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November 21, 2025 56 mins

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If you're spending all day in your inbox and still going to bed wondering if you missed something important, this one's for you. 

I'm sitting down with Mary Beth Lynn from Assistants that Work, who went from working 60-80 hour weeks (and nearly losing her marriage) to running her travel business in just 20 hours a week.

Email management was a HUGE part of that transformation. 

We're breaking down exactly how to stop letting suppliers and clients control your day, why that second email address isn't the solution you think it is, and the simple folder method that will actually get you to inbox zero. 

Plus, we're talking about why chasing those top agent trips might not be the definition of success you really want.


Connect with Mary Beth on LinkedIn: https://www.instagram.com/marybethlynn


Questions this episode answers:

  • How can travel advisors achieve inbox zero and maintain it daily?
  • What is the difference between delegating and abdicating tasks to a virtual assistant?
  • Why do travel advisors feel like they're drowning in emails every day? 
  • Should I create a separate email address for suppliers and clients? 
  • What is the review instead of do method for managing a travel business?
  • How many hours can I save per week by implementing better email management systems? 
  • What email folders should travel advisors use to organize their inbox?
  • Should I use the starring method to keep track of important emails? 
  • How do I stop feeling pressured to respond to emails within 15 minutes?
  • What is the plus sign email hack and should new travel agents use it? 
  • Why doesn't unsubscribing from supplier emails actually work long term? 
  • How can I use email filters to automatically organize incoming messages?
  • Should travel advisors turn off email notifications on their phone and computer? 
  • What is context shifting and how does it affect travel agent productivity? 
  • Do I really need to check supplier emails to find current specials and promotions? 
  • How can I stop working 60-80 hour weeks in my travel agency? 
  • What workflow systems do I need before hiring a virtual assistant? 
  • How do I set client expectations for email response times?


Enjoy (and take action)!

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