In this second episode, screenwriter Jill Golick and strategist Annelise Larson discuss the power of specificity and how it can help increase the authenticity of your story and the effectiveness of your audience development/marketing. Annelise also gives Jill and the listeners homework and a process that will help segment specific audiences for a story.
Examples mentioned in this episode:
Fleabag
New book by Greta Thunberg’s mother
#IWDFCFBATK (I Would Die for Claire from Bon Appetit Test Kitchen)
Ruby Skye PI
Mr Robot
Hannah Gadsby's Nanette
Bonding
TVtropes.org
Find more about Jill at http://jillgolick.com/
And more about Annelise at https://veria.ca/
Or reach us both at STORYplusAUDIENCE@gmail.com
Please rate, share, like, follow & subscribe and send us your thoughts & questions about STORY+AUDIENCE
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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