January 6, 2021 33 min

NRCA CEO Reid Ribble recaps Season 1 of “Stories of an Extraordinary Industry,” including what he learned, what surprised him and behind-the-scenes stories. 

 

Sponsored by Tecta America

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January 5, 2021 27 min

We look back at a time when the roofing industry rallied together in the face of tragedy and showed the world this country can be united.

 

Sponsored by the Roofing Alliance

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January 5, 2021 13 min

This episode is a continuation of the “No Roofer Left Behind” episode, offering tips for supporting someone struggling with mental health issues and substance abuse.

 

Sponsored by the NRCA Health Care Program

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November 11, 2020 31 min

They survived a car crash, the death of their parents and substance abuse. The Dunlap brothers from Wapakoneta, Ohio, want you to know the roofing industry will not leave you behind.

 

Sponsored by the NRCA Health Care Program

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October 7, 2020 25 min

How many superintendents in the U.S. have been working at the same roofing company for 49 years? Learn how Graham Roofing, West Point, Miss., ensures its talented employees stay.

 

Sponsored by the NRCA Health Care Program

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September 16, 2020 26 min

Football is back, so let's head to Arlington, Texas, where a roofing company takes on the challenge of installing a roof on one of the steepest and largest football stadiums in the U.S.

 

Sponsored by the NRCA Health Care Program

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September 2, 2020 23 min

NRCA tells the story of a man who had a long and winding journey that led to becoming the president of a $3 billion roofing materials manufacturing company. The story reveals three keys to being at the forefront of innovation and will encourage anyone who is concerned life’s road has too many hairpin turns.

Sponsored by Bitumar

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August 19, 2020 26 min

We profile a roofing industry leader who handled difficult life circumstances that had the potential to rip her company apart. Learn how she created a company culture that can stand strong when times get tough.

 

Sponsored by the Roofing Alliance

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General Roofing Services was one of the first roofing roll-ups in the U.S., and it collapsed. Where did it go wrong, and how did it change the roofing industry? This story is a profound lesson about a type of investment rarely discussed because few have the courage to do it.

 

Sponsored by FiberTite Roof Systems

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July 8, 2020 22 min

Family-run businesses are part of what makes the roofing industry so special. In this episode, we profile three multigenerational roofing companies. Running a business with your kids can bring moments of pure joy and moments of complete exasperation, and there are lessons to be learned from these three companies.

Sponsored by NRCA ProCertification®

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June 24, 2020 32 min

A group of roofing company owners join forces to make more money. Isn’t that what business is all about? Can they put aside egos and weather storms of recessions? Will they last the hard-fought years of negotiation battles? There is a lot to learn from this story, and it’s more than just making money.

Sponsored by the Roofing Alliance

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An out-of-work roofer from Southern California took matters into his own hands and started his own company. But there was one glaring problem—he could never leave someone with a leaky roof, even if they could not afford to pay. Would his generosity be the downfall of his company as it struggles to make a profit? Or will his actions be a spark that unites the roofing industry around an ambitious goal? 

Sponsored by the Roofing Alli...

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We tell the story of a young man from Deer Park, Ohio, a suburb of Cincinnati. Growing up, he enjoyed doing small construction projects with his dad, but these would be just fond memories as he headed off to college. This is the story of an unusual journey, which—spoiler alert—leads to the start of a roofing company. He wanted to run his business better, so he joined NRCA, where he asked the right questions and challenged the statu...

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