Josh Hatcher and Kelsey Boudin of Grand River Agency talk about the mindsets in nonprofits that keep them from growing and reaching more donors. Presented by Grand River Agency - http://grandriver.agency Welcome to StratComm.Live: THE podcast for Small Business and Nonprofit Marketing We’re here to help YOUR organization tell your story to the people that need to hear it.
Nonprofits, it's time to embrace the digital age! Why? Well, the online world offers an incredible opportunity to spread your message far and wide. Most people are hanging out on the internet and social media these days, so it's the perfect place to connect with potential donors, volunteers, and supporters globally. Your online presence can boost fundraising, create awareness, and build a strong community of like-minded folks.
But here's the thing – many nonprofits are still snoozing on their digital game. Some think it's too expensive or complicated, while others just don't see the big picture. That's a missed opportunity.
To make the most of your digital presence, you need to know your audience. Figure out who your potential donors and supporters are, and tailor your messages to them. Do some research and use analytics to see what works and what doesn't. It's all about engaging with the right people and keeping things fresh and relevant.
So, bottom line, nonprofits, don't underestimate the power of going digital. It's a game-changer that can help you reach new heights and make a real impact.
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