Screenwriter Jill Golick and digital marketing strategist Annelise Larson invite you to join their conversation about creating stories that connect deeply with audiences and how to use that connection to build a long-term career as a storyteller (especially of film, TV, web series and other screen based stories). Each episode will include practical, applied homework for writers and other creators to start to develop their own STORY + AUDIENCE strategy.
In this last episode of Season 1, screenwriter Jill Golick and digital strategist Annelise Larson answer some great listener questions like how does creating kid's content affect the STORY+AUDIENCE approach & what are the biggest mistakes made in both story and audience development. They also share some of their ideas for Season 2 and invite others to join their conversation.
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In this second last episode of the first season, screenwriter Jill Golick and digital strategist Annelise Larson look at the "care & feeding" of the audience (and the storyteller) through the power of data. For this week's homework, Jill and the listeners will dig into the analytics of their website and social media to figure out what is working and what is not and stopping the latter.
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In this sixth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore how to use the STORY+AUDIENCE approach to help you and your work get found more easily online. This is about more than appealing to the algorithms of the search engines (by using search engine optimization) and includes thinking strategically about social sharing and the first few minutes of your television show, web series or film. A...
In this fifth episode, screenwriter Jill Golick and digital strategist Annelise Larson explore the concept of fandom and how to write scripts that inspire & invite these superfans into your storyworld. The homework this week is to walk in the shoes of fandom and for listeners to find existing fan influencers, conversations and communities that align closely with their own work.
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Sonic the Hedgehog fans
In this fourth episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how writers and other creatives need to grow their own audiences. Jill explores how she can use the tools in her writer's toolbox to create an online version of herself, a persona, to only share as much of her life as she strategically needs to and Annelise challenges her to use what she's learned so far in some very practical an...
In this third episode, screenwriter Jill Golick and digital strategist Annelise Larson discuss how the research that many writers do during the development phase for their scripts, can be deepened and repurposed for strategic audience development (and which can probably start earlier than you think). Annelise also gives everyone a long list of free tools and a process for enhancing the research for your writing to help find your au...
In this second episode, screenwriter Jill Golick and strategist Annelise Larson discuss the power of specificity and how it can help increase the authenticity of your story and the effectiveness of your audience development/marketing. Annelise also gives Jill and the listeners homework and a process that will help segment specific audiences for a story.
Examples mentioned in this episode:
New book by Greta Thunberg’s mother
In this first episode of Season 1, screenwriter Jill Golick and strategist Annelise Larson discuss the inspiration for this series, which episodes they are each looking forward to and why they believe the STORY+AUDIENCE combo is key for successful business models in media storytelling. And Jill and the listeners get their first homework assignment from Annelise in how to apply the STORY+AUDIENCE approach to their current se...
Serial is a podcast from Serial Productions, a New York Times company, hosted by Sarah Koenig. Serial unfolds one story - a true story - over the course of a whole season. The show follows the plot and characters wherever they lead, through many surprising twists and turns. Sarah won't know what happens at the end of the story until she gets there, not long before you get there with her. Each week she'll bring you the latest chapter, so it's important to listen in, starting with Episode 1. New episodes are released on Thursday mornings.
If you can never get enough true crime... Congratulations, you’ve found your people.
It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.
Welcome to the Official Game of Thrones Podcast: House of the Dragon produced by HBO Max and iHeartRadio. This show is the go-to audio destination to unpack and discuss everything Game of Thrones for casual and die-hard fans alike, starting with the new HBO Original series, House of the Dragon. Join our hosts Jason Concepcion (X-Ray Vision) and Greta Johnsen (WBEZ's Nerdette podcast) every week as they share insights, fan questions, exclusive interviews with the cast and crew, and a whole lot of thoughts and opinions. It’s the only podcast with the inside scoop on all things Game of Thrones. It is also produced in association with Crooked Media.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.