Season 2 | Session 25 | Michael Ortiz Jr.

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You can follow Michael and book a FST session by contacting below:

Insta: @massagecustoms2.0

@michaelortizjr

Website: www.massagecustoms.com

www.michaelortizjr.com

Email: [e-mail]

Phone:

Location: Dallas, TX, USA, online

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Summary

In this episode of the Stretch2Go podcast, host Ian Ray interviews Michael Ortiz Jr., a level four FST practitioner and owner of Massage Customs. Michael shares his journey into massage therapy, the discovery of FST, and how it has transformed his practice and client outcomes. He discusses the diverse demographics of his clients, the importance of effectively explaining FST to them, and shares inspiring success stories. Michael emphasizes the balance between FST and traditional massage techniques, the confidence gained from FST training, and the structured approach of the training courses he has taken. In this conversation, Michael Ortiz shares his insights on learning styles, the journey of starting a massage therapy business, and the importance of financial responsibility. He discusses the significance of effective communication in client interactions and how it can lead to better results in service-based industries. Michael emphasizes the role of coaching in personal and professional growth, and how sales skills can enhance service delivery. The discussion highlights the need for practitioners to understand client expectations and the value of creating a peaceful work environment.

Takeaways

Michael Ortiz became a massage therapist on his wife's suggestion.

FST was introduced to Michael through a therapist's success story.

He experienced significant pain relief after his first FST session.

Michael emphasizes the importance of managing client expectations during FST sessions.

He has a diverse clientele, including fighters and active individuals.

FST is often misunderstood, requiring clear explanations to clients.

Success stories highlight the effectiveness of FST in pain relief.

Michael believes FST training enhances therapist confidence and client results.

Chapters

00:00 Introduction to Michael Ortiz and His Journey

03:04 Discovering FST and Its Impact

05:57 Understanding the Demographics of Clients

08:57 Explaining FST to Clients

12:04 Client Success Stories and Transformations

15:02 The Balance of FST and Massage Techniques

18:01 The Importance of FST Training for Therapists

21:00 The Structure and Benefits of FST Training

25:24 Understanding Learning Styles

27:44 The Journey to Starting a Business

28:17 From Employee to Entrepreneur

30:05 Financial Responsibility and Growth

32:30 Finding Peace in Business

35:51 The Importance of Coaching

36:25 The Client Whisperer System

41:30 Improving Communication for Better Results

44:26 Sales as a Form of Communication

47:18 Applying Sales Skills to Service-Based Work