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Welcome to the fourth and final episode of this year's Summer Selling Series!
I'm sitting down with cruise expert Korrine Johnson of Travel Biz Boss to break down exactly how travel advisors can build a profitable cruise-focused business without burning out.
We're talking real numbers - like how selling just one cruise per week can net you $30K+ annually, and why specializing in cruises is actually the secret to scaling faster than trying to be a generalist.
Korrine shares her journey from fighting the "I don't just book cruises" mentality to embracing cruises as the easiest, most profitable segment of her business, plus her best sales tips for upselling clients from balconies to suites.
You'll discover why that three-night Bahamas cruise booking could be the start of an 18-year client relationship, and get the inside scoop on automating onboard bookings for passive income.
Plus, stick around for a major announcement at the end of the episode that you won't want to miss!
Visit Korrine's Website: https://www.travelbizboss.com/
Connect with Korrine on Social: https://www.instagram.com/travelbizboss/, https://www.facebook.com/travelbizboss/, https://www.linkedin.com/in/korrinejohnson/
Questions this episode answers:
- What commission rates can travel advisors earn on cruise bookings?
- What's included in a custom cruise experience that clients pay fees for?
- Which cruise lines are best for families vs adults-only travelers?
- What's the difference between mass market, premium, and luxury cruise lines?
- How do you match clients to the right cruise line for their needs?
- How do you build authority as a cruise specialist travel advisor?
- What training should new cruise-focused travel advisors complete first?
- How do you sell cruises without having been on one yourself?
- What questions should you ask cruise line BDMs at trade shows?
- What's the best way to transition from selling everything to cruise specialization?
Enjoy (and take action)!
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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
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Direct EMAIL:
rita@steeryourmarketing.com
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