All Episodes

May 2, 2025 39 mins

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us at Summer Camp at Sea: https://summercampatsea.com

Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/


B-Roll and UGC--does that sound like a new language to you??

So many of you have heard me throw these terms around, but I wanted to get really practical about what they are and how you can use them to create amazing social media content. 

I'll walk you through exactly what equipment you need, how to capture those perfect 5-10 second clips, and my favorite editing tools. 

With these simple strategies, you'll be creating authentic content that builds trust with your audience and showcases your travel expertise way better than those free stock sites ever could.


Questions this episode answers:

  • What is b-roll in travel content marketing?
  • How do travel agents create effective user-generated content?
  • What equipment do travel advisors need to create professional-looking videos?
  • How long should travel b-roll clips be for social media?
  • What editing apps work best for travel agency social media content?
  • How can travel agents use voice-overs with b-roll footage?
  • What scenes should travel advisors capture for effective b-roll?
  • What panning techniques work best for travel video content?

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.