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April 21, 2020 27 min

In this second episode, screenwriter Jill Golick and strategist Annelise Larson discuss the power of specificity and how it can help increase the authenticity of your story and the effectiveness of your audience development/marketing. Annelise also gives Jill and the listeners homework and a process that will help segment specific audiences for a story.

Examples mentioned in this episode:
New book by Greta Thunberg’s mother
#IWDFCFBATK (I Would Die for Claire from Bon Appetit Test Kitchen)
Ruby Skye PI
Mr Robot
Hannah Gadsby's Nanette

Find more about Jill at
And more about Annelise at

Or reach us both at
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