Episode Transcript
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Speaker 1 (00:00):
There are some people
that use competition very
negatively, absolutely.
That's not the way that I seegood leadership.
That's, in fact, I think badleaders use competition for
selfish reasons and for ego.
Speaker 2 (00:18):
Oh man.
So, speaking of ABBA, I waswalking the pups and I heard my
name and it was my neighbor.
She's very cool.
And she was dressed so sparkly.
I'm like where are you comingfrom?
And she said I'm coming from anABBA-Kirky show.
And I said say more words.
And she's like, please explain.
And she says ABBA-Kirky has anABBA cover band called
(00:42):
ABBA-Kirky.
And I was like what, I'm sorry,what?
And I got very excited aboutthis.
And so she starts telling meabout it and I am stoked to a
weird degree, so much so thatapparently she thought I was
making fun of her.
And so this past week she waslike, hey, jase, I was gonna put
(01:03):
a note on your door, like I'mnot sure how you and I was like
August 11th, abba-kirky atLaunchpad.
Oh baby, I'm gonna be there.
And she's like are you really?
And I said yes, I'm veryexcited.
I started following them rightaway.
And she goes I thought you hadbeen making fun of me.
Oh no, and I was like no, ma'am, absolutely not.
I'm like, I'm super excited.
(01:24):
I've had it on my calendar forweeks.
I've been gearing up.
Is it a nighttime show?
It is a nighttime show, shit Ihave the kid.
It's never too early tointroduce a kid to ABBA.
Oh, I went to ABBA cover band Iintroduced him to the OJs at
like.
Speaker 1 (01:42):
You've got two.
Three months in the womb,You've got two.
But is it an all ages show.
Speaker 2 (01:47):
I don't know, I never
think about those things.
It does sell out, apparently,but I've like told everyone, no
one has yet to match myenthusiasm for the fact that we
have an ABBA cover band, but Ican't tell you I'm very excited.
Oh my goodness.
And so she's like so youactually, and I was like, yes, I
started following themimmediately.
She's like do you want to walkover together?
(02:08):
I'm like, yeah, absolutely, oh,that's right, he's super close.
Speaker 1 (02:11):
Yeah.
Speaker 2 (02:12):
And so now I've got
to find an ABBA worthy outfit as
well.
And my big sister's coming andshe was like I don't even know
who ABBA is.
And I'm like, how are you guysgoing to leave me?
I'm like we're the samehousehold.
She can sing you every two pocksong that ever existed.
The girl doesn't know who ABBAis.
We're very different people.
But yeah, that's, that's epic,it is epic.
(02:32):
And I feel it naturally bringsus into today's topic of
competition, for there is nocompeting with ABBA.
Speaker 1 (02:41):
I was like Jace, how
are you going to pull this?
So many we go and bring itaround.
Speaker 2 (02:44):
We go and bring it
around.
Yeah, that's pretty good.
Speaker 1 (02:46):
Yeah Well, definitely
have to talk about this cover
band.
I'm going to report back afterthe show, or you might see me
there if I can swing it, becauseyeah, no, that's great.
So the topic today iscompetition.
How is it important to variousdifferent parts of success
stories stories to share?
Normally, whenever we have apodcast we kind of talk about,
(03:10):
we put together an outline interms of what are some of the
stories to share.
So this one caught my attention.
I don't believe in competitionfor most industries, which is
hysterical because I'm likecrush the competition.
That's me in my head.
So where are you coming from onthis one?
Speaker 2 (03:30):
OK, I first want to
say I'm really glad you weren't
wearing this shirt for lastweek's episode on tears, because
I can't take you entirelyseriously with the great
Cornholio looking back at me.
I just have to call that out,so if I start weirdly laughing.
That's why, Well, before that,wait, hold on hold on.
Speaker 1 (03:47):
So before the show,
you guys were talking about how
you guys like steel, you beingthe other person, being Sophia,
our intern, who's in the roomtoday, and how you might have
siblings clothing or on, or two.
My son didn't want to wear thisshirt anymore, so I did.
Yeah, so it's Cornholio.
Yeah, ok, anyways.
So OK, so you can't take meseriously.
(04:10):
Got that?
Yep, the topic was I don'tbelieve in competition for most
industries, that's true.
Speaker 2 (04:14):
Because you cannot
replicate a human.
Speaker 1 (04:20):
Help me, I'm not
falling All right.
Speaker 2 (04:22):
So if I think about
Mia as a public speaker, there
are thousands and thousands andthousands of public speakers and
we could even talk on the sametopic, but in no possible way
are they ever going to do it.
The Jace Downey way Can't bereplicated.
Even if we look at materialhere, where we have clients and
we all have, we have our degreesand we have our training and we
(04:44):
do our marketing and then we dothe copy and all the things,
we'll never do it the same way.
Sure, or?
I learned this in film schoolwhere we'd all get the same
project, we'd get the sameassignments with the exact same
instructions.
No two people would have filmprojects that looked remotely
similar because they interpretedit in their own way.
(05:06):
Where people are involved, youcan't compete with them.
Ok, and the things that I bringare very different than what
you bring.
We're not compete.
We're both public speakers inthe space, right?
But someone's going to want theCrystal Sierza experience, sure
, and I can't compete with that,even if I'm talking on the same
subject.
(05:26):
Same is true with our agency.
There are other agencies inAlbuquerque, but if they want
this experience, we have nocompetition.
Ok, now I'm following, yeah,and we might offer similar
things, maybe similar prices,all of that, but everyone,
(05:46):
because we can't take people outof business.
And we've tried, we've tried sohard but we can't do it.
And so someone might look atall of the info and we could be
even on everything Sure Price,delivery, product, whatever, and
they're going to interview thecompanies, whatever.
Whoever is about to fit, andsome people are going to love
another company and others aregoing to go only this one.
(06:06):
These are, for me, right.
When people are involved, whichthey always are in business,
there's no competition.
Speaker 1 (06:16):
I'm just going to say
it, which is flat out totally
different mindset, yeah, totallytotally different mindset.
When it comes to competition,and that's our thing.
Totally different mindset.
And there are times wherecompetition can get vicious,
stupid and really ill-natured,sometimes even to the point of
(06:38):
deadly.
Yeah, which is Tupac and BiggiePerfect example, right,
completely unnecessary,completely unnecessary.
Speaker 2 (06:45):
Stupid is the best
word, because it is completely
unnecessary, sure.
Speaker 1 (06:50):
But think about this
for a minute.
Right, I'm not going to try toconvince you, I'm not going to
try to Hit you with it.
Speaker 2 (06:56):
Let's do it.
Convince me.
Speaker 1 (06:58):
So how could Batman
be Batman without Joker?
Could an agency like ours floatby or would we be driving by
the competition?
Right, and I'll tell you this.
(07:18):
Ok, so strategic planninghappened every November.
So where I sit down and I talkabout what is the trajectory of
the organization and where do Iwant the organization to go, I
had a moment where I said youknow what?
We are going to be the topagency in the Southwest.
(07:40):
I very much respect Joni Griffin, tom Gherty, della Sparsa, all
the competitors in the market.
I know some of them, or theirstaff, even listens to this.
And I said I'm going to make ita very healthy competition,
just for myself to say that weare gonna be the number one
agency in the Southwest, becausethat to me, competition to me,
(08:05):
and in that particular scenariowe have to get to the top as a
metric of a measurement ofsuccess, not quite the outcome
per se, but the output, andthat's a very classic APR.
That's a classic PR measurement, right, how do you measure
success?
(08:25):
Or how do you measure changesin outcomes, et cetera?
So, example we've been able, asan agency, to move up in the
list.
Finally, we hit number two From10 to two in a year.
10 to two in a year Not bad.
It's the fact of beating thecompetition that gives me
(08:47):
motivation, among other reasons,other motivators to make sure
that we say on track to finallyget to the top.
Speaker 2 (08:56):
And my question would
be the top of what?
Like we do top the charts insome areas.
So, like, the top of what, andwho's deciding and what factors
are being included in that?
Speaker 1 (09:08):
Great question.
So I consider competition astrategy, and that like if there
was one takeaway from thisentire conversation.
Competition to me is a strategy.
So in terms of what?
In terms of numbers?
So Albuquerque Business Firstrespected publication out of the
business journals,collaboration, collaborative
(09:33):
newspapers.
They have a list that they rateall the publications
advertising, web design,agencies.
They rank them by two metricsAnnual sales, number of local
employees or employees, andwe're at number two specifically
(09:54):
because of the number ofemployees.
Why is that a strategy for meto get to the top?
It's a strategy for me to getto the top because in order for
me to grow the number ofemployees, I have to grow our
annual net operating incomeProbably the first time I'm
gonna actually talk in numbers,right, which is really my day
job here with Ed.
(10:14):
So in order for me to grow thenumber of employees, I have to
grow the net profit number.
If I don't grow that net profitnumber, we're not gonna be at
number one.
Net profit means more clientsat a reasonable, affordable rate
for everybody around ourcommunity.
So competition is actuallyhelping me draft the tactical
(10:37):
plan of growth within theorganization.
Have you ever heard of the bookof the Art of War.
Yes, Very similar to that.
Now there's a lot of thingsthat are in.
I haven't actually read thebook, I think.
God, there's a graphic novel Ilove.
Speaker 2 (10:49):
Michael's read it.
I own it, but no, I haven'tread it.
I don't know what I read.
Speaker 1 (10:55):
It's just sitting
there as a decoration on my
bookcase, so like.
But the Art of War just talksabout strategy and competition.
Right, how do you be betterthan the other?
There are some people that usecompetition very negatively.
Absolutely.
That's not the way that I seegood leadership.
That's, in fact, I think, badleaders use competition for
(11:16):
selfish reasons and for ego, atopic that we plan to talk about
down the road, andy, I thinkusing competition as a way, as a
motivator as well as a strategy.
No harm, no foul in that, allright, yeah.
Speaker 2 (11:30):
I'll get on board
with that.
Yeah, I think in the market,though, I stand by what I say If
there's one slot on one list,because we're going to hit the
top on others, right, and we do.
Being a family-friendlyworkplace, there are things that
we do better than other peopledo, which is super cool, right?
So I hear you, I'm like OK,there's this one thing, this one
(11:51):
metric, and only one person canget the metric, and we want to
be that that gets it.
Speaker 1 (11:56):
Yeah, ok, I also
wouldn't.
I also look at indirectcompetitors.
So classic MBA.
Right, you have classic MBA.
Speaker 2 (12:07):
You have far more
acronyms in your world than I do
in mind.
I know right, I'm just going tomake some up CFPs.
Speaker 1 (12:13):
Wait, that's a
certified financial plan.
I don't even remember mine.
So, mba school, they teachabout competition from a
marketing perspective, and thenthey teach there's direct and
indirect competition.
To me, indirect competition isyour freelancers that are out
there, your independent agencyboutiques, and then you've got
(12:36):
the big edelmans, burst andmarsellers, the large agencies
across the world.
Those folks have 2,000 to 5,000people making at least $1
billion in revenue.
That's not us.
They're indirect competition.
That's important for us to know.
What's out there, though,because it helps navigate
against.
(12:56):
Strategy is what can you leanon or what can you leverage to
hit a metric of whatever sort,and I think competition steers
us in a really good direction,but it also elevates us in a
different direction, so we canbe a better employer, a better
(13:17):
agency, et cetera.
I know I'm saying really boldthings.
That's probably going to pissoff an owner here, but I also
want somebody else to competewith me, and I want somebody
else to say I want to be betterthan CRS' team.
Yeah, good luck.
No, no, no, no, no, no, no, no,no.
Fight and work.
I mean that, though.
Like think of it, yeah, thinkof it this way.
(13:38):
No, I dig it.
Yeah, how do you be better ifyou don't know what that metric
of love of better is?
Yeah.
Speaker 2 (13:45):
I'm having feelings
around that word, and this is
why we're a team right, where Ilook at things from a different
space, where I don't want to bebetter.
I want to look at what do weoffer that no one else can.
Speaker 1 (13:58):
Or as a good friend
of mine, jack from San Diego,
jack Abbott.
Jack crushed his competition100% In the days of AOL and the
beginnings of the internet.
He had a multimillion dollardigital agency and I said I
called him once.
I said, jack, how the hell didyou do it?
How did you crush yourcompetition?
(14:19):
He said I made the client feellike they were screwed without
us, mm-hmm.
And I said, oh, that's a reallyinteresting point.
And once I share that feedbackbecause I don't want to go back
to the days of Prodigy and AOLdoing digital marketing, then
like that's not what I'm askingto do.
I think it's just kind of funnyor kind of interesting that
(14:41):
Jack said what he said back thenand how that actually ripples
for the community moving forward.
Speaker 2 (14:49):
And I think we've
really shifted into a time where
success is only going to comethrough collaboration.
Speaker 1 (14:54):
Sure, oh, 100%.
But again it goes back to themetaphors of soccer, football et
cetera.
Ok, let's take the one.
Speaker 2 (15:01):
Yes, I understand
them, so please share them with
me, because I definitely willknow what you're talking about.
Speaker 1 (15:07):
Let's talk about
women's soccer for a moment.
Speaker 2 (15:09):
Cool, because the
rules are different, so I
understand that differently.
So please continue Check theball.
Speaker 1 (15:15):
It goes on, the goal
Got it.
So teamwork for women's socceris a critical, critical piece,
and especially with the factthat on the field they have to
work together to make sure thattheir defensive and offensive
strategy is critical.
You have a confused look onyour face.
Speaker 2 (15:36):
Because isn't that
true in men's soccer too?
Yes, so, why are we saying forwomen, they have to work
together.
Speaker 1 (15:43):
Sure I specifically
bring them up because
unfortunately the United Stateswomen's national team just got
kicked out of the World Cup.
It's relevant, yeah it's veryrelevant to our conversation
from today, and I'm not sayingthat men are women.
Actually, this is where it isrelevant for women On the field.
They had to make sure that theywon the World Cup period.
(16:03):
They had to beat thecompetition which was the rest
of the world Off the field.
They very much had to bandtogether too.
Even with a clear leader, meganRapinoe, they still had to band
together off the field toadvocate for fair and equitable
wages for female soccer playersand they had to do it together.
(16:24):
If it was just Megan, it wouldhave gone somewhere, but with
the entire women's soccercommunity behind the fact that
women needed to be acknowledged,they wanted to change the
conversation that other femaleplayers or other female sports
(16:48):
are paid less and it should bealways that way.
They wanted to elevatethemselves from a professional
status.
Well, that doesn't quitedirectly relate to competition.
That does go back to thecollaboration piece.
They couldn't have done it justalone.
Speaker 2 (17:02):
So here's a local
example that is a hot topic for
me.
So I'm big in the dance world,Dancing if I'm not here.
I'm probably dancing and I'mpart of multiple dance
communities, and one of them inparticular is a tough one to
(17:22):
succeed in as a business.
Albuquerque is pretty small.
In general we're growing, butfor niche communities it's
pretty small right or it's justabout a million in the metro,
yeah yeah.
And most of those people aren'tout doing this particular dance,
and because it's so small, I'mnot going to say which one it is
.
But there are all of theseinstructors and studios trying
(17:43):
to succeed on their own andnobody's doing it with just
teaching this style of dance.
They can't do it, and they'reall spreading resources out for
studio space, for marketing, fortheir advertising, for all of
the things, and then everyone'sfailing.
(18:04):
That's real dumb in my mind,because they think they're
competing with each other andthe truth is they're not,
because one person is going toresonate with this teacher,
while another is going to likethis one, or this one just goes
to that studio because it's neartheir house, or this one has
chosen it because it fits theirschedule.
There's no competition going onhere.
They could all actually succeedrelatively easily if, instead
(18:27):
of working against one another,they created a collaborative and
then all pooled resources fortheir marketing, for their
promotion, for their insurance,all of the things, and they
would not be competing with oneanother and it would create an
even better experience forpeople within the community.
But they believe that they arecompeting for students in a
(18:49):
small market and they will allfail, as they always have.
We see generation aftergeneration of business owners
failing because, instead ofrecognizing if we work together
we have a stronger community andthere's more resources and
money for all of us, theycompete unnecessarily.
Speaker 1 (19:06):
Why do you think
there's a creation of
associations and executives intrade associations?
100% Brewer's Guild, perfectexample.
The New Mexico Brewer's Guildstarted when the beer
manufacturers and brewers,specifically the brewers,
started to populate.
(19:26):
You had marble, you had fuckingtractor boxing all of those
folks.
While marble started to, interms of asset sales, a number
of kegs produced because that's,I think, their measurement for
the sake of volume.
Measurement of volume, notmeasurement of party.
Speaker 2 (19:49):
So can we please get
a measurement of party in the
mix at some point?
Speaker 1 (19:52):
Let's just use kegs.
No, in terms of volume it was anumber of kegs.
And so, even though marbleproduced the most kegs and the
most output of canned beers,that doesn't mean that marble
tractor any of those folks.
Everybody has their own beef.
They might have beef with eachother, they might have stolen
(20:13):
this person's brewer, whateverthat might be, headmaster,
whatever that might be,employees, et cetera talking
crap.
But the brewers Guild broughteverybody back together again.
They don't always agree, butthey know that they have to
uplift the industry as a wholeand advocate together, which is
how changes in policy started tohappen, which then, in turn,
when it came to advocating foralcohol in general in New Mexico
(20:37):
, especially with the DWI issuesthat we have here, yeah, ok,
they all started to livetogether.
Look where the industry is at.
Speaker 2 (20:44):
Yeah, booming Boom.
Collaboration, not competition,is the name of the game for
success these days.
Speaker 1 (20:50):
That's the thing,
though that's where we kind of
differ.
They had to be activecompetitors against each other,
but they knew it's like Batmancan't exist without Joker, joker
can't exist without Batman.
They also had to have theirfriendly rivalries in order to
push each other to be better interms of competition, in terms
(21:11):
of experience, in terms ofcustomer service, et cetera.
Because if they didn't watchwhat everybody else was doing
and I remember this oneparticular business owner he
thought he's been a phenomenalbrewer and entrepreneur Won't
name him particularly, but whenI see what he does, everybody
envies him Because he's reallygood to his employees, but he's
(21:35):
also very good at understandingthe finance and savvy parts of
their folks Look up to him orsee him as friendly competition
to be better.
Like I want to be better at myjob, I want to be better as an
owner, and so looking at yourcompetition really does help
uplift you and push you to bebetter successful.
Speaker 2 (21:56):
As a reflection of
where you currently are.
Oh yeah, I think so.
Yeah, you dig a good outwardreflection to the inside.
Speaker 1 (22:03):
Oh, yeah, yeah, Like
it's never so, we'll think about
to where they don't go.
Well, Like New Mexico'scannabis community is just
eating each other alive rightnow.
Yeah, which?
Where do we start?
Speaker 2 (22:17):
It's unnecessary
Because of the exact same
metaphor that you're using as adance community right and this
could be true for a lot ofindustries if we let go of the
idea of competition and wereframed it.
How about that?
Speaker 1 (22:30):
It definitely needs a
restructural reframing.
Speaker 2 (22:33):
Using it as a tool.
Yeah leaving it there.
Speaker 1 (22:37):
So where I found that
successful business owners
become successful is that theyadapt very well, especially
athletes.
Athletes become really reallygood business owners and not
discouraging them to not beright or I'm not saying well,
athletes are like the secretsauce.
But think of it this wayThey've learned how to train
(22:57):
their mind to overcome barriersright, overcome when their body
says I don't want to do thisanymore.
Mentally, they say I don't wantto do this anymore.
They have to reframe theirthoughts and reframe their mind.
So mentally they're strong.
Physically they're strong too,depending on what sport that
they're in, and I learned thatfrom there.
(23:18):
They take that acumen and say Iwant to be better than my
competitor and that's how I wantto win, I want to accomplish, I
want to get on top, I want tobe on top, I want to be number
one, I want to win somethingEven better.
Athletes aim for it and say youknow what?
I've reached as far as I can.
This is fantastic and I thinkthis is really great, but I know
(23:41):
I have limitations that arepreventing me from me to go
forward and they start steppingaside.
That's good leadership too, butthey learn that from their
competition because they see ayounger athlete coming in
breaking the world records.
They see another team that hasa different, new approach, new
ownership, better conditioning,better physical capabilities,
that they're going to be betterthan them.
(24:03):
Tom Brady at one point in timerealized he's not the goat
anymore and he had to retire.
So, rather than ruining hislegacy, he didn't.
There will be an NFL withoutTom Brady, and it's happening
this August.
So I don't know.
That's where I'm going on.
We should start a sportspodcast, I'm telling you.
Speaker 2 (24:22):
I will have so many
things to say that have no basis
in fact or reality if Iparticipate in that show, so it
could be fun.
It could be fun, We'll find out.
But what I'm here is he lost thecapability to perform at the
level he had been which happensto us all we hit a point and
then maybe obviously he got helpin all of the ways he can,
(24:44):
because you've got to have yourteam watch that episode, great
episode.
And then new people were comingin with new capabilities.
That's not his competition.
He can't compete with them.
I still think it is, but he'snot competing with the
19-year-old on the block.
Oh, he is.
Oh, I totally.
Speaker 1 (25:02):
Physically he can't
compete with them, but he's
still in a league with them.
Kylie Murray what's the same?
Patrick Mahomes, all thoseMahomes.
Speaker 2 (25:13):
That dude's Mahomes.
Yeah, yeah, yeah.
Speaker 1 (25:16):
Anyways love that guy
.
So in terms of competition,while things change physically,
mentally et cetera, competitiondefinitely leads a new train of
thought.
If that makes sense in some way, shape or form, ok.
What does fear play intocompetition?
Speaker 2 (25:44):
I think competition
is fear-based, and fear can be a
brief motivating factor.
Fear is not inspired for thelong term.
Now I'll show this in adifferent way.
I don't want to be better thanso-and-so.
I want to be the best versionof me, because nobody can
(26:08):
compete with that.
I am unrepeatable.
No one has ever been me before.
No one could ever possibly beme again.
No matter how hard anyone tried, no one can be me now.
This is it.
This is my best shot at havingno competition is to be the best
me right.
So the difference would be.
In the past, I used to livewhere I would look outwardly and
I would compare myself to thosearound me and how I was lacking
(26:29):
what they had that I didn't,how they were showing up in ways
that I couldn't.
It was very negative, and it waslike, if I'm going to be of
value, I have to be more likethat.
If I'm not, I lose value.
Fear-based right Now, insteadof looking outwardly, I look
inwardly.
Who was I yesterday?
Where was I a year ago?
Where do I want to be a yearfrom now?
Who's doing things outside thatbring up like, ooh, that's
(26:51):
inspiring to me on the insideright.
That's a long-term plan forexistence.
Living through fear, though canbe a useful tool in the short
term, kills us in the end.
Speaker 1 (27:09):
It's funny how, again
, we see things very differently
on this topic.
For the most, we've been reallygood about being on the same
wavelength, but this is, I think, where we differ very positive.
This is all positive to me,right.
Speaker 2 (27:23):
Diversity is a huge
part of success.
Exactly, and neither of us areright or wrong, you said the
magic word.
Speaker 1 (27:27):
So at CRS, we have
four core values quality,
diversity, innovation andcommunity.
Those four core values, ashokey that they may sound on the
peripheral, like anybody,that's not within the
organization.
It's like, well, everybody'stalking about our part.
It's just all that.
Nba speak right there withthose core values, right, let's
(27:50):
have more acronym yeah, yeah,yeah, I see that as our
competitive advantage.
I see our core values at CRS asour competitive advantage,
where nobody else can try to.
People can try to put the exactsame four words on their walls
with the vinyl that we did,right, but I see competition
(28:13):
trying to emulate it and eitherfailing or doing it better than
us.
That fear, to me, keeps me onmy toes, but that fear is not
like I'm going to die tomorrow.
Fear, Sure, there's differentdegrees of fear.
It's a very motivating fear.
It's a very mid-level,light-level fear, because I feel
(28:37):
that people surprise themselveswhenever they push themselves
outside of the box.
Speaker 2 (28:45):
Agreed, and we're
actually saying the same thing.
I'm sure our viewers havenoticed this before we have
they're like they're justliterally saying the same thing
with different words.
So what is your main goal inlife?
Create people and help jobs.
Great wait, I screwed it up,but.
Speaker 1 (29:04):
Dan was like how
created.
I created what you created aperson.
He's 15.
Yeah, he's here Create jobs andhelp people.
I literally create jobs andhelp people.
I literally had to think thatup and say, Crystal, don't fuck
it up again.
And I just said create jobs,help people.
That's one of my main two goalsin life.
Speaker 2 (29:24):
Yeah, that is your
inspiration, yeah, but you're
not be better than everyonearound me.
So that's what I'm saying Fearis useful, it's a useful tool,
it's a great friend of ours thatsays like A girl, check this
shit out.
It's a really good tool.
(29:44):
It's not something to stickwith for the long term, yeah
perfect example.
Speaker 1 (29:50):
Ok, we are talking
this evening.
So, crystal, calm down, crystal.
That's what I need to say tomyself.
So in this instance, when wetalk about creating jobs, what
is the fear?
I can't create jobs anymore.
Why?
Why can I not create jobsanymore?
Number one the company wouldn'texist and I'd be really screwed
(30:13):
.
Abc wouldn't exist because themission doesn't help small
business owners.
That doesn't really create morejobs.
If you don't help a businesscreate more jobs and I'm not
doing my mission, my competitorsmight be taking people away
(30:35):
from me or the organization, orfrom the market as a whole,
because they don't see us asthey see us as a candidate, but
they want to compete with thequality talent in the market.
That's also a very competitiveinsight to think about when it
comes to the conversation ofcompetition, especially when it
(30:56):
comes to economic developmentand job creation.
So that's very much a fear thatI have in a good way, because
then it just says OK, remember,crystal.
Again, I think that competitionis a strategy and tactically,
in this instance, I would saydon't forget that.
Brush up on your benefits andmake sure that this is what the
(31:17):
staff wants, this is whatthey're looking for.
This is how you say innovative,look at the way that the client
experience is being.
Are we being better than therest of our competition?
Is our competition going?
Is our competition going attaking our clients away from us
or our clients going to them?
Great, that sucks.
What do we need to do, super?
That really sucks.
Speaker 2 (31:39):
Well, what do we do
to fix it?
But how do we switch it up?
Yeah, how do we switch it up?
Yeah, because you want to serveour clients well and you want.
My observation is you're likeman, how cool would it be to
empower people to have reallycool lives through their jobs?
Yeah, that you live throughthat space.
Speaker 1 (32:02):
I would want the
opportunities that my staff had,
my team had, when I was theirage.
You and I are reasonably thesame age, right?
But, like Sophie, our intern ishere in the room today, right?
And I remember when I was here,we were talking about this at
the conference that we wereworking last week and I said I
wish I had known a lot of thethings that you know now.
Speaker 2 (32:22):
I think that's what I
said to you.
Speaker 1 (32:24):
I don't remember,
like if I had a lot of
opportunities that I had when Iwas her age and I wish I had the
freedom to take those chancesand the knowledge that I had,
because I was a terrible,terrible 23-year-old.
I loved my 20s, I fucking lovedmy 20s, but the things that I
(32:49):
learned then I wish I knew now,or I never made the same
mistakes that I made in my 20sprofessionally, because then I
would be a better team member?
Speaker 2 (32:59):
I disagree.
I think you are the team memberand the leader you are now
because of the things thathappened in your 20s.
Sure, sure, like I was a realshit show Also an episode you
can watch of ours and I'mawesome now because I was an
asshole then.
Sorry, and I'm deepestapologies for everyone who had
(33:23):
to experience me then, most ofwhich I have indeed, just to
talk to in person and madeamends with, but I wouldn't be
here now without that.
Speaker 1 (33:31):
No, I'm laughing
because we were making
references to Marvel and Rocketfrom Guardians of the Galaxy
said you know?
Star Lord said to Rocket areyou some kind of professional
asshole or something?
Yeah, and once I heard that Isaid I never felt so seen.
Speaker 2 (33:48):
Which is funny
because I was just telling
someone the other day about yourwhole wake up in the morning.
Be like, just don't be anasshole today, I don't know,
just don't be an asshole.
That's a really good model manand that's a fear-based thing,
or like here OK, we were sharinga bit earlier that I'm newly
dating someone who I'm digging alot.
Speaker 1 (34:05):
No, no, no, no,
settle down, settle down.
We're not going that deep in it.
Speaker 2 (34:08):
But here's an example
of the difference, because I've
had two thoughts that have gonethrough my head.
One is Jace, don't fuck it up,because it's going well and I
wanted to see where it goes andhe's super cool.
So I'm like Jace, don't fuck itup.
The difference is, then I had adifferent thought how cool
would it be if this actuallyturned out to be like my thing.
(34:30):
And then I had this really fun,awesome life.
I'm going to show up verydifferently in those mentalities
in this scenario.
But, Jace, don't fuck it up.
Now I'm watching what I'msaying.
Now I'm self-conscious, Now I'mbeing extra cautious of all the
things going on.
That's not my best andbrightest, oh yeah.
Speaker 1 (34:45):
I feel that way.
That's not who I want someoneto fall in love with right.
Speaker 2 (34:48):
Instead of like how
cool would it be if this turned
into something and I had thisfucking awesome life that came
out of it.
Now I'm showing up withenthusiasm, with curiosity, with
my bold and wonderful self.
Speaker 1 (35:03):
Very different
motivators, so is it quite
possible that you're competingwith your old self?
Speaker 2 (35:09):
No, no, no, no.
My old self I stand on theshoulders of with reverence and
honor.
Oh, that's good, yeah, that's avery honorable thing I've had
to spend a lot of time coming toterms with my old self.
No, my old self and I are wetype.
Speaker 1 (35:29):
Now, that makes sense
.
So in terms of competitionthough, and congratulations on
this.
Speaker 2 (35:34):
Well, we'll see.
Yeah, yeah, thank you.
Speaker 1 (35:37):
So, when you talk
about what does competition look
like and what does it mean interms of the stories of success,
to kind of change gears abouthow I love the social sports
community here in New Mexico.
We just finished our season atKickball recently.
Club Boaca is what it's called,we're the Albuquerque Circuit
(35:59):
and a bunch of adults areplaying a childhood sport and I
fucking love Kickball.
It's fun, it's absolutely fun.
And while we were talking, it'sfunny, during the episode of
fun that we filmed a coupleweeks ago, I said to you at what
point is this not fun anymore?
(36:20):
Being captain wasn't funanymore for me.
And I told the teamunfortunately, scheduling
conflicts, with the weddingcoming up, with my wedding
coming up, we just can't make ithappen.
But at the same time I alsosaid the competition is so.
I literally wrote this to theteam.
I said it's very obvious thatthis team is looking for a team
(36:43):
where it's more the fun andcompetitive balance is no longer
balanced and you need a newcaptain that can leverage that
competitive nature in thatcompetitive nature more so than
the fun nature.
I'm not the right captain forit anymore.
This is all for social sports.
Speaker 2 (37:03):
Yes, for a kickball
team.
It's life.
It doesn't matter if it'skickball or finance or what.
It's all, we're all, it's all apart of it, and it's all
equally important, and so that'swhat I think.
Speaker 1 (37:14):
If we're not to talk
necessarily about competition,
but a competitive nature and inleadership at some point in a
competitive field whether it befor sports, fun, business
there's a moment that you haveto tell yourself I'm not going
to advance this organization,this collaborative group, I'm
(37:34):
not going to advance them to goforward, because I'm not the
right fit for this leadershipposition that I'm in Now granted
.
Ask me, what do I really wantto do when I play kickball,
drink beers, kick a ball andhang out with people.
Speaker 2 (37:49):
That was exactly how
I played kickball myself.
I was going to describe it thesame way.
That's all I want to fucking do, right?
Speaker 1 (37:54):
I want to have a beer
and be outside and have fun
people and where the competitionalso gets really fun too is
that the competition ends upbeing your friends and your
family.
They've seen your relationshipmature over the last eight years
.
They've seen you've sharedtears with them, you've shared
excitement with them, you'veshared grief with them, you've
(38:14):
shared highs and lows, and Ithink that's what I love about
kickball so much, especiallywith the club walk of community
here, while there's a, there's acouple of cast of characters
that I think I don't.
I don't think you realize howyou're not nice.
Speaker 2 (38:34):
I like.
Sometimes sound effects aresufficient for yeah.
Speaker 1 (38:38):
Yeah, but there are
some people that I just I say to
myself you know this, this clubwalk of.
You know organization is aroundin 20 different cities.
We have one of the best leaguesin the country with Jersey, our
leader being there as our newCC or with other folks that have
been there in the past.
But, like, I think the newdirection that we're taking as a
(39:01):
league is really going to besuccessful for all of us in
social sports because we getback to the root of we're all
having a good time and playing areally competitive sport, which
is really a childhood game.
That grounding element is back,and kickball actually taught me
a lot about the company.
How do you have fun while alsostaying competitive and not
(39:21):
being an asshole?
Yeah Well, do.
Speaker 2 (39:24):
Well, do Well.
And the team captain thing justthrows evidence to to what I'm
saying.
Well, I'm like we're saying thesame thing.
Yeah, you weren't a good fitfor what they needed.
Therefore, there is nocompetition for that role.
Speaker 1 (39:40):
Oh, there is, oh,
there's multiple people that are
like oh, we're starting our ownteam now.
Speaker 2 (39:45):
Yeah, they're totally
fine, yeah, but for that one
role there was a person who wasright for it.
Yeah, well, and you weren't,you, weren't it anymore.
Speaker 1 (39:53):
Yeah, there was at a
time I was, but there definitely
were a lot of people that thatas soon as I stepped down, like
I'll bet you're off, like well,I want to be captain.
Well, I want to be captain.
I definitely want to be captain.
I know what it's like to becaptain.
I'm like don't go, fucking doit.
There's at some point in timeduring the season you're going
to tell me like I'm not theright fit anymore.
I'm happy to step down.
(40:13):
Servant leadership yeah, I'mnot going to be in competition,
right?
No?
Speaker 2 (40:19):
I will be captain of
this kid.
You can't stop me.
Just fucking.
Chill out, dude.
Like I told those people likemutiny, yeah.
And then it gets ugly.
Speaker 1 (40:28):
So it's kind of so
kick-balls also like the kind of
the game of golf, right, soI'll make.
Can you follow golf with me?
Is that going to be anyway?
Speaker 2 (40:35):
Low score.
Speaker 1 (40:36):
Justin, you might
need to trace.
This is a JC here in a minute.
Yeah, yeah, just whisper in myear.
Yeah, I did, I've been on agolf team.
Speaker 2 (40:42):
I played sports my
entire life.
Speaker 1 (40:44):
Oh, did you.
Speaker 2 (40:44):
Yes, so I joke
because I'm not in it anymore,
but I played sports year.
Speaker 1 (40:48):
Okay, yeah, yeah,
yeah, okay.
So the well this one's areference to golf, like in terms
of how to be better, right so,and where competition really
brought a legacy for certainpeople.
Tiger would have been Tiger onhis own.
Phil Mickelson wouldn't be PhilMickelson if it wasn't for the
(41:10):
friendly competition behindTiger, that's in Rory and Rory
McElroy and Justin Thomas,though Ricky Fowler all of them
looked up to Tiger Woods, butthey looked up to him that they
knew if they could get to hislevel.
They were competitors and eliteathletes for golf.
Speaker 2 (41:36):
No, I like it.
I like all of these things, Idig it and I think less
competition and different words,same thing when we look at I'm
competing when in actualitywe're seeing how much further we
can actually go than weoriginally thought.
So really great story from oneof my favorite speakers, Jim
Comer.
(41:56):
Amazing guy, I got to study withhim for a while, just super
seller in this public speakingspace, and he shared a story
once of how he was, you know,was in college scrawny kid and
he was participating somefundraising thing or whatever.
And it was a race and hisfriend was a top athlete at the
university and so he.
They had made an agreement thatthey would run it together,
(42:18):
side by side.
So obviously the athlete wasgoing to have to slow weight
down right To meet Jim at hislevel.
So anyway, they ran the racetogether, side by side, and, lo
and behold, Jim beat his recordtime significantly Because,
without knowing his friend, whowas an athlete, upped his game
(42:41):
by running with him, but runningfaster.
He proved to Jim that he wasn'tas limited as he thought.
Speaker 1 (42:48):
That he originally
was.
Speaker 2 (42:51):
So when we see people
and we go, wait, that's an
option.
Like once someone did the oneminute mile, it started
happening time and time and timeagain.
Like once a record is beaten,it's not like, oh, I want to be
better than that.
We actually have theunderstanding that we aren't as
limited as we thought, and soall of those folks like, oh,
that's an option, then I want tosee if I can get there too.
Speaker 1 (43:12):
Yep, 100%.
So, all right, we're runningout of time, unfortunately, on
this topic we're competing fortime.
Speaker 2 (43:19):
We're competing the
whole time.
Speaker 1 (43:21):
Oh yeah, yep, we were
competing for time and I'm
waiting for the next competitivepun.
Speaker 2 (43:25):
I haven't had nearly
enough of them.
Speaker 1 (43:27):
You.
We need to come up with a puncompetition oh there is a pun
competition.
Speaker 2 (43:34):
There are many of
them.
The world championship ofpunning happens in Austin, texas
.
This is a real thing and youlaugh until you watch these
people like I'm okay with puns.
You know I like to mess, I liketo dabble.
Speaker 1 (43:48):
No, no, no, no, no,
I'm a pun dabbler.
No, no, no, homie, you'repretty good at puns.
Speaker 2 (43:51):
No, no, no, no.
I thought so too.
I was like oh, I'm a punster,until you see the world
championship of punning.
These people are so intelligent.
I don't have that level ofintelligence.
That's fine.
I have other things, but theydo prepared puns on a topic and
then they do pun slingers, wherethey just go back and forth,
like they get given a topic andthen they just go back and forth
(44:13):
until someone can't, and thethings that they come up with
are astonishing.
Speaker 1 (44:18):
So yes, there is a
pun competition.
Speaker 2 (44:21):
There's a competition
for all things.
Wow, I was going to join it,not because I thought I would
win, but because it wasterrifying to me.
Speaker 1 (44:28):
I was like I'm going
to do it next year.
Speaker 2 (44:30):
I'm going to do the
competition and I'll do it
poorly, but I'm going to do itbecause that's a challenge for
me.
Yeah, covid, oh, no pun.
No, no, no world champion.
I'm sure they're back at it now, but We'll sponsor you.
Go to Austin and try my hat.
I'm going to be a better person.
Speaker 1 (44:49):
I'm going to be a
better person.
Speaker 2 (44:50):
I'm going to be a
better person.
I'm going to be a better person.
I'm going to be a better person.
I'm going to be a better personand try my hat.
I did have to tell this newperson I was dating.
I'm like I should haveconfessed this in the beginning,
but I am a compulsive Hunter.
Speaker 1 (45:05):
Hunter.
Speaker 2 (45:06):
Yeah, I can't stop
myself.
And he's like, no, I've noticedand I'm not complaining.
And I'm like, okay, I justthink it's important that you
know.
I cannot stop myself from doingit.
I'll even say I'll be like Jace, that's a dumb one and I'm like
it doesn't matter.
Speaker 1 (45:17):
It's coming out of my
mouth already, so Does he know
about your competitive scavengerskills?
Speaker 2 (45:23):
He's going to find
out.
I didn't let him know.
Like escape rooms, puzzles,riddles, scavenger hunts, I want
to do a murder mystery partyfor my birthday, like all of
that type of stuff.
Speaker 1 (45:38):
That is like
competitive in nature.
I love it Okay.
Anyways our, our, our time isis now up.
Thank you so much for listening, for being here, for listening
to the podcast story, successand stuff.
Follow us on social media giveus a like, subscribe, thumbs up,
high five, poop emoji, send uswhatever you'd like and, most
(45:59):
importantly, thank you for beinga part of our story and being
part of our success.
Thanks again.