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September 29, 2025 29 mins

To save towards your Bendy Bar purchase, use promo code: "IR" by visiting https://bendyfit.com/

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In this episode of the Stretch2Go podcast, Ian Ray interviews Lou Alba, the founder of Bendy Fit and creator of the Bendy Bar. Lou shares the story behind the invention of the Bendy Bar, its unique design, and how it stands out in the fitness market. He discusses the challenges faced during development, the target audience for the product, and his aspirations for future growth and expansion. The conversation highlights the importance of mobility, flexibility, and strength training, especially for the aging population, and how the Bendy Bar can be a versatile tool for home workouts.



Takeaways


The Bendy Bar was created to improve mobility and comfort during workouts.

Lou's brother invented the Bendy Bar to help their mother stretch and exercise.

The Bendy Bar is patented in 18 different countries.

The product took over three years to develop and manufacture.

The Bendy Bar is designed to be comfortable and effective for all users.

It provides resistance training and stretching in one device.

The target audience includes older adults and those with limited access to gyms.

Lou emphasizes the importance of user feedback in product development.

Future plans include expanding the product line and reaching a global market.

The Bendy Bar aims to be a household name in fitness equipment.



Titles


Revolutionizing Fitness with the Bendy Bar

The Journey of the Bendy Bar: From Idea to Market



Sound bites


"It's a really good device."

"It helps keep you in shape."

"It's just a matter of time."



Chapters


00:00 The Birth of the Bendy Bar

05:29 Market Positioning and Unique Selling Points

11:18 Challenges in Development and Launch

16:57 Engagement and Community Building


You can follow BendyBar by contacting below:


Insta: @thebendybar

Website: www.bendyfit.com

Email: info@bendyfit.com

Phone:

Location: Bethpage, NY, USA



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Use the link below to get started on your journey to becoming an FST Practitioner:

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***Mention "Ian Ray" as your referral source

***Use the promo code: LEVELUP


For USA Residents, use this link and promo code:

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PROMO CODE: IANRAY

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Bendy Bar, mobility, flexibility, strength training, fitness innovation, resistance training, physical therapy, home workouts, aging population, exercise equipment




#stretch2gopodcast #stretch2go #fascia #stretchtowincanada #stretchtowininstitute #fascialstretchtherapist #health #fitness #wellness #holistichealth #frederickstretchtherapy #FST #podcast #podcasting #stretchpodcast #story


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