Search is changing faster than the mobile shift ever did, and most businesses have not caught up yet.
In this episode of Strictly From Nowhere, we dig into Answer Engine Optimization, the emerging practice of getting your business recommended by AI tools like ChatGPT and Gemini. We share what we learned building our own AEO measurement tool, why it behaves nothing like traditional SEO, and what it means when an answer engine becomes a trusted advisor that people simply believe.
We get into the technical foundations every business should put in place, why removing content can be smart in AEO even though it is sacrilege in SEO, and why retail and commoditized products face the toughest road of all. We also talk through what happens when SEO and AEO start pulling in opposite directions, and why the website as we know it may not be the final destination much longer.
This is an honest, unpolished look at a craft that is still being invented in real time.
What we cover:
Why AEO is a new game and not just an extension of SEO
The technical basics: llms.txt, full site markdown, and page level markdown
How answer engines make human like recommendations
Why removing content can actually help your AEO
Balancing SEO performance against AEO goals
Why retail and commoditized products are the hardest category
The Jeopardy method for auditing how LLMs see your brand
Why answer engines act as a trusted advisor people rarely question
We are also looking for design partners for the AEO tool we are building. If this topic has your head spinning and you want to get ahead of it, reach out to us at causeofakind.com.
https://www.causeofakind.com/blog/is-your-website-optimized-for-LLMs
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FOLLOW JUSTIN ABRAMS | @cuzzinjustin
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CAUSE OF A KIND | @causeofakind
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We Build Products, Because We Want Them To Exist
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Brought to you by Cause of a Kind
A boutique software development and startup studio from Long Island, New York
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