Season 2 | Session 24 | Jeff Kong

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You can follow Jeff and book a FST session by contacting below:

Insta: @tri_covery

Website: www.tri-covery.com

Email: [e-mail]

Phone: [phone]

Location: 24900 Joseph Drive Novi, Michigan

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In this episode of the Stretch2Go podcast, host Ian Ray interviews Jeff Kong, the owner of Tri-Covery, a massage and flexibility business. Jeff shares his journey from studying physical therapy to discovering Fascial Stretch Therapy (FST) and how it transformed his practice and business. He discusses the importance of FST in enhancing athletic performance, the role of education and certification in the field, and the power of word-of-mouth marketing in building a successful recovery business. Throughout the conversation, Jeff highlights real-life success stories of clients who have experienced significant improvements through FST, emphasizing the importance of creating memorable moments for clients to foster loyalty and referrals. In this conversation, Jeff Kong discusses the evolution of his business, TriKovery, and the importance of purpose in pursuing stretch therapy. He emphasizes the significance of investing in people, finding the right practitioners, and engaging with the community through events. Jeff shares insights on scaling a business, the challenges of maintaining quality, and his long-term goals of mentoring therapists to enhance the quality of therapy in his area.

Takeaways

Jeff Kong's journey into massage therapy began with a fascination for the field.

Fascial Stretch Therapy (FST) significantly improved Jeff's practice and client outcomes.

FST can change a runner's stride in just 20 minutes.

Tri-Covery focuses on three modalities: massage, flexibility, and exercise for recovery.

Education and certification are crucial for therapists to provide effective treatment.

Social media is a modern platform for clients to share their success stories.

FST was designed with athletes in mind, particularly in the NFL.

The focus should be on the clients' experiences rather than self-promotion. Social media can be daunting but is essential for business.

Recommendations from friends are more valuable than self-promotion.

Having a clear purpose is crucial for success in therapy.

Networking with quality professionals is invaluable.

Investing in your team leads to business growth.

Community engagement through events helps in business visibility.

Finding the right practitioners is a significant challenge.

Mentorship is key to developing quality therapists.

Quality over quantity is essential for long-term success.

Balancing work and personal life is crucial for sustainability.

Chapters

00:00 Introduction to Tri-Covery and Jeff's Journey

05:58 The Role of FST in Athletic Performance

12:00 The Importance of Education and Certification

18:00 The Power of Word of Mouth in Business

23:28 Navigating Social Media and Business Recommendations

30:25 Investing in People: The Key to Growth

35:51 Long-Term Goals: Focusing on Quality Over Quantity