Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our most popular episodes, originally aired on September 20, 2022.
In this episode, Sasha examines the common marketing mistakes that many business owners make and provides actionable advice on how to avoid them. Tune in to learn how to streamline your marketing strategy, save time, and convert potential clients into paying customers.
Highlights:
- [02:21] - The importance of focusing on self-care as a business owner
- [03:05] - Mistake 1: Trying to be everything for everybody
- [04:53] - Mistake 2: Lacking a strong online presence beyond social media
- [07:36] - Mistake 3: Focusing too much on yourself rather than your clients
- [09:34] - Mistake 4: Spending too much time on the wrong tasks
- [13:31] - Mistake 5: Trying to be on every social media platform
- [17:11] - Recap and actionable steps to avoid these mistakes
Actionable Tips:
- Niche Down: Focus on one or two specialized services to better serve your target audience.
- Build an Online Presence: Have a website or landing page to direct potential clients and gather their information.
- Client-Centric Content: Tailor your messaging to address your clients' needs and problems.
- Effective Time Management: Prioritize marketing activities that offer the highest ROI, such as networking and client engagement.
- Social Media Strategy: Choose one or two platforms where your target audience is most active and dedicate your efforts there.
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