Ep 197 Turning Travel Content into Client Conversions (4/4)

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In this final installment of our content creation series, I'm showing you how to build a strategic sales funnel that turns your travel content into actual bookings. 

You've gotta be intentional with what you create – mixing top, middle, and bottom funnel content to nurture your audience from fresh eyes to loyal clients. 

Remember, marketing isn't linear, which is why infusing your unique personality and sharing both educational tips and personal stories builds the trust that becomes your fast pass to sales. 

Always include a call to action (seriously, don't waste your time creating content without one!) and find the conversion method that works for your style, whether that's discovery calls, inquiry forms, or monthly webinars. 

The whole point of creating content is to support yourself, your family, and your community – so don't be shy about structuring your funnel to actually make money! 

Questions this episode answers:

• What is a sales funnel for travel advisors? 
• How do I create content for different stages of my travel marketing funnel? 
• What types of content build trust with potential travel clients? 
• How can travel advisors convert content followers into booking clients? 
• What calls to action work best for travel content marketing? 
• How do I balance educational content with sales content for my travel business? 
• What is top of funnel content for travel advisors? 
• How can I nurture my travel audience through middle of funnel content?
• How important are testimonials in a travel advisor's content strategy? 

Enjoy (and take action)!

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