Ep 207 How I'm Changing My Social Media Strategy

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Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work.

So it's experiment time!

After doing a bit of "studying", I realized I was playing it way too safe with generic content that nobody saves or shares - so I'm switching a few things.

I've decided on a 60-day marketing runway to help with the so-called 'trust recession' that social media is experiencing.

While I had been using my IG account as a pseudo billboard, I'm ready to start spilling my expertise in cruise marketing and this newfound direction has my brain exploding with ideas. 

Buckle up because I'm sharing all my thoughts on social media in 2025.

Questions this episode answers:

• Why isn't my travel advisor social media converting to sales? 
• What type of social media content gets shares and saves? 
• How do I stop being generic on social media as a travel advisor?
• Why should travel advisors focus on one niche instead of everything? 
• What makes social media content personal, practical, and punchy? 
• What social media mistakes are travel advisors making? 
• What Instagram content performs best for travel businesses? 
• What's the algorithm travel advisors should really focus on? 
• Why isn't consistent posting enough for travel business growth? 

Enjoy (and take action)!

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