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September 12, 2024 21 mins

In this inspiring episode, you'll get a unique glimpse into the world of creative leadership through the eyes of siblings Samantha and Aaron Edwards, co-founders of the Charles Group. You'll learn:

  • The challenges and benefits of combining family dynamics with professional leadership
  • Strategies for bridging the gap between creative and business mindsets
  • How to create space for creativity in leadership and vice versa
  • The importance of transparency and caring leadership in building a strong team culture
  • Insights on their innovative "Family First" initiative and its impact on their company

This episode offers valuable lessons on fostering collaboration, communication, and mutual respect in creative enterprises, whether you're a creative professional, a business leader, or an entrepreneur wearing both hats. Discover how the Edwards siblings have turned potential conflicts into strengths, creating a thriving agency that values both creativity and effective leadership.

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