Athlete to Entrepreneur | Justin Waller | Straight Outta The Lair Podcast - Straight Outta The Lair with Flex Lewis

Episode Transcript
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Speaker 1 (00:00):
Straight Outta the Lair.
Straight Outta the Lair joinedtoday with my co-host, mr Vegas,
himself J-Rock and my guest manwith many talents, so many
feathers in the heart, and againsomebody you know I can call my

(00:20):
friend, justin Waller.
Welcome to the show, my friend.

Speaker 2 (00:23):
I'm glad to be here.
Birdman Mama, We'll get intothat later.

Speaker 1 (00:28):
We will, we should.
But first of all, thank youagain for coming into the studio
.
We spoke about doing this.
Actually, you brought this upto me probably about a year ago.

Speaker 3 (00:37):
Yeah.

Speaker 1 (00:37):
And two passing ships .
You've come in.
I've not been here, vice versa.
I've not been here vice versa,but we have seen each other many
times in the last year, you Tabbeing one of them.
We've got to know each otherpersonally.
We both now are chasing,speaking on various different
stages around the world, so youand I share that same passion,
but this podcast, mate, can goin any different direction.

(00:58):
I'm sure, with all three of usin this room, we're going to get
some laughs and a lot ofinformation.
But most of all, matt, againthank you and welcome to the
show.

Speaker 2 (01:04):
I'm glad to be here, man, I wouldn't have missed it.

Speaker 1 (01:06):
My, my, my Well, this guy sitting in the corner next
to me, another man that has manyintroductions and many feathers
in his hat.

Speaker 3 (01:15):
Not today.
No feathers in the hat today,but I'm definitely a man of many
hats, literally andfiguratively.

Speaker 1 (01:19):
Yeah, again we'll speak and introduce J-Rock more
in its entirety as the show willgo on.
But again I'm glad to have bothof you in this room again with
this podcast without cans, whichis weird.
I normally have fucking cans onand I can hear myself talking.

Speaker 2 (01:34):
Yeah, but you have to understand the room that you're
in Flex.
Yeah, this man spent this moneyon this hat to look so ruggedly
handsome.

Speaker 1 (01:42):
Exactly.
Let's be honest, why do we knowabout in fucking counts, and I?

Speaker 2 (01:46):
with this.
Luxurious golden locks of redhair would not mess that up
either.
So if you want to put cans on,you're more than welcome.
I do have a head full of hair.
You'll see different.

Speaker 1 (01:57):
This is what this fucker told me last time.
He's like Flax, you're startingto get bald in the back there,
man.

Speaker 2 (02:02):
I'm just saying I was up there, I could see it and
real friends.
Hope you get better.

Speaker 1 (02:08):
I know, and what did I do?
We can't tell people.

Speaker 3 (02:11):
Okay, okay, or they just make fun of you enough
until you're forced to change.

Speaker 1 (02:15):
This guy says hold on a minute, I have something for
you.
He disappears into this room wewere in Keaton's house brings
out this fucking salt shaker theway it looked like a salt
shaker and stays still.
He starts pouring this thing inmy head like this, and he takes
a picture before and takes apicture after.
I'm not going to lie to you.
It was a big fucking difference.

Speaker 3 (02:33):
Salt shaker.

Speaker 2 (02:34):
What is that?
It's a little Aikido move.
I'm actually coming out with myown.
I can't pub them.

Speaker 1 (02:39):
Oh, got you.

Speaker 2 (02:45):
Yeah, got you.
Yeah, well, let's just, let'sjust talk about what you're
bringing out, then I haven'tdeveloped it yet.
I just think that if I give itaway now, since I'm so true to
using it and giving it to myclosest friends that I should
just hold back.
I'll put it to you like thisthe salt shaker works.
I'll show you the pictures.
It's incredible.

Speaker 1 (02:56):
Yeah, you'll appreciate it mama, listen, you
grew up with very humblebeginnings.
A lot of people will see youfor all your viral videos, your
relationships with the Tates andnot know that again, you came
from Louisiana, very humblebeginnings, as I mentioned.
You and I have got to trulyknow and talk about some of
these stories and I'm very againgrateful for you to break down

(03:20):
a lot of walls.
And how this kind of happenedwas we were speaking, we were in
a what is it a four-?
Five?
How this kind of happened waswe were speaking, we were in a
what is it a four five man kindof mastermind.

Speaker 2 (03:29):
Yeah, it's really interesting actually that you're
bringing this up, because you,particularly, and those other
four people, would have been theonly people that I've ever said
these things in front of.
I would have never even thoughtto say some of the things that
got out, it was the exerciseitself.
But yes, shout out to Rene, butyeah.

Speaker 1 (03:46):
We have the same speaking coach and obviously our
friends with Rene too.
J-rock's going to get into thatworld as well when he finds
time If I can find it right yeahwe were in this in Keaton's
house and it was part of whatwould you say.

Speaker 2 (03:59):
It was like an unpacking to find ways to
connect with the audience insideof the ethos of what renee
would want you to do.
So a lot of renee's stuff and Iwouldn't give away too much of
it.
It's like you have to allowthem to see some level of the
deepest parts of you, to connect, before you give them their

(04:21):
message right and I think reenedoes this in a very elegant way.
But to get to there, there'ssome exercises that I think that
he was having us go through.

Speaker 3 (04:30):
Right, and that's where the phase like where I'm
in, where I had a roughchildhood.
I had a lot of things, traumasand a lot of different things in
my life that for almost mywhole life I couldn't really
talk about.
I had to go through all thesehealing processes and things,
and so I've never had publiclyspeaking about even my best
friends, even my dad, likethere's like things that I

(04:51):
buried the pain and justsoldiered on and Flex, we're so
close that I've opened up to himquite a bit.
And so he brought Renee in andwas like bro, your story is
incredible, like you need tolike start telling people this
because I think you can helppeople.
And so, renee, I'm sitting downwith him and having the
conversations.
For me it was just how do Ipublicly say these things that I

(05:15):
haven't been able to even sayto like my closest friends or
family, and how do I put ittogether?
Because these are things thatreally happened to me and I have
to be okay with them.
I've had to go a lot of soulsearching to figure these things
out and be okay with them, andbeing able to be open and
vulnerable about those thingsnow in front of strangers is a
completely different thing.
And Renee Flex, obviously Flex,he's given me a real push.

(05:38):
I had never thought of that.
And, renee, we're going to do,I'm going to do the whole course
and understand that and figureout how I'm able to put those
all together like you said, andvery similar he's.
You need to put that story outso people can identify with some
of these things and reallyunderstand you before you're
telling them xyz, after that,right yeah, and I think renee's

(05:58):
completely right, and sharingthese things with them allows
them to hear you in a differentway.

Speaker 2 (06:03):
When you go to drive your points home, I think if you
come on stage and just tellpeople how great you are, like
people like they've had enoughand that's actually the last
thing I want to do, because Idon't think that's coming from
the most genuine place, becauseit insinuates that you've always
been on top.

Speaker 3 (06:19):
Right.

Speaker 2 (06:19):
And that you've always like you were born gifted
from God and I do believe thatI was gifted from God.
You've always like you wereborn gifted from God and I do
believe that I was gifted fromGod.
Let me be very clear, butthat's a mindset choice.
That's the thing you tellyourself in order to help keep
your own personal psychology incheck.

Speaker 1 (06:35):
But shout out to Rene .

Speaker 2 (06:36):
Rodriguez.

Speaker 1 (06:39):
I'll see this clip on your channel, my friend.

Speaker 2 (06:41):
He'll be over the moon it will not take long and
good, tag me, bro, I'll repost.
Yeah, but you're absolutelyright.
It's like in moments like that,when you do these types of
exercises and you're with people, even if they're acquaintances
you can't help but get muchcloser to them, because you get
most close to the root of thething that made them who they
are, and so that was a reallyintense day.

(07:01):
It was a lot of unpacking in alot of different ways, and then
the way in which that we had todo it was a such.
It was so on the spot and itwas meant to dig so deep that
you just had to say the words asthey came to you, and so I
thought that was one of the mostinteresting parts of that day.

Speaker 1 (07:21):
And, if I'm truthfully honest to you,
obviously I knew you as I beganthe show as the personality.
I seen you as a successfulentrepreneur.
I seen your relationships withvarious different people.
I knew we had many mutualfriends, right, but I didn't
know that humble beginning.
So when you told that story, Iwas just like holy crap.

(07:41):
I was captivated because Icreated this persona, as
probably many who have watchedthis podcast.
When people see success, theywant to see, they want to put
this story together.
He's got it because of this,but they don't know the missing
piece to the puzzle that createdthat lifestyle.
Now, when you told that storyas a child which is a traumatic

(08:03):
story, not that I want to talkabout that yeah, you were very
uncomfortable about talkingabout it at first and I was like
, bro, this is it, this is it,and I think everybody in that
room and again to say againthanks to renee, he created a
safe space for us all to talkabout because, again, his ego is
in that room everybody's got abunch of them, everybody's got
that persona, everybody's gotthat kind of everybody's the

(08:25):
king of the castle in their ownworld.
Yeah, but I think you set thatfirst dormant off because the
whole day changed then and Ithink it also brought you and I
closer, because then I was likeman, this guy has got a story
that I can relate to humblebeginnings.
Same for yourself.
Let's talk about the humblebeginnings.
You, you grew up in Monroe,louisiana, correct?
Yeah, I was born in Monroe,born in Monroe.

Speaker 2 (08:46):
Yes, and then very quickly, after a divorce, we
were shot up to South Carolinafor about a year and a half and
then relocated back down to theBaton Rouge area, where let's
just say that it wasn't the bestpart of town and I was
definitely a minority withginger hair, so I would get in

(09:11):
my fair share of scuffles, let'scall it.
And then we moved to adifferent town right outside of
Baton Rouge, a little towncalled Denham Springs, and
that's where I finished out allof my elementary school and
junior high and high school andfrom there I actually went back
to Monroe to play football forULM and that was my little
golden ticket out of ending upworking in the plants on the

(09:32):
Mississippi River.
I always bring up the movieOctober Skies.
Have you ever seen it?

Speaker 3 (09:35):
I haven't seen it.

Speaker 2 (09:37):
This is a movie about this kid that he grows up in a
coal mining town and everybodyin that town that goes to school
with him ends up going to workin the place like a generational
thing.

Speaker 1 (09:48):
So the kid?

Speaker 2 (09:48):
had.
Yeah, he had dreams, right, andhis dream was to work for NASA,
essentially, and so the wholestory is about how he overcomes
and decides to leave that coalmining town to go do bigger and
better things.
And, for me, using sports to getout of my situation not only as
I was coming up, because thebetter you are at sports, the

(10:10):
more likely other kids' parentsare, you know, going to let you
stay at their house.
So that was like a little move,that was like a mini
scholarship and then, but thatgave me a lot of consciousness
on things that were possible atleast, like what the middle
class, and sometimes even uppermiddle class, lived like, which
was good, because that kind ofset me on a trajectory to

(10:30):
believe that I wanted to go tocollege.
Now, looking back, I think wewould all agree that maybe
college could have been a wasteof time, in a way, if I could
have that four years back to putinto my career Instead.
Yes, I probably would wouldtake that, especially if I had
the information that the kidshave today.
But we're talking about 2005,when I graduated high school.

Speaker 3 (10:49):
It was still at that time graduate high school go to
college get married it's ablueprint.

Speaker 2 (10:55):
Yeah, it's especially in the south man.
Yeah, you got the southern.

Speaker 3 (10:58):
You got the southern hospitality there.
As I told you, I moved herefrom atlanta, so I get it.

Speaker 2 (11:01):
Yeah.
So there's that path you weresupposed to go down.
But what I knew for sure isthat if I was good enough at
football particularly, I couldget a full ride.
And so I was playing football,baseball, basketball and then
decided to quit doing everythingbut football after my sophomore
year to try to gain some weight.
So that's what I did.

(11:22):
I found my way out.
Looking at it again, I wish I'dhave known you.
I always joke that I wish I'dhave done like steroids in high
school because, these kids.
They would leave for summer andnot work out with the team and
they'd come back.
And this would happen incollege too.
A dude would leave for summer,come back and just be 30 pounds
of muscle heavier.
I'm like I don't know the fuckyou were taking what kind of

(11:43):
walmart protein you were on, andthe joke was on me, bro.
Yeah, do you remember?
180 180, yeah, yeah okay, so Iwas a sophomore, 180 came out
and there was this one kid whowas a defensive end, and he was
that guy and this might notrelate to you.
Did you play american football?
I did the guy that was likereally strong in the weight room
, but you get him on the field,you, you just bury his ass,

(12:03):
cause he's just not an athlete.

Speaker 3 (12:05):
He has no hips, he doesn't have any athletic
abilities.

Speaker 2 (12:06):
Yeah, he could lift the whole gym, right.
But you get him on the fieldand it just didn't transfer to
the field, right.
And I just remember lining upagainst him the first day and
remember all the year before Ijust wrecked his ass for the
record, but he was just heavierand bigger and stronger and so
it was just a little bit harderand he ended up quitting after

(12:29):
that.
But I just remember back whensupplements were a thing and I
couldn't afford them and Ididn't do 1AD and I'm like I
must have missed out, becauseright after that I'm pretty sure
they took 1AD off the market.

Speaker 1 (12:43):
They took a lot of things off the market, a lot of
changes.

Speaker 3 (12:45):
I was a big Metrex guy, those chalky Joe Montana
bars.
I used to eat those.
They were before the internet,so you didn't really have that
much information.

Speaker 2 (12:55):
They're in racetrack gas stations.
That was my favorite proteinbar, the chalky Metrex, but it
had that creamy film before yougot to the base, like a little
chocolate chip in there.
Yeah, I do to this day.
If I found a box of those, Iwould buy them by the 12s.
I love those and a sugar-freeRockstar Fuck that shit up.

Speaker 1 (13:13):
So you dislike them and he likes them.
Am I getting that correct?
No, I like them.
No, no, no.

Speaker 3 (13:22):
I literally at times, because we didn't even have the
internet right, like we didn'thave cell phones, so it wasn't
like you could just look it allup.
I was reading muscle magazines,I was reading whatever.

Speaker 2 (13:29):
Yeah, this one bodybuildingcom was really big,
all of those things.

Speaker 3 (13:33):
No, I was eating those like nobody's business for
a lot of years For sure.

Speaker 2 (13:37):
So was I dude.
I had a conversation with acoach at Texas tech recently and
he was my offensive coordinatorwhen I was in college and he
was at Texas Tech and we're justcatching up and he said, justin
, this coach at Texas Tech, thethings that they're doing for
these players, the way they'retracking them, the way they know
where their blood's at, he saidthe things that you guys did is

(14:00):
prehistoric compared to nightbefore the game Everybody's
eating pasta, just spiking theirinsulin through the roof.
Just the way that industry,particularly college strength
and conditioning, has changedsince just when I've been in
school so you call that 14, 15years.
He said it is unbelievable, youwould not recognize it.

Speaker 3 (14:21):
The programs have changed so much, even when you
start getting into this likelebron, jordan thing and dude
lebron that, like health andfitness and the understanding
had come so far from like whenjordan was there, in comparing,
comparison to lebron even, andit's like we're continually
advancing now, and theseathletes now today have so much

(14:43):
more advantage because they havethe knowledge, as well as the
supplements, as well as thepeptides, as well as all these
things that just didn't reallyexist then yeah, looking at your
wrist, right there you've gotsomething that's tracking all
the whopper?
yeah, I feel, and I got him onebecause he's making fun of me
and blitz.
We wear him and we like Istruggle with it.

Speaker 2 (15:00):
I've had a whoop got rid of it.
I've had an aura ring.
Don't like wearing rings.

Speaker 3 (15:05):
Yes, yeah.

Speaker 2 (15:06):
I thought about getting An aura ring and putting
it like On one of my toes.

Speaker 1 (15:09):
Does it work?
Would it work?

Speaker 2 (15:12):
I don't know that it wouldn't work.

Speaker 1 (15:13):
I know fucking Having a toe ring.

Speaker 2 (15:15):
You could probably Put the whoop on your ankle.
To be honest, bro, I get it.
Is that a fetish?
Is that a fetish?
Hey, there's places foreverything yeah, I'm gonna see a
clip now.
Jay waller's in the freaky shithe puts rings on his toes.

Speaker 1 (15:27):
Yeah, you're at the beach club and they're like cool
toe ring bro.

Speaker 3 (15:33):
Yeah, I'm like winking at him but the data that
this thing gives you is foranybody who's serious about
their health, and it gives youall the data, your hrv score.
It really breaks down yoursleep.
One of my problems and I'venoticed is like my cortisol
levels and like I'm waking upevery night about three times
per hour, right, which is aproblem you know.
So it's really identified a lotof things with inside my body

(15:56):
that I just I geek out on it andI had to get him one because
I'm like bro, you're going tolove this, like just
understanding the data every dayand like really understanding
is it even breaks down, you know, when you've, when you're over
training, and it's like you needto take the day off.
You do not need to train today,you've not recovered enough,
and so it gives you so much datathat it's like it's making it.
You know.
It's really fun for me tounderstand that, because I've

(16:16):
over trained religiously foryears.
Right, because I just, I justI'm a gym rat, love it.

Speaker 1 (16:20):
That goes back to what you were saying, though the
difference with now, moderntechnology, information that
wasn't there on YouTube andvarious other platforms.
I know it's being seen in thesecolleges, Obviously growing up
playing rugby.
If you want to think about howarchaic US is, we're so behind

(16:41):
the weight rooms back there waseither something donated or
welded.
We won the British colleges myteam, the weight rooms.
Back there was either somethingdonated or welded, and we won
the British colleges my team.
I know you've done pretty wellin Arizona.
I don't want to skip off thatpart too.
You've got some bragging rightsyou need to say about what you
won on.
Yeah, but the rugby side ofthings was so archaic and
nothing was data-tracked.
It was get in bench press, youcan lift the heaviest.

(17:04):
Guys were blowing out fuckingbiceps and just trying to keep
up with the boys All differentweights, weight classes in a
sense.
But then the rugby field theweight room was really there to
put some timber on your frame,to take the impact.
It wasn't really performancebased.
There was no knowledge saying,okay, do these things to
increase your game in thisdepartment.

(17:25):
Now, what we do with ArsenalStrength we actually go in and
we build the college weightrooms.
We've just linked up with theXFL.
We do all the XFL weight roomsas well now with Arsenal
Strength and everything is datatracked.
I just went over to the PI andit blew my mind the advanced
technology, because again youcome from a fight background

(17:47):
hitting pads, and it was so likeold school.
Now if you hit pads there'ssensors in pads.
They've got sensors for gripstrength, velocity, um, it's
like the rocky four drago'sexactly exactly, but again.
That that is.
That is the new kind of athletewe have here walking in the gym
and they want to track theirdata.

(18:08):
And I'll be honest to you, asof probably about a year ago, I
probably had no interest in it.
But now again, the people I'maround and as I'm getting more
interested in that world, thehealth and benefits from all
that stuff, this guy over hereturns up with a whoop, yes,
whoop, right, a penny night yeah, whoop yeah I was gonna put it.

Speaker 3 (18:26):
I was.
I told him I was gonna go buy adildo and throw it in there and
leave it at the front desk,with whether this is with his
name on it and a little bow, butuh we don't have time before
the podcast welcome to the show.

Speaker 2 (18:36):
When you decide to do it, I'll go ahead and get that
toe ring getting back to humblebeginnings, my friend.

Speaker 1 (18:45):
So college finish off the college chapter and I want
to talk about how you got intoyour first business endeavors,
because, yeah, so skyrocketed.

Speaker 2 (18:51):
So a lot of people today are facing hard economic
times.
Let's say they're coming intotheir college or they're just
coming into adulthood andthey're walking into this
hyperinflationary environmentwhere things don't look so great
for them.
I graduated college in Decemberof 2009.
And my entire life I've beentold that if I make decent
grades, I go play a sport or Iget into college somehow and I

(19:14):
get through that, I can 1,000%get placed in construction
management.
And growing up, where I grew up, we say that the only way we
knew to make doctor money wouldhave been in boots, because the
only people that we saw reallymaking money around us,
particularly in our neighborhood, like the guy that had the new
pickup truck was a guy that wasin construction, and so that was

(19:36):
the only consciousness I reallyhad, or else I would have
picked something else.
To be honest, there's betterbusiness models.
Let's be completely clear aboutthat.
So I went into constructionmanagement and it was 100% job
placement when I came in as afreshman, when I graduated as a
senior, there were no jobs.
It was just we were just in themiddle of everything that
happened in 2008.

(19:57):
And there's just thatopportunity was not there, and
at the time it really hurt me.
I was coming off a breakup.
I was with Miss Louisiana, okay.

Speaker 3 (20:07):
Yeah, so breakup yeah .

Speaker 2 (20:09):
I'll tell you.
What made it tough is that,because there were no jobs, I
had to take a job at a verysmall town about 30 minutes from
my college.
It just so happened that I wasable to get in touch with
somebody nearby and I wasputting hay and digging around
catch basins for a project theywere expanding the interstate
through this small town forabout six miles.

(20:31):
But on the way to that jobthere are three billboards of
this woman with her crown onthat.
I had to drive by and my beatup pickup truck making $15 an
hour with a college degree.
It was a down moment for me andI think that, even though I was
the one that broke up with heryou know how it is you break up
with a girl and then you go backand forth and you end up

(20:54):
getting your little heart brokein the process.
But it was a down moment Atleast there was no Instagram at
that time, so she could startthrowing up the photos and all
the games, man, because that hasjust changed the game from a
another level it's just.
That's a real thing as well,yeah, but but then also with
that you have to think yourimagination gets you at that
time, because it's like if youdon't know what she's, you don't

(21:15):
know what it was like.
It was a rough time and I thinkmost of it had to do also with
the fact that I'd felt like Ihad done everything right.
I did exactly what everybodyhad ever told me to do to be
successful and get on the rightpath and it just so happens, due
to how the debt cycle works, Icame out at that time.
Reflectively, looking back, itwas an absolute blessing If I

(21:39):
would have gotten that $75,000,$80,000 job that would have
quickly got me into 125 in acompany truck, in an office, in
a big project manager positionin Dallas, let's say I would
have been life creep would havehappened, I would have got
caught up in that and I wouldn'thave been forced in doing what
I really wanted to do, which isstart a business.
And so, luckily for me, I cameout during that time, because I

(22:04):
think that if I would have comeout, let's say, at a point where
the economy was booming, Iwould have gotten such a good
job and I would have got so setup and I probably would have
bought a house and I probablywould have went a problem,
because anybody that starts abusiness you have this

(22:26):
assumption that by the 18thmonth you're going to figure
everything out and you're goingto be rolling.
Well, I often say I made goalsat 24 for 30 that I was not yet
qualified to make at 24.
Those goals that I made at 24to where I would be by the time
I was 30, I didn't have thecompetencies and understanding

(22:48):
to know that those things were alittle bit further off than I
might have assumed based off theinformation I didn't have.
Or, as the company would grow,I'd run into things that I
didn't understand and had to goget those competencies around,
and those are not easy thingscompanies around, competencies
around and those are not easythings.
And so I feel very lucky that Igot such an early start,

(23:09):
because had I started at 30 I'dstill be building it right now,
and so for that I like to framethe fact that I graduated when I
graduated as a very lucky thingthat happened to me, because I
really had no choice but to dowhat I wanted to do anyway.
I'd read Rich Dad, poor Dad.
My junior year.

Speaker 3 (23:27):
Great book.

Speaker 2 (23:27):
Yeah, and it got my attention we were going to play
and they had Felix Jones andDarren McFadden and all these
guys.
So I'm like let me distractmyself on this bus, because it
was just a bus ride from Monroeto Little Rock and I knew then,
but I didn't know how fast I wasgoing to do it, and luckily I
was just in a situation wherethe jobs were scarce, jobs were

(23:48):
hard to come by, and so I had toscrape everything up together
to get the business started, andI started sooner than I would
have ever started otherwise.
So I'm very lucky that I hadthat downtime in my life to get
forced into something that Iultimately wanted to do anyway.

Speaker 1 (24:04):
So I'm want to talk about Red Iron right yeah, Red
Iron.
So how do you go about startingthat up?
At what age were you and whatyear was this?

Speaker 2 (24:12):
Yeah, so I was 24 when that started.
We'll be at 15 years next year.
I started off we were doingbackyard metal buildings, so
originally what happened was,after that job ended in that
town called Bastrop, I had tomove to Baton Rouge and I was
waiting tables at Texas Day,brazil.
So I would do metal buildingsduring the day and then wait
tables at night let me just goahead and say I love Texas Day,

(24:34):
brazil it's incredible, isn't it?
it's incredible sponsors for theshow Texas yeah it was actually
my first day was one of theshittiest days ever, because it
was all still in this time frameright when your heart's still
broken.
You're like what the fuck isgoing on in my life?
How did I?
How did this happen?
How did I do everything I wassupposed to do and then end up
back in my hometown waitingtables Like it was a blow?

(24:57):
It was a blow and eventually itgot to such a point where I
said, no, I'm starting abusiness.
So I go to find out how much itcosts to start a construction
company and get licensed legally.
Well, you have to have a$10,000 net worth.
There was nowhere to go on that.
It couldn't go to your parents.
There was no pennies to rubtogether there.
So I'm like okay, I got to geta real job.

(25:18):
So they're building thishospital in Baton Rouge called
Women's Hospital, and I wasgoing everywhere during the day
just giving resumes out all thetime and I see this job site and
I'm like I know this is not aconstruction company office, but
I'm just going to go try.
So I go in the first time andI'm like can I see the boss?
And I got my little bullshitresume which basically says
nothing, but I put up metalbuildings when I was 14.

Speaker 3 (25:38):
You also put some extra stuff in there yeah yeah
yeah, fluffed him up a bit.

Speaker 1 (25:43):
I'm really good with people.

Speaker 2 (25:44):
I did my best.
I did my best.
It was complete horseshit.
So I'm in there with my resumes, like I'm a door-to-door
salesman, and I go in there thefirst time and I'm like, can I
see the boss and the lady's like, son, this is a $40 million
project.
I can't just let you see theboss Now, a job site.
This is not a corporate officewhere you go apply.
So already what I'm doing iscomplete bullshit.

(26:05):
Like it's very forward, let'ssay, second time, justin, she
knows my name.
After the second time, thirdtime I go in and I'm talking to
her and I don't know why I didit but instead of talking to her
about the job, I talked to herabout everything but me getting
a job, the pictures that she had, like little pictures of her

(26:26):
kids on the wall, and so Istarted talking to her about
these things and I started tobuild like personal rapport with
her and out of nowhere she cutsme off in a sentence.
She goes you know what?
Sit right there, sit down.
And I wait, I don't know two orthree minutes, and this just
grizzled, angry, 55 year oldwhite guy that looks like he's

(26:47):
been running a constructionproject comes in.
Are you justin?
And I'm like, yes, sir, I'msitting down in the chair, he's
come with me and so click, likejust boots clacking through this
, because these are like on-sitetrailers, so it's hollow inside
.
Just walking down this hallwayand he goes and he has this big
office in the back and he popsdown, he's, and I'm all like

(27:08):
check this out check thisbullshit out
and he looks at it and he looksat me and he looks at it, looks
at me and he clearly he can seehis bullshit he throws it down
on the desk.
He goes so you mean to tell methat you've come to my 40
million dollar project not once,not twice, but three times, off

(27:28):
the street, to interrupt thewoman that works for me at the
front, so you can see the boss.
I'm like yes, sir.
And he pauses and he leans backin his chair and looks at me
and he goes.
I like that shit.
Motherfucker gave me a jobfuckergave me a job.
Bro.
He gave me a job and thisparticular job was paying per

(27:50):
diem.
And so what I did was I tookthe per diem and I lived off of
it.
It was like 25 to $40 a day, Ican't remember exactly what the
number was.
I lived off the per diem andthen, when I went to the bank
and when I set up my account forthe direct deposit, I had her
draft, all of my paycheck, myactual paycheck, into another

(28:14):
account and it took me about sixmonths but I got that 10 grand.
I took that 10 grand, I wentand applied for my residential
license so I could build houses.
And then I moved the 10 grandto another bank account and then
I went and applied for myresidential license so I could
build houses.
And then I moved the 10 grandto another bank account and then
I went and applied for mycommercial and that will be 15
years ago, next March.
That's awesome, man.

Speaker 3 (28:32):
Yeah, man, that's bro , I really love what you said
about the guy right who gave youthe shot, Because I bet you've
done that exact same thing.
You saw some kid come in.
He was hungry.
You gave him that shot.
Yeah, he's gonna.
That's paying it forward, and Ireally appreciate that and when
you see for me like I've hadthat opportunity to be the guy
who's paid it back, so it'sreally cool to hear that yeah,

(28:54):
it's a very fulfilling thing andI think the reason it feels so
good is because you see a partof you in that young man right
and we all need that shot.
We need their foot in the doorand it just takes the the one
foot to get in right and kick itdown and it's that persistence
yeah that gets respected.

Speaker 2 (29:11):
I think the most is like when there's like the kid
just won't quit.
He's not even scared of meyelling at him, right like he.
Like when that moment, even ifthat guy would have yelled at me
and kicked me out forever, alittle piece of him would have
respected me.
You know what I'm saying and Iprobably would have kept coming
back.
But it is those things that itallows people.
It's the bold that that went inlife and it's that's the kid I

(29:37):
want to give the opportunity to,the one that just can't go away
, won't go like.
He has a mission and he's on itbecause, honestly, he's the one
that I'll trust to do his jobonce he gets there, because I
know he's persistent and I know,no matter what comes, he's
going to find a way around it.
I want problem solvers and Ithink that's what he wanted in
that situation and certainlywhat I wanted, and he gave me an
opportunity and I took it andat 24 being young.

Speaker 1 (29:58):
Obviously you've got very little experience in that
world right how hard was it foryou to then get on the first peg
in the business and get thatbusiness moving, and how long
did it take?

Speaker 2 (30:12):
It was hard for multiple reasons.
Again, the things that theyteach you in school are not the
things that actually come up somuch in the real world.
And so in the very beginning wewere doing small backyard like
30 by 40s, like sheds.
There's this company that's allover the South called Mueller's
and they sell these metalbuilding packages where if you

(30:34):
want a shed or a man cave inyour backyard, they have the
engineers, they spit the stuffout, it goes to your house, you
put it up.
And I was doing like little$5,000 contracts, three man
crews, a lot of my tools aregetting stolen, there's a lot of
drugs, let's face it, like alot of times nobody, especially
people that are going to doprojects like that.

(30:55):
They can't get on a commercialjob for various reasons that
have nothing to do with thembeing a Boy Scout, let's be
honest.
And so it was in the verybeginning.
Beginning it was bootstrappingenough business to learn as much
as I could about, even thoughI'd been working on metal bills.
That's what got it in myconsciousness is my stepfather
did metal buildings growing upand we had a house fire that put

(31:19):
us in my in his boss's housefor a week and I'm like, oh,
this guy makes money.
I've never been in aneighborhood like like it was in
my consciousness then thatconstruction would be a good
thing and we did the backyardbuildings.
But I knew that legitimatemoney would have had to been in
commercial and so that's why I'dgotten the commercial contract

(31:41):
in the first place.
So from there I had to findmentors quickly, because it can
take one project and you can getwrecked.
In fact I had it happen at 26.
I had a job in New Orleans.
We did a school project that aguy walked off the job on me and
it cost me $25,000 because Ihad to get my contract

(32:02):
supplemented.
So if you're a subcontractorand you have a general
contractor and you're workingfor a school that have what's
called liquidated damage, andliquidated damage is like $3,000
a day for every day you're lateand what ended up happening was
when that guy walked off thatjob.
That was the onlysuperintendent I had because we
were small, because you'realways trying to fluctuate the

(32:23):
amount of work with the manpower, so you're always constantly
trying to juggle it and if youhave a good guy, you got to keep
them busy and I only had oneand keeping that balance of the
work and the talent is alwaysone of the harder parts,
especially when schedules getpushed back.
They don't pour slab orwhatever.
Long story short, I lost 25,000.
And I had to go work as aproject manager for a company

(32:46):
for a year.
What I did during that time is Ipicked up mentors in the metal
building commercial space thatstarted to help me develop all
the estimating and all thethings I needed to do to really
get the bids correct in thefirst place, get my proposals
right, and I'd wake up at threeor four in the morning I'd go
work out and then I'd goestimate work before my real job

(33:09):
started.
And I'll never forget I thoughtI was such a baller.
I got $500,000 worth ofcontracts and I knew that was
enough that if I left my job andI hit anywhere close to the
margin that I had estimated I'dbe fine.
So I put in the resignation andtook off again.
And we definitely have.

(33:32):
As we have evolved, we've growninto new problems.
That's why, always, I'm a bigbeliever in sticking in a
business all the way throughuntil you get to scale, because
I believe what happens a lot oftimes is that many people they
take a business to a certainpoint in scaling and if they're
successful they might go startsomething else.
But for me I really wanted toget it to where we were building

(33:53):
buildings nationally, becausethen at least I can feel like
I've gone through the process ofactually scaling something with
systems and bonus structuresand policies and procedures,
safety, quality, production, allthese things.
And in theory I had it reallygood on paper and when I was

(34:14):
dealing with the guys in thebackyard I really wanted to
spend time with them.
I thought we could be like theGoogle of metal buildings.
I thought we could all getclose and I found out quickly
that those guys didn't careabout those things that those
guys would steal from me.
They didn't, and nothing wrongwith them.
They were on their own struggleright.
So I got very systems orientedinstead and then it took me

(34:35):
about five or six years tounderstand that it's got to be a
mixture of the people and thesystems, because without the
people, without having thehearts of the men, the systems
won't work.
But what commercial allowed meto do is pay more money, get
better types of people in, andwe still faced our issues with
cash flow.
There were many situationswhere I had to take a second

(34:56):
mortgage on the house to make apayroll.
I definitely should have wentbankrupt at 28.
I got down a million dollars onetime and at this point I was
well known in the metal buildingspace.
I was the youngest member ofthe Metal Building Contractors
and Erectors Association and Iknew I was down a million and I
knew that there's a really goodchance I was going to have to

(35:17):
fold and my whole identity wastied to it.
Like I was metal buildingDookie Houser, you know what I'm
saying?
Yeah, like I was like the youngone that was like coming up,
one day I'm going to run thiswhole thing and, man, it hurt me
.
It was my whole identity and Iwas certain I was going to lose
it and I just, for whateverreason, I couldn't fold.
I just couldn't push thetrigger on doing it.

(35:38):
But you were close.
Yeah, I was close.
I knew the math didn't work.
I'm like, okay, I'm out ofsecond mortgages and I'm looking
at my accounts receivable andI'm looking at next week's
payroll and I'm looking at allthe credit cards and lines of
credit and our work in progressand I'm like I just don't see a
way and I went to my main mentorand I talk about this guy a lot

(36:02):
.
His name's Mike Reynolds.
He's systems contractors out ofColorado and he was the
previous president and I pulledhim aside in San Diego where,
like everybody's, drinkingwhiskey and having fun, I'm like
, hey, mike, man, listen, I'mpretty sure I'm gonna.
I'm gonna go bankrupt and I'llnever forget.
He looked at me and he says son, if you don't think that you're
gonna go bankrupt every fouryears, you ain't doing shit

(36:24):
anyway.
He slaps me on the shoulder,walks by me and as he's walking
away, he goes I'll see you atthe bar.
And I'm standing there like Ithought that, like he was gonna
tell me something impactful andI had basically two things
happened to me in that moment.
Number one all of the guilt andshame and anger towards myself

(36:48):
went away.
And then number two is I'm apart of the club.
You know what I'm saying yeah,and I found out later on.
In that event, because it wassomething that was on my mind I
was asking a few people.
I found out that a lot of mymentors one of them went
bankrupt four times in the steelbusiness.
And when I say he is doing well, multimillionaire, and I guess

(37:13):
what I, the point I make is thatin that moment, when he told me
what he told me, I wasexpecting something else.
He gave me the exact oppositething and it just set me free in
a way that I can't really evenexplain.
It was the best tough love thatI've ever received in my life.
And it wasn't even my father,it was a guy that just he had
been there.
He understood what I was sayingto him.

(37:35):
But I just think somewhere heknew that was the right answer.
And it's saddle up cowboy, likeit's not the first time and
it's not the last time.
And I try to remember that inthe aspect of knowing that I'll
probably face that again somedayin some business, somewhere, on
some real estate property.
But I'll always have thatmoment in my back pocket that I

(37:59):
saw it differently and that'swhy I always say you can tell
the size of a man by the size ofhis problems, because we're all
going to have problems in life.
Some people's problem is theycan't pay their light bill.
My particular problem is that Iwas owed a million bucks and I
didn't see it coming fast enoughto save me, and so I was able
to really take that energy andgo further than I actually even

(38:25):
had planned to when I was makingmy goals at 24.
And today, man, I got guys fromCalifornia to New York working.
Right now we're all 50 statesin the Caribbean.
We hang still everywhere, andI'm not saying it's sunshine and
rainbows at all.
I have guys that they.
I had an Airbnb get burned downlast year.
Guy smoking a cigarette in thewrong state Thinks it's still

(38:48):
Louisiana, it's moist outside,it's not, it's not, it's dry.
Burn half of an Airbnb.
Things happen still right.
But it was the struggles ofthat particular business that
really helped me develop who Iam as a person.
I remember being like God.
Why did I pick this business?

(39:08):
I could have put this energy,this life energy and all this
ambition into anything else, andthat's how I felt, whether it
was true or not, and I wouldhave been substantially more
successful faster what I thinkit would have cost me is the
things that I got to developalong the way, not just around
skill sets of understandingconstruction accounting and how

(39:30):
to do a cost-based accounting,and all these different things
you have to learn, you need tolose sometimes.
Yeah, to really lose a lot.
It was a character thing wespeak about that.
You have to feel what that'slike to lose.

Speaker 3 (39:39):
So that you never get back there and fix those things
, and that's just what makes youbetter and in the moment when
we're, in those moments'reasking god why are you doing
this?

Speaker 2 (39:54):
why is this happening ?
And it's because he's trying toteach you that lesson to get
better, right, and so we allneed those losses to become
better.
And like you're praying andyou're like screaming at him,
I'm doing everything I can dolike why right?
And people ask me why I waitedso long to get on youtube.
I get asked that quite a bitand I used to not understand it.
I really didn't because Iwanted to.
Around 26, 27 that's what that'swhen I was watching like the

(40:16):
Brandon Carters and I started toget a grip on who Grant Cardone
was.
So I started studying realestate more and I'm like that's
a good place to be.
That's a place that I wouldreally enjoy if I could get to a
place where I could have thefulfillment of giving back and
teaching people it.
Obviously it comes with a lotof success.
It comes with certain socialstatuses that can really change

(40:37):
your life and as badly as Iwanted to, I knew that I would
not be able to do it until I hadbecome a liquid
multimillionaire, because Iwould have felt the hypocrisy in
it and it really hurt mebecause I was trying so hard to
get there and I knew I wasgiving my full effort and I
still couldn't achieve it ontime.

(40:57):
And now the way I understand itand I think this probably hit
me about two years ago, like alittle bit after I started was I
would not have done as well asI've done online if it had not
been for the fact that I waited.
Because what happened to me isthat I came into the space and I

(41:20):
started meeting theseindividuals in person that had
these big platforms and I juststarted the first time I went on
Fresh and Fit.
The first time I did Rolo and alot of these other people that
gave me these opportunities inthe beginning, which I'll
forever be grateful for camefrom the fact that they realized
that I'd built a real businessin the real world and I didn't

(41:40):
start online, and it gave methis respect from them that I
probably would have not havegotten otherwise, or at least
not in that way from them, thatI probably would have not have
gotten otherwise, or at leastnot in that way.
And that's when I reallystarted to understand that I did
do the right thing, even thoughit tortured me.
And so I am glad that I waited,because I feel like if I had

(42:02):
not waited, I would not havebeen able to speak from a place
of a man that had been scarred,that had gone through these
things.
And another reason I'm reallyglad that I'm weighted is
because I believe that a lot ofpeople, if they start the right
business model and that businessmodel clicks.
If I were to pick something like, let's say, smm, a marketing,

(42:25):
let's say and I would have notknocked it out of the park
because then I'd havereoccurring customers and all
these things I might have beenunder the impression that I was
a better businessman than I was.
And so, going through thoseexperiences, I learned that the
most dangerous thing is thething that you don't know about,
the thing that you can't see,like the competency that you

(42:45):
don't know that you need next.
And so now, after being hit byso many things in that business,
thinking that I was going tokill it and would run into these
punches that I would take, nowI still have it in the back of
my mind, no matter what I do,even today, that, hey, there is
something there that you mightnot be able to see.

(43:07):
Do not get too arrogant.
It's like this governor on me,cause I've gone through it.
Not that I don't want to keepascending, I do, but it gave me.
I guess it's like gettingpunched in the mouth.
We'll stop you from startingfights Kind of tight.
We talk.
Yeah, we talk.
We talk about there's a lot ofof tough guy talk on the

(43:31):
internet.
Right, bro, I've been in realfights.

Speaker 3 (43:32):
Like, even when you win, it's not fun.
No, and I think about it.

Speaker 2 (43:33):
There's nothing glorious about it?
Yeah, no, because you stillcarry, even when you win, you
carry the weight.
You hurt somebody badly.

Speaker 1 (43:39):
Whatever the action is, and your hand is still
busted.

Speaker 2 (43:41):
Yeah, and you're still busted off from it.

Speaker 3 (43:43):
Maybe getting in trouble or other right.

Speaker 2 (43:47):
But it takes these type of situations to build and
develop the character that youhave.
It's like I heard him say thatyou're into like fighting.
You want to find some humblepeople, Go to a jiu-jitsu or a
fight gym Big time, Everybodyknows.

Speaker 3 (44:00):
It's real Nobody's in there trying to puff up or
anything like that.

Speaker 2 (44:07):
That's how you get beat up.
Or my boy Eric would say youget greenlit.

Speaker 3 (44:09):
Yeah, yeah, you got to be humble.
When you go in there and youhave to, again like these, I
wouldn't call them failures, Iwould call them learning, like
learning curves.
Right, you need those things togrow forward and to push
yourself.
And again, like you get knockeddown, you got to get back up
and a lot of people will justquit.
But the guys who just keepgetting back up and you can't
stop them, they keep showing upat your office those are the

(44:31):
guys who push forward and that'swhat you have to do in life and
you have to make those mistakesto become the better man that
you are.
And you don't realize thosethings at the time.
You might think you're failing,but if you can just keep, that
will and no one can stop you andyou keep going, you'll get
there.

Speaker 2 (44:48):
I would argue that muscle to get up and go again
and again is probably, in myopinion, substantially more
important than talent.

Speaker 3 (44:59):
I agree, I agree, that beats talent all the time.
You know, it's like funny, likethe name is J-Rock, right, and
I got that from boxing and Rockyand all these things right.
And the thing about Rocky thatalways rang so true is in the
very first one Rocky's gettingbeat up.
It's in the final round, right,and he gets knocked down.
He's been knocked down alreadyten times and finally Apollo's

(45:22):
kind of he's got his hands upand Rocky's struggling to get up
and he finally makes his way upand he gives him the come on an
Apollo's face, like this guy,Like you just can't keep this
guy down, and it's hard to beatsomeone that you just can't stop
yeah and sometimes you have tomake life look at you like that
Right.

Speaker 2 (45:43):
Life's got to be like fuck again and I think that if
you can build that muscle,there's really nothing you can't
do especially superpower itreally truly is.
And one thing that I always tellpeople is that I think it's a
grave mistake to fail in abusiness or to fail at something

(46:05):
and then, instead of getting upand starting that business
again, to go to something else,because it's much like switching
, like you say.
You take the jab, you take thecross, slip the jab, dodge the
cross, catch the hook, you getknocked down.
But then if you go into anotherindustry now, you're fighting a
southpaw right.
You're going to take all thosebeginners licks again.
And so one thing, the one thingthat I did.

(46:28):
So number one, I didn't quit.
But the real thing is I stayedin the same.
I made a commitment to myselfthat I will stay in this
business until I succeed, andmaybe I could have picked a
better business, butretrospectively it didn't matter
, because I was able to see thatout to scale and obviously I've
done very well for myself doingit, and it's allowed me to buy

(46:50):
all the real estate I own, it'sallowed me to be able to travel
and do these podcasts now.
And all of that really comesfrom the base of I didn't quit
that business.
I didn't go do something else.
I got up again and again, nomatter how far down I was, and
that business was the one thatreally paid me and got me my, my
, my kickstart.

(47:11):
And so for anybody that's everout there thinking about the
blows that they're taking in abusiness, as long as the
business model can get you there, I believe, no matter how many
times you fail, get up and go dothat exact business again,
because you still don't have togo learn a completely different
industry.
You don't need a new book ofbusiness.
You don't need the new contacts, you don't need to know the

(47:33):
vendors, you don't need tounderstand the industry again,
and that will save you more timethan anything else.
You can become a millionairedoing almost anything.
Sticking to something longenough to really understand the
game, where you get to the pointwhere it almost becomes second
nature.
Running that business or doingthat thing is truly the thing

(47:53):
that I think is going to helpyou expedite how fast you can
get to where you want to go,even if you fail.

Speaker 1 (48:01):
I was working at the timelines.
You've gone through two housingcrashes in your time of owning
businesses.

Speaker 2 (48:07):
Yeah, I don't know if they're housing.
So 2008 would have been ahousing crash and we'll see
recessions.

Speaker 3 (48:14):
I wouldn't say we've gone through a housing crash a
second time since then okay, wegot some stuff in our future
here that, yeah, we do, we do,yeah, we do.

Speaker 2 (48:21):
But I'd argue that it will not be a housing crash,
not in the way that it was in2008.
2008 was sub-prime mortgagesokay, people were unqualified.
Sub-prob mortgages Okay, peoplewere unqualified to get these
mortgages.
They couldn't pay them.
We're actually in a reallyinteresting situation now
because of COVID.
So they dropped the interestrates very low.
So a lot of people refinancedtheir house.
So the debt that they have ontheir house is so good that

(48:46):
they're not really going to havean.
It's not their mortgage that'sgoing to hurt them.
It's the CPI things, the costof goods sold, it's the gas,
it's the car, it's all of theseother things.
Now, what's yes?
So they're sitting.
So I refinanced a few of my mysingle family homes at the time
when that happened to two, atthe time when that happened to
2% interest rates like 2.6%, andmany people did this, and what

(49:10):
that's doing is that's basicallymaking people do remodels in
their house or adding, if that'swhat they want to do.
But I don't find that we're in aposition that people are going
to go default on their mortgagesbecause of the mortgage itself,
which is the real reason for2008.
Right now, we're in thissituation where we're printing

(49:32):
all this money, inflation isgoing through the roof, people
that are having normal jobs thatused to be able to buy their
first home.
They're not able to.
So I think what's going on inthis situation is much less
going to be a housing crash, butmore of an inflationary issue
that is just going to reallyhurt people in regards to the

(49:53):
job that they have no longercovers the lifestyle that they
need to have a family, havetheir first home, get married,
do all the things that maybe wecould have done in our earlier
career.
I think that's the part that'sreally hurting people the most.
What that's going to look like,I'm not sure.
People keep saying the interestrates are going to drop, but I

(50:15):
don't see how, with inflationcontinuing to rise, the Fed
pulls the lever based off ofheating and cooling the market.
If the market continues to stayhot and continues to do this,
there's not a lot of room topull that lever down.
It's an election year, toughelection year I'm going to tell

(50:36):
you I think this year is goingto be one of the most impactful
years the world ever sees.
It's not just America, I think40% of countries are like
important elections arehappening this year, very much
so, and we're, in this veryinteresting on the verge of war
three, sending a bunch of moneyto Ukraine.
We're having these issues withsanctions, which changes things

(51:00):
around oil and our currency, andthen you have BRICS Right.

Speaker 3 (51:04):
For the first time, right, yeah, yeah, our currency
and then you have bricks.

Speaker 2 (51:07):
I don't think the first time, right, yeah, yeah.
And that's what kind of angersme about people that, like, have
ukraine flags on their houses.
First of all, not only are youa dickhead and ignorant, you're
ignorant.
And the reason is like we print60 billion dollars so it cannot
actually go to ukraine, but goto lockheed martin.
So all of the politicians thatown stocks in these companies

(51:27):
that ship off one of our largestGDPs as weapons, right, they
get richer, the middle classgets poorer.
The agenda, especially on theliberal side, says Ukraine, oh,
you mean, so all those young mencan die, so that small country
can get its ass absolutelyhanded to it by Russia, and
they'll make it sound likethey're not.
But let's face it, russia couldjust go in there and wipe them

(51:50):
at any moment, but all theiryoung men are getting wrecked,
yeah.
And then the women are leavingand getting out, and then you,
with your Ukraine flag on yourhouse, don't understand that
your job at Starbucks and themoney that you make at Starbucks
your $7 to $10 an hour,whatever that is now has a
substantially smaller spendingpower than it did before we

(52:14):
started printing money andsending it to Ukraine so boys
could die.

Speaker 3 (52:17):
And even when you like.
Why do you have a Ukraine flaghanging outside and not an
American flag?
A thousand percent, and that'sbecause there's been this whole
anti-American thing that hashappened when we grew up, like
in the 80s, right Like it wassuper American.
That's right, and you know why.

Speaker 2 (52:34):
We had a common enemy .
It was like Russia, the Rockystory.
America was together.
In a lot of ways it was a Rockystory.
A lot of ways it was, and nowChina, or whomever that wants to
see us fail, can just sit backand we can divide the races, we
can divide the genders and rotfrom the inside out, and you're
dividing the socioeconomicclasses as well, and that's

(52:54):
where the real pain is.
It's like the American dream totake college out of it, where
somebody can get up, go work ajob, be the man of the house,
support a family that he loves,take care of his children, be
the hero of his own home and bethe leader.
That's pretty well out thewindow as of right now, and so I

(53:16):
think that it's veryinteresting that we're in a time
where there are no Americanflags on the houses.
We are still the greatestsuperpower that ever was.
It is simply up to America tocome together and not rot from
the inside out.

Speaker 3 (53:32):
All of us need to stop this division, because it's
like there's so many thingsbeing thrown at us to divide us,
to take our eyes off what isreally happening.
And why is all this money goingout of our country and not
staying in our country to fixall these problems?
And I'm also a combat veteran.
You're cutting veteran benefitsfor illegal immigrants that are
coming into this country, whenthese guys are killing

(53:54):
themselves every 22 minutes.
Right, and we sent them to war,but that we didn't find any
weapons of mass destruction,right?
So we're in all these thingswhere, like, the money needs to
stay here and rebuild thiscountry now, and all these
things that we're seeing in thiselection year.
As we all know, this is areally important election.
We need people to just wake upa bit.
Stop stop putting the americanflag down.

(54:17):
This is the greatest country inthe world it still is remember
what it took for us to get hereand we're still an early country
, right.
So it's remember what it tookfor us to get here and remember
the freedoms and and appreciatewhat we do have here, because
you can go anywhere else andanybody can say like I'll move,
I'm gonna move out of the us, Idon't want to be here, like go
ahead, dude.
Yeah, go try it somewhere else.

(54:38):
It's see what you got there,see what kind of opportunities
you have there I think I'm agood spokesperson for that.

Speaker 1 (54:43):
Indeed, I came here and I know what it took for me
to get here.
It took I had to go throughloops to get my legal
immigration.
I didn't come here.
I was not once illegal overhere at any point in time.
I came here on certain visastravel visa first at 19 years
old I came here first week I wasin the United States.

(55:05):
I went to Santa Monica and I'dalready built up my moving
company.
I won at the time two of thethree Young Businessman of the
Year awards and I gave it upbecause I seen that this country
was that glass half full Now.
I didn't give up on my business.
I had the intention of openingup over here but I went into
another business.

Speaker 2 (55:22):
That's a different dream, though.

Speaker 1 (55:23):
But when I came over here I seen the glass half full
and I slept on that sofa for ayear and a half, chased the
dream had built up the life inwales that nobody believed in me
.
And then I was on this pegagain, believing in myself,
looking in the mirror everysingle day, having my days where
I was like, why am I doing this?
I know why I'm doing this.
Stick on it, stick on it,hitting the face, hitting in the

(55:43):
face.
Hit in the face, hit in theface.
Small little opportunity Homethen, or not.
Nothing big, but enough for meto keep me in the groove.
Money was depreciating fast andI had that call then from Joe
Weider's office basically sayingthat they were going to give me
it was like $1,800, $2,000contract.
Changed my life at the time.
But I know my life at the time.

(56:12):
But I know the, as I mentioned,the loopholes.
I was married and had two kidsand I just got my green card
status after 15 years andmillions of dollars in taxes.
When I see this incrediblecountry and I still think it's
the best country in the worldand I'm welsh, it's kept this
accent strong my my home when Icome from that was a new jersey,
think it's the best country inthe world, and I'm Welsh.
It's kept this accent strong myhome where I come from.
I thought that was a New Jerseyaccent.

Speaker 3 (56:29):
I'm learning new things every day about it.
I've got a brand, bro.

Speaker 2 (56:31):
I've got a brand.
Okay, I'm doubling down.

Speaker 1 (56:34):
I know my home, where I was born, but this is where I
live and I've been able tocreate, kept me in the game
because, had I not failed in myearlier part of my life?
Even this thing right, I canmention this.

(56:57):
The last time I was in a slingand in a cast.
I was 15 years old and I wasbeing.
I got the news that I was halfa centimeter away from having my
arm amputated during thatoperation.
So I sat there during thesummer holidays manifesting what
I wanted to do next when I gotout of this sling, and it was

(57:18):
crazy Back flips, walkinghandstands.
You've heard some of thesestories, as have you.
Every thought I was crazy, butwho fucking done it Me?
Because, as you, every thoughtI was crazy, but who fucking
done it me?
Because, as you mentioned, thisis such a powerful tool that
we're all blessed in this roomto have and thankfully, that has
carried me throughout my wholelife to get where I am right now
, as it has with you guys.

Speaker 2 (57:38):
All right how would you say that watching content or
taking courses or going toevents or reading books helped
you on your path?
Did it help motivate you tokeep you aligned to what you
wanted?

Speaker 1 (57:53):
So growing up I had horrible attention span in
lessons.
The area I come from again,they do the best.
The teachers actually some ofthe teachers were there from the
old cane days when I was there.
So these guys had tempers butunfortunately they couldn't use
the cane anymore.
Very strict Any kid who wasn'tpaying attention was sent to the

(58:15):
back of the class or the front.
That was me.
I was always looking out thewindow looking at what was going
on in the PE department outsidein the fields.
So I never got to truly havethat education until I left.
I was in college.
College changed the game for meagain.
The blueprint we talked aboutdidn't know it was anything else
outside of that and I realizedthat education and knowledge is

(58:37):
power.
I started surrounding myselfwith certain people and when I
got to the US, same thing again.
Now I've retired I'vesurrounded myself with different
people of substance, knowledge,gratitude, humility, all of
above People I want to emulateand again rub off on me in the
right ways.
So him and I are friends.
But it wasn't really again untilI came to the US that I started

(59:00):
being around these certainmentors that were speaking about
getting knowledge from X Y, zDidn't have that in Wales.
Nobody even told me aboutcertain mentors that talk was
speaking about getting knowledgefrom.
Xyz didn't have that in wales.
Nobody even told me aboutcertain books that you guys may
have read in school or college.
So I feel like I lost out on abig chapter of knowledge.
And even when I started myfirst business, just like you, I
threw myself into the mix.

(59:21):
I was like I'm gonna learn as Igo along.
I had skills that other peopleof 19 year olds at that age
didn't have, and that was alittle bit of charisma, a little
cheeky charm, a little bit ofhumor.
You're there and that was somemuscles too.

Speaker 3 (59:36):
I had a little muscle too.

Speaker 1 (59:37):
I'm not gonna lie, I did win the universe when I was
20, but it was the guy who whothey answered the door to was
also the guy who they answeredthe door to was also the guy
that physically moved theirproperty, and I think it was
something reassuring that, yes,I was the boss, but I was also
with my crew and I led from thefront.
But that knowledge I gained onsite, the textbook knowledge and

(59:59):
the mentorships I gained waylater on in life and that's
actually what I was asking youabout.

Speaker 2 (01:00:03):
I don't feel like I learned anything, particularly
in in school.
It was a hunger to understandhow to actually get what I was
trying to get done once I hadstarted the business or really,
I'd have to say that myeducation started.
It was all after school.
It was like I don't know how todo this.
I have to go find ways to learnfrom somebody that has done this

(01:00:24):
.
I told somebody on a podcastthe other day I easy have seven
figures in me buying coachingfrom people or books or events
or all of the.
I spent loads and loads ofmoney with E-Myth.
After I read E-Myth, I had apersonal E-Myth consultant for
two years, just gettingeverything in place.

(01:00:44):
That, to be quite fair, wasn'tin school for me to learn anyway
, and because I was the same way, I was labeled 504 in america.
That basically means you haveadd, and I don't even think that
I had add and not neither Idon't think you did either.
I don't think you had adetention problem.
I just don't think you wereinterested in the subject.
I fucking.

Speaker 3 (01:01:01):
That was exactly the same way.
Yeah, I had a tough time inschool and I actually felt
stupid.

Speaker 1 (01:01:06):
That's it.
I was called stupid.

Speaker 3 (01:01:07):
Yeah, I felt stupid, I would stay after class.
That was that dude who had todo all the extra work and it
made me feel like I'm just notas smart as the rest of these
kids, which gave me a little bitof a complex and as I got out
of school and realized that youhave to be curious and you have
to learn some of your own thingsbecause really you don't really
utilize any of this stuff youlearn, in public school and the

(01:01:30):
timing is not applicable to yourlife.

Speaker 2 (01:01:32):
No, so you're not interested in it at all, and
they're not preparing you tobalance your checkbook.

Speaker 3 (01:01:36):
They're not preparing you for any of the real things
that you're going to be tacklingin life as well, right?
So, yeah, I think that mentors,as you said, is so important,
right, like they can help youavoid that pitfall, right, that
we all might step in.
Right, and having those mentorsaround to give you those inside
pieces and keep you on theright path is so important.

(01:01:57):
I always tell young guys that,right Like you got to find
mentors.
And for me, I was very lucky inmy professional career in food
and beverage hospitalitynightlife.
I've had Jason Strauss, right,he's the top nightlife
impresario in the world, the TaoGroup's largest nightlife
company in the world.
He's been one of my bestfriends for a long time and I'm

(01:02:21):
lucky to have him in my life tolook at those contracts, right,
because there's so many littlethings where guys can get you in
a contract or different piecesthat he's helped me avoid some
of those mistakes that I wouldhave made and I've made a lot of
my own mistakes anyway andthere's times where he's like
you.
don't listen to me, rock,because there's times where I'm
like I hear you, but I'm goingto do it this way because this
is what I feel in my heart.
So I am still true to myself ina lot of ways and I'll take

(01:02:42):
risks that I feel are necessary,but there are a lot of things
those mentors can really saveyou from and really put you on
the path.
So it's definitely a thing thatI plan on mentoring some young
guys as I continue to grow andthat mentorship, though that is
a nice segue into something thatyou're doing right now with
school.

Speaker 2 (01:03:00):
Yeah, so we just started a new school group about
a month ago and we're takingthis group of people and helping
them create that vision thatthey want for their life, and
we're doing in a very systematicway.
I have this relationship withmyself.
I call the rocking chair test,where I was at an event I must

(01:03:21):
have been late 20s and they hadyou.
You could either write a eulogyabout what they would say about
you at your funeral, so you hadto close your eyes and imagine.
Close your eyes.
Imagine that everybody you loveand care for is in a room and
you're there in the casket.

Speaker 3 (01:03:36):
What will the?

Speaker 2 (01:03:37):
person writing your eulogy say about you, but then
you have to write it.
It's dark.

Speaker 1 (01:03:42):
It's a dark exercise.

Speaker 2 (01:03:43):
I'm actually going to put it in.
Install it's a dark exercise.
I'm actually gonna put it in,install it next week into the
group.
But then, once you have thatvision of let's call it the man
you want to become, from there Iuse the man that I want to
become as my north star.
So I chose to wrote to my mygrandfather, instead of write it
what they'd say about me.

(01:04:03):
But since then I've changed itto writing to the oldest version
of myself that can no longerlive my life.
I'm sitting in a rocking chair.
I can't go out and do thethings I used to do, and now I
work for him and I communicateto him.
So when I'm making a decisionor I'm scared, or there's a big
real estate property they'll sayit's bigger than one I've ever
bought and there's anything,anything that is stopping me or

(01:04:25):
slowing me down.
I literally have this ongoingconversation with the older
version of me and I keep selfievideos and I keep them all along
my path in my phone so I can goback and watch where I was over
the course of time.
But it helps me make decisionsand it helps me move forward

(01:04:48):
with a little less fear, becauseI'm retrospectively looking
back at myself now and it justallows me to put it all in
perspective in a way, and thenalso, I just want that old man
to be proud of me, and so thethings that we're doing in
school, that we're actuallygoing to in fact install next
week, is like creating what thatvision looks like and then

(01:05:09):
working back to what it's goingto take along the path, the
things that you have to do on adaily, weekly, monthly basis in
order to see that vision come tolife.
You were talking about vision.
I truly believe if you can seeit clear enough, you can make it
become a reality.
It will happen over time.
So we're doing that, and alongwith that, I'm actually coming

(01:05:32):
out with a real estate course.
It's a little bit differentthan what you would commonly get
in an online course, so notonly are we going to teach the
course all the different waysthat you can make money, let's
say, based off of where yourcareer is, the capital you have
fast money, medium money,long-term money but also where
those things make sense in thedebt cycle.

(01:05:53):
A lot of people got hurt in 2008because they were sitting on a
bunch of houses that could notget sold.
Even now, when I see peoplebuilding houses right now, I'm
like who's buying these housesat 7.5% interest rate?
What's on the other side ofthis construction schedule for
you?
Did you think about the debtcycle and where we are?
Like I'm asking these questionsand maybe they know something?
I don't.
But when I see people buildingand I just wonder who is the

(01:06:16):
buyer at the end, and so it'slike these types of things that
we're going to be very indepthlyteaching people in the real
estate course.
We're going to call it allies,something a guy named Chris Rood
is going to do.
But not only are we going to dothat, but for the students that
join and they run into a dealthat they either can't tackle
themselves or they can't fund,we're actually going to partner

(01:06:36):
with them on the deal.
So not only are you going tocome in and we're going to show
you how and then interactivelytalk to you about, let's say,
the underwriting process or whatyou're dealing with a buyer or
seller, or structuring a deal tomake it actually work.
Particularly in this type ofmarket, with the bank debt being
so high, you have to getcreative sometimes on the terms
or you go owner, finance, io,all these different things you

(01:06:57):
can do but if there's asituation where it makes sense
to partner with the student,we're going to take that step
and step in and help them getthe deal through, which I think
is something that is completelydifferent than what's been
offered thus far when it comesto just teaching a course.
Chris my partner on this he'sgot 19 trailer parks himself.

(01:07:20):
He's been in the business for along time and all of the
whether it's flipping,wholesaling, building,
developing big apartmentbuildings and big trailer parks
like the ones I own, raisingmoney, whatever that looks like
we're going to be there withthem in the trenches and even
doing deals.
So I'm looking forward not onlyto seeing people make money
that go through the course thatwe're building together, but

(01:07:42):
also hope to see them at theclosing table.
So I'm excited about it, man.
I really think it's going to bea fulfilling thing to do.

Speaker 3 (01:07:48):
It sounds amazing to think from this group of men and
women, right like you, seetheir growth process as you're
really building them at the sametime.
I think it's really specialyeah.

Speaker 2 (01:08:00):
I'm excited about it, man.
It's like I had a call with thepeople that are gonna help us
with the marketing and the salestoday and my main thing is like
I don't want any money that Idon't feel like didn't come from
us really helping somebody.
Like I want you to poke holes inevery part of the course.
I want you to poke holes inevery part of the program,

(01:08:22):
everything you like, because youknow how it is.
Man, you don't want to makemoney from something and not
feel like you actually gavesomebody that value.
And like people are out heresaying that maybe Baller Buster
shouldn't I actually supportBaller Busters in a way.
I know they're not online rightnow and maybe they're attacking
people I know and I like, andI'm not saying that I like that,
but what I am saying is that ina lot of ways, especially in

(01:08:44):
2024, I'm saying is that in alot of ways, especially in 2024,
you can take a course, be 20years old, regurgitate that
course and make a lot of money,and then you can turn around and
sell CEO university and you canalso shut the fuck up.

Speaker 3 (01:09:00):
You know what I'm saying.

Speaker 2 (01:09:00):
Like you, don't have hair on your ball, son, I know.

Speaker 3 (01:09:02):
Like.
You got all these young guyssnake oil salesmen.
What have you accomplished?

Speaker 1 (01:09:06):
Life coaches.
Who are you?
You teaching 20 year old lifecoaches?

Speaker 2 (01:09:09):
yeah, and you see it, and I think it's these scars
that you get, that when you dogo out to help somebody, it
that's the number one thing thatI can think about.
That's.
All I can think about right nowis like, how do we make it work
?
How does how is it trulyvaluable to them in a way that
will change their life?
Because I heard a guy say thisand he's so right about it.

(01:09:32):
His name's Keith Cuttingham.
He, yeah, keith Cuttingham doesa lot of stuff with Tony
Robbins.
Actually, nobody comes to seeKeith.
Right, I did, because the onlyTony Robbins events I've ever
been to had Keith Cutunningham.
Most people go to Tony's eventsso they can jump up and down
and shit and have a party.
It's like church camp.

(01:09:52):
No disrespect to Tony, completeG Love it.
Keith Cunningham is boring, buthe's so good.
And what he says about peoplewith courses he says you know
what hay is after the horse putsit in his mouth when it comes
out of his ass?
It's shit.
And that my friend is a coursethat, my friend, is a course
that was regurgitated by a 20year old that rented a

(01:10:14):
Lamborghini and is telling youhow to live your life.
I have no disrespect for thoseyoung guys that are hustling I
really do.
I think the ones I like themost, though, are the ones that
do interviews and give theirvalue.
Through talking to people thathave done it, I can respect and
appreciate those guys becausethey see the opportunity in the
industry, but they know they'venot built a business yet and so,

(01:10:39):
instead of putting a front upas if they did, they simply go
find value and bring it topeople and they monetize it that
way.
And I think that everygeneration has a new set of
problems that come with a newset of opportunities, and there
is a gold rush to social mediaand I understand that and I
understand that as a young man,you see this opportunity to grow

(01:10:59):
a platform and I understand whythey take it.
And if they take it the rightway and go about it the right
way, I think they'll be veryhappy with how they went about
it.
But I think there's some ofthem that could regret it in the
future if they end up taking alot of money and realize they
didn't help anybody.
I think that would be an issue,and I think anybody that's gone
through a real business wouldhave that as a number one alarm

(01:11:21):
going off in their head is tomake sure that this value is
real, and so I think that'swhat's most important to us
right now is making sure we wenail it in every way.

Speaker 1 (01:11:30):
And where can people find this information to join
your group.

Speaker 2 (01:11:34):
The best way to get in touch would be through
Instagram.
Justinwinwaller7 on Instagram.
Yeah, yeah.
For school yeah, for school.
And then also you could alwaysmessage us at JustinWinWallercom
.
Okay, we have people there aswell.

Speaker 1 (01:11:46):
And this is going live when.

Speaker 2 (01:11:48):
So the real estate course will be out in a couple
of weeks.
Okay, school has alreadystarted.
We've slowed down promotion onit just to make sure we have
everything in place.
We were doing a lot of membersurveys and things like that,
like really digging into thethings they want to see.
I learned I tried to do afitness app one time in my 20s,
just for a little blip for ayear, and one thing I learned

(01:12:08):
about product development is youcan always guess what the
feature is that people are goingto use, but you're way better
off just putting it in theirhands and finding out what it is
that they use, and so I'mtaking that approach to it.
So we opened it up.
Way more people joined than Ithought they would, and so we've
slowed down on the promotion alittle bit and we're like
building these things out forthem and we'll lay that out next
week.
Everything that we were talkingabout before, yeah changing

(01:12:30):
gears a little bit.

Speaker 1 (01:12:30):
Didn't you just get back from romania?
I was, yeah, I was in romaniahow was your trip to see the
tits?

Speaker 2 (01:12:35):
it was great, man.
It's always good.
It's always good.
It's always a good time, man.
I just show up.
I don't even tell them I'mcoming really oh, yeah, yeah
and's like there's no change.
Yeah, they don't care.
In fact, they tell me.
Don't even tell me, just come.
Yeah, tristan FaceTimed me.
Yeah, tristan FaceTimed meyesterday.
He was on a boat with a coupleof what you might call stunning

(01:12:58):
young women.
And he's like where are you at,cowboy?
And I'm like be right there,yeah, and I'm like be right
there.
Yeah, anytime I go across thepond man, I go see them, because
at that point I'm too close tonot go see them.
So I went and saw them.
We hung out, had some veryintense games of Uno, high
stakes, uno Street rules, and Iflew back and I dropped off in

(01:13:19):
Miami for about a week.

Speaker 1 (01:13:23):
And then I've been here doing podcasts ever since.
Yeah, because you're in Vegasdoing a podcast tour right now.
Yes, yeah.

Speaker 2 (01:13:26):
I've done six or seven in the last few days.
Wow, yeah.

Speaker 1 (01:13:30):
This is my last one that I'm calling a quick.
This is the last one.
This is the last one.
Yeah, yeah, we're trying tokeep it chill.

Speaker 2 (01:13:34):
Yeah mostly it's because text is.
Flex is a horrible textmessenger, hey mate.

Speaker 3 (01:13:43):
He'll always get back , though At some point he'll
always come back.
No, he's gold, he's gold, he'salways coming back.
My man I'll give you an airpunch.

Speaker 1 (01:13:50):
You got to give a shit.
I am notorious for looking at atext at the wrong time.
Whether I'm on a Zoom call orGoogle Meet, I look at the text
with full intention of gettingback.
I've learned, though.
I've learned to unread the textCan you do that to a text now.

Speaker 2 (01:14:04):
Yes, you can unread the text I learned.

Speaker 3 (01:14:09):
You'll definitely get an apology from him as you get
the text back as well.
Oh bro, I'm so sorry.

Speaker 2 (01:14:14):
You know it's funny, I don't even sweat it.

Speaker 1 (01:14:16):
I don't either, Bro.
People sweat too many smallthings, man.
I think it's the respect thing,right and morals, integrity.
It's all in this room.
It's all in this room, nomatter where we are at right now
.
I've never forgot the pleaseand thank yous and the apologies
when it's needed.
And I think a lot of people,when they get to a certain
status, they lose that.

(01:14:37):
It's because the novelty ofthem being them don't have to
say sorry or make the not theexcuse.
Again, if I missed a text, Ishould say fucking sorry, I've
just seen this or I missedwhatever else.
I feel like it's in my dna tosay that right.
So I feel like sometimes I dosweat the small stuff a little
bit too much, because I thinkthe small stuff, that's what

(01:14:57):
matters is that's what matters.

Speaker 2 (01:15:00):
That's what matters and that's when we talk about.
Every generation has a new setof opportunities, a new set of
problems.
We're at this place where youcan almost touch anybody in the
world.
It may be just one personinstead of six, but this
generation didn't have anadvantage that I believe that we
had, which is a lot more ofnetworking and interaction and
building trust in person.

Speaker 3 (01:15:21):
Human, yeah, human interaction.
Everybody's so online.
Now we had to go out.
We couldn't just find a girl onInstagram and DM her.

Speaker 1 (01:15:29):
We had to go out.

Speaker 2 (01:15:31):
I tell people all the time I said you think you got
it rough.
I had to get off the school bus, drop my backpack in the house
and find the nearest trampolineto kiss these hoes in the
backyard.

Speaker 3 (01:15:42):
You don't know shit.
I'm like I'm walking around themall with a notepad in my
pocket getting phone numbers.
You know what I mean Exactly.

Speaker 1 (01:15:49):
I'm in a nightclub talking to chicks and people
think I'm fucking hammered.

Speaker 2 (01:15:52):
Yeah, this guy's fucking too drunk yeah.

Speaker 1 (01:15:55):
Welcome to my American experience.

Speaker 2 (01:15:57):
Right.

Speaker 1 (01:15:58):
My British one's a little bit better.
But yeah, wheelchairs was acompletely different game for me
when I came to the UnitedStates.
The accent did help.

Speaker 3 (01:16:05):
It does help right.

Speaker 1 (01:16:06):
But in nightclubs not so much, because they couldn't
hear you Fucking, can you?
I'm in the year and they'reasking me what's your name?
I'm like Flax, what's your name?
What, brett, don't talk tochicks inside nightclubs, but
nonetheless, in wrapping up thisepisode One minute or one hour
and 20 minutes, cool, cool wespoke a little bit about

(01:16:28):
everything.
Obviously, we spoke about yourupbringing, we spoke about
businesses.
Is there anything that youwanted to ask?
I've got a couple more thingsand then we can wrap it up, are
you okay?

Speaker 3 (01:16:37):
I've been enjoying the chat man I want to check out
the course, too.
It's really interesting and Ilove what you're doing there.
You're improving people's lives.
You're changing people's livesin a positive way, and I respect
that.
You're taking what you learnedand all your again.
You're mentoring this younggeneration in these classes and,
as well as giving them a firststep in opening that door for

(01:16:59):
them Just like we were talkingabout with this other guy, this
gentleman at the constructionsite in a different way and
actually in a more constructiveway to get them to that next
step, it's like an evolutionarymentorship, right?

Speaker 2 (01:17:11):
yeah I'm really excited about it, yeah, so hey,
have you seen the pin the?

Speaker 3 (01:17:16):
tie.
Oh yes, indeed, indeed, stitchlife that's right.

Speaker 1 (01:17:20):
I'm gonna point that out real quick.
Yeah, we gotta point, didn'teven know folks, I didn't know
guys, I didn't know, you didn'tknow at all.
I saw this tie pin.
I'm like I'm buying that yeah,I'm probably gonna go back and
get.

Speaker 2 (01:17:27):
I didn't know you didn't know at all.
I saw this tie pin.
I'm like I'm buying that.
Yeah, I'm probably gonna goback and get.

Speaker 3 (01:17:32):
I'm gonna send you a few.
I'm gonna send you some stuff.

Speaker 1 (01:17:34):
Yeah, I need some, so I like to match my watches and
my cuff links to to a tie pinwell, the details on a suit is
what makes the man right thoselittle pieces on a suit it is,
it's always the smallest thingswe're gonna talk about that
growing up with holes in yourpants and kicking rocks and
trying to make ends meet whenyou did get that first suit.

(01:17:54):
Just talk about the mentalchange, because we've spoken
about it, but I want the fans tolisten to that suit, as this is
your world.

Speaker 2 (01:18:04):
For me it's almost like when Superman puts on his
cape yeah, everybody has.
Whatever the outfit is is.
It doesn't have to be a suit,but I think there's something
psychological about putting asuit on and going into that mode
that you go into and andwhatever that is for you.
It could be a hoodie orwhatever workout gear like

(01:18:27):
whatever that thing is.
I think you create an identitynext to it and it doesn't have
to be about how flashy you are.
Obviously you want to do yourbest, but for me it's very
internal with putting that suiton and then going it's, it's
this identity thing.
Now getting my first one.

(01:18:47):
It was great experience, but Iwas so new to it when I got my
first custom suit that I wasstill learning what's the piping
, what's this?
And then putting it alltogether.
But then when you see it cometogether and then you start to
pair that with an action in someway, like podcasts, going to a
real estate closing, having acertain kind of Zoom meeting,

(01:19:09):
and you're put together in thiscertain way that represents
where you're trying to go andwhat you're trying to be.
You're building that identity.
I think that's the powerfulpart of it.
I always say there's a man in ablue suit and there is a man in
a blue suit.
It's the man that makes thesuit scream 100%.
Not the suit 100%.

Speaker 3 (01:19:27):
The man makes the suit and man, that makes the
suit scream 100, not the suit100, the man makes the suit.
And there is a thing about itthat when you have that suit
that fits you just right,there's a confidence about it
when you walk into a room.
And I know for me too, when Iwas a kid, my dad, like he, was
always wearing suits and I waslike, okay, businessmen, real
businessmen wear suits.
Yeah, and as I got older and Iwas able to get into the

(01:19:47):
business and be a part of thosemoments right, be a part of the
moment for that young mangetting his first suit going
after life, like it's part of anevolution as a man, it is.
And then there's also the timeswhen my buddies are getting
married or there's something, aspecial occasion of this kind of
, and we're in there, we'rehaving a glass of scotch and
we're going through this wholemanly type process that I just

(01:20:10):
love it's special.

Speaker 2 (01:20:12):
It's a really good thing.

Speaker 3 (01:20:13):
It's cool to see the 4X there.

Speaker 2 (01:20:15):
Yeah, yeah, yeah, I'm glad I'm repping it actually.
Yeah, it was Bros from thestart.
What?
Yeah, yeah.

Speaker 1 (01:20:21):
And he had no clue.

Speaker 2 (01:20:22):
No, I truly didn't.
I really truly didn't.
I thought at first he did alittle something wrong.
He didn't set me off.

Speaker 1 (01:20:27):
no, I would probably lie, but in this case I am not
lying.

Speaker 2 (01:20:30):
Yeah, I have no idea.

Speaker 3 (01:20:32):
Yeah, it's awesome.

Speaker 1 (01:20:40):
But I will say this the flip when you put when you
go back to Louisiana, you're onjob site, you're in the jeans,
you're in the suit and there's adifferent person on the job
site, but there's not adifferent person in how you
interact or anything like that,because I've seen a video of him
.
We were just probably justtalking, maybe on Instagram

(01:21:01):
talking maybe training and stufflike that, whatever a couple of
traded messages but there was apost that he'd done where you
paid your dad's house and thathit me hard because I knew a
little bit of the backstory thenand I was like, wow, one thing
and.
And what an impacting thing for,what an impacting moment for
you and your dad going throughwhat you both did when you were

(01:21:21):
young yeah, I would say one ofthe best days of my life.

Speaker 2 (01:21:25):
What I love so much about being able to do that is
that, no matter what happens tome ever, I could lose it all
tomorrow.
I still have that, no matterwhat, because the money's gone,
how's pay for it's done right.
So I'll always have that in myheart, that I got that done, and
I think a lot of young menwould like to do something like
that.
And for me he tells me thankyou.

(01:21:49):
All I can think about is that Igot to do it.
How lucky I feel to have beenable to go to the bank, stroke
that check he didn't know aboutit and to hand him that title
and watch that weight come offof him.
Dude, I don't think I can evenput into words like what it

(01:22:09):
would.
It mean that was my day.
I would say even maybe morethan it was his day.
You know I'm saying but justbecause of what it did for me in
knowing that in some way, likeyou, didn't complete life that
day, but that's definitelysomething that I'll put in my
hat and I'll have in the rockingchair.
Yeah, so, and I'm grateful, Iam grateful for that moment,

(01:22:31):
maybe even more than heunderstands.
Yeah, yeah.

Speaker 1 (01:22:35):
And no, as a dad yourself.

Speaker 2 (01:22:37):
Yep.

Speaker 1 (01:22:38):
And I can say firsthand incredible, dad, I've
got to to see it firsthand andmeet your significant other as
well.
Yeah, beautiful family met.
And that is another side that alot of people from general
glance don't get to see.
About you two Again, there'smany layers to the onion with
you.
I truly believe that and if youwere just to base you on face

(01:23:01):
value, probably the biggestconnection would be you and the
tits that may draw people in asmaybe first glance, but then
when you start pouring into youand you tits that may draw
people in as maybe first glance,but then when you start pouring
into and you start seeing yourcontent, there's so many
different things that you'reinvolved with.
Yes, you're scaling businesses,but then you put all aside and
you and I have had personalconversations like bro, I just

(01:23:23):
can't wait to go back home andsee the kids yeah I've heard
that coming out your mouth manytimes.
Yeah, I love that.

Speaker 2 (01:23:29):
Yeah, it's not something.
I talk about a whole lot.

Speaker 1 (01:23:31):
I'm mostly known for my playboy ways Of course, and
this is why I'm bringing it upmy man.

Speaker 2 (01:23:37):
Yeah, and it probably wouldn't get brought up if we
weren't so tight.
And then you didn't knowcertain things about me.
And we live in this world wherepeople think it's one thing or
the other.
They're setting their ways andhow they go about it.
I don't lie in my life, thereare no lies.
So, yeah, you might see me herein Miami doing all this, but

(01:23:58):
they don't know the backgroundand just how much time, like I
almost can guarantee you, I seemy kids more than the average
guy, because if you do the mathon it, think about how often I'm
there and then I'm there allday and they come and go.
They might see their kids 30minutes or their kids are in bed
before they get home from work.

Speaker 3 (01:24:15):
man, I know being a father is so important too I was
in a such like for me I havealways you know, like flex when
we became friends and I wasaround him and his family like
made me love him even morebecause of being that good dad.
Like being that man for yourfamily is so important.
And I know so many guys thatthey've been successful in their

(01:24:38):
business and they've made money, but they hate their marriage.
Their wives are miserable, thekids never see them and you've
figured out one part of yourlife, man.
But you really need to figurethis out too if you really truly
want to be happy, like ifyou're not around your kids and
they're not getting what theyneed from you.
What are you really doing as aman to pass on your life

(01:25:00):
experience?
Like that is an important part,and I think, as a man and I'm
still no kids yet, I've stillgot just dogs, but one day, I've
got that dog in him.

Speaker 2 (01:25:10):
That's what he's got.

Speaker 3 (01:25:11):
He definitely does.
One day I look forward togiving that in all the
experience to this little human,and I love when I'm around Flex
and his family because it'sinspiring.
I appreciate it Because.

Speaker 2 (01:25:23):
I want to be the kind of dad you are.

Speaker 1 (01:25:24):
I appreciate it.

Speaker 2 (01:25:24):
I always say this Great one dad you are, I
appreciate.
I always say this I don'tcreate one ever want to be the
person to tell somebody what areal man is.
I think that's oh.
Every time I hear that I findit to be quite arrogant.
Who the fuck am I to tell youwhat a real man is for you?
But I will say this the man Iwant to be is a man that can
hold a baby and slit a throat inthe same day.

Speaker 3 (01:25:45):
I 100 agree.
Yeah, yeah right, because youneed to be formidable.
Yeah, right, you need to havethat.
And you also need to be intouch with that side of yourself
, call it your feminine part orwhatever.
Like you need to be in touchwith your feelings and it's okay
like we've as men.

Speaker 2 (01:26:01):
Sometimes we get into this mode, we just everything's
tough, but you have to be ableto be loving yeah, I believe
that one part of masculinitythat is missed online is that
masculinity, even in itsstrength, can be gentle.
Yes, because there is a certainair of confidence and in
knowing your capabilities thatcan allow you to be gentle with

(01:26:24):
people, because it's yourstrength that is secure enough
to let it happen, and you alsoknow that, if they take
advantage of it, that you couldtake action.
And I think that is somethingthat gets to be used when it
comes to being a father,particularly with little girls
yes, conversations my guncollection grew fast every time

(01:26:45):
I've also got.

Speaker 1 (01:26:46):
I already told them.

Speaker 3 (01:26:47):
I was like when the age comes we're gonna be like
bad boys.
Opening the door for the fourthschool.
Den of thrones, den of thievesthat scene in den of thieves
when the 50 cent calls the guyback into the garage and they're
like no, I need all you gottasee that yeah so like the kid
shows up at the house and he'soh, he's, come with me for a
minute, he goes, he takes him tothe garage and there's five
dudes that just came straightout of prison.

(01:27:09):
And he's my entire life.
I've been the man in control ofmy daughter's life and it looks
like today I have to hand thatcontrol to you.
Oh, it's a great scene.
Understand if that control andthere's a problem, we're going
to come get you right.
I might be saying some of thewords wrong, but like it's a
very powerful scene, I love that.

Speaker 1 (01:27:28):
And he basically said that you will weep, or your
grandmother will weep whileyou're in the wheelchair,
something like that?

Speaker 3 (01:27:34):
Yeah, yeah, yeah, he definitely gave him like a
little threat and he was likeokay, sir, I will be delivering
your daughter back.

Speaker 1 (01:27:43):
bare-knuckle fighters and a couple of Polynesian guys
, marbury boys, that's crazyGreat guys great scene and
something that's in my head thatI want to recreate for real.

Speaker 2 (01:27:51):
I'm with you, I'll be there.
So I'm living that moment.

Speaker 1 (01:27:54):
She's only eight right now.
I think we've got anotherdouble time on that.
But, justin, pleasure to haveyou.
Is there anything that you wantto wrap up and say to the fans
and viewers of?
Thanks?

Speaker 2 (01:28:03):
for having me guys.
I really appreciate it.
I wouldn't have missed this.
I've been excited to come seethe Dragon.
It's layer right.

Speaker 1 (01:28:09):
Yeah.

Speaker 2 (01:28:10):
Yeah, for a while now , and no other than that.
Follow me on Instagram.
We have jwallerdailycom so youcan get the daily newsletters.
I'm constantly sharing storiesand things that I learned along
my path that I hope areimpactful.
It's completely free.

Speaker 3 (01:28:29):
And and yeah, we're just going to keep growing.

Speaker 1 (01:28:30):
Yeah, my man anything else part in.

Speaker 3 (01:28:30):
No, it's been a great conversation and uh appreciate
everything that yeah, we've beentalking about.

Speaker 1 (01:28:33):
It's awesome thank you tell us any parting words.
You don't even have a mic, doyou?
We stole the mic becausenormally we've got three mics
running today.
But tell us not many chimes inyour there.
But tell us thank you for yourparting words.
I appreciate you in the backthere, my Justin.
We will have that trainingsession at some point, but I
will allow you to get a littlebit bigger than me now in this

(01:28:53):
process, until I get back intothe gym.

Speaker 3 (01:28:57):
I've been trying to get bigger than him.
In the process he's done a goodjob too, this fucker.

Speaker 1 (01:29:00):
This fucker's been at it.
I think that's been amotivation for him.
Now I've been injured, he'slike, okay, I'm going to really
take this up a notch.

Speaker 3 (01:29:06):
He's going to catch you Several notches actually, I
really want to impress him,though, too, because we had some
time off.
I mean, man, we were going hard.

Speaker 1 (01:29:13):
Yeah.

Speaker 3 (01:29:14):
And we were going really hard and with his injury,
I'm like I can't let this stopme from getting to my goal.
I'm like I'm going to take aphoto.
I'll shirt it off, because Ilike putting pressure on myself
to hit goals and deadlines,especially even with my physical
right, like I always givemyself a goal.
I'm not just doing this.
I'm like all right, that's thedate I'm going to be shredded

(01:29:36):
and I'm going to have to take aphoto.
I have to hit that date.

Speaker 1 (01:29:39):
So we got a date coming up that I have to hit and
I'm working forward to havingmany more great memories made
with you, maybe the fam and alsoon stage and many other
opportunities maybe in business,who knows right but I feel like
we've got some really greatmutual friends that all want to

(01:30:03):
see us do that next level, putus in also in positions where it
truly tests us, pulls the bestversion out of ourselves, puts
us in vulnerable situations, aswe spoke about earlier.
We've all leveled up.
I've seen you level up.
I got the chance, before weshoot off earlier, to see you on
stage from that very first timeof us in that mastermind and

(01:30:24):
just see it into fruition onstage, talking about a very
similar story and nonethelessbeing vulnerable that you never,
as mentioned also would havespoke about in the past.
But it just goes to show howyou're continuing to evolve
personally as well as inbusiness and many other feathers

(01:30:45):
to the hat.
But again, from the standpointof me and you being friends, the
evolution has been clear.
Man.
That that stage, deliveranceand confidence and that story
you told me it was fantastic andI'm looking forward to seeing
you on much more stages, talkingin many more arenas, as you
just did in limitless.
Shout out to keaton also onthat.

Speaker 2 (01:31:06):
Yeah for sure, we're just getting started.
My, my friend just gettingstarted.

Speaker 1 (01:31:09):
My man K rock, justin Waller flex Lewis, we are out.

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Athlete to Entrepreneur | Justin Waller | Straight Outta The Lair Podcast

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Athlete to Entrepreneur | Justin Waller | Straight Outta The Lair Podcast