Strategic Storytelling
Step into the dynamic world of Strategic Storytelling, a podcast where one charismatic host and one stoic host seamlessly (we will let you decide who’s who) blend the realms of marketing and storytelling. Each episode is a conversation that unravels the secrets behind successful campaigns, exploring the alchemy that transforms a brand into a compelling narrative. With a perfect balance of industry insights, witty banter, and expert interviews, Brian and Jesse demystify the strategies behind impactful storytelling, offering listeners a roadmap to elevate their marketing game. Whether you're a seasoned marketer or a curious novice, Strategic Storytelling is your go-to destination for unraveling the magic behind crafting unforgettable brand stories.
Episodes
Listen in as Jesse and Brian dive into the world of Strategic Storytelling! They share a heartwarming story of how they turned a tricky client meeting into a win-win, providing more value for the same cost and turning the client into a happy camper.
Ever wondered about the shift from targeting broad audiences to individual users in marketing? Jesse and Brian break it all down, and let’s just say, it’s a game-changer. They ...
In today's episode of Pathfinder, Jesse and Brian dive into the vibrant world of marketing strategies with a special focus on tried-and-true email marketing compared to the shifting sands of social media platforms. Discover why owning your email list might be your marketing safety net as they dissect the potential upheavals in social media landscapes, like the uncertain future of TikTok.
Join the discussion on the val...
In this episode of Strategic Storytelling, Jesse and Brian discuss the intricacies of social media platforms and how to effectively use them for marketing purposes. They emphasize the importance of understanding the unique characteristics and audience of each platform, as well as the need to tailor content accordingly.
The hosts delve into the differences between platforms such as Facebook, Instagram, LinkedIn, Twitter, P...
In the latest session of "Strategic Storytelling," Brian and Jesse dive into the whirlwind world of strategic storytelling where every post, reel, and tweet counts. They're unpacking how the game of marketing has transformed with the dawn of social media platforms like Facebook, giving every business, big and small, a chance to have their voice heard. Listen in as they break down why videos are the reigning king of c...
Oh, the wonders of social media! Back in the day, businesses just needed a shiny logo and a catchy jingle, but now, it's all about that genuine connection. In this delightful episode of Pathfinder, our charming hosts Jesse and Brian are diving headfirst into the world of "Strategic Storytelling" and they're bringing you along for the ride!
Get ready for a friendly chat about the evolution of branding, f...
In this episode, we dive into the question: "Why aren't people listening to us?" And the insights we uncover might just change the game for your business.
Join us as we explore the challenges businesses face in capturing and retaining their audience's attention in today's noisy world. From understanding the impact of digital age advertising to the strategies businesses can utilize to keep their audience enga...
Get ready to navigate the world of strategic storytelling with our latest Pathfinder episode, where your guides, Jesse and Brian, are back to help you master the art of targeted advertising. Is your advertising hitting the mark or missing the target? Dive into the importance of knowing your audience – whether you’re a small, private school or a giant like McDonald's. Understand why an Italian restaurant markets differently fro...
Jesse and Brian are back at it, this time guiding you through the nitty-gritty of strategic storytelling. They're honing in on why a good yarn can grab your audience's attention and how thought-out planning makes all the difference.
They chat about why not every social channel fits all businesses and the pitfalls of storytelling without a strategy. It's clear that feedback from friends and family just scratc...
Tune in with Jesse and Brian as they unravel Pathfinder and strategic storytelling. From the early brainstorming days to their intentional focus on organic growth and heartfelt business connections, Pathfinder has navigated the twists and turns of entrepreneurship with grace and determination.
Listen in to their candid conversations, where all decisions are weighed with care and community investment is the compass guiding ...
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