Grow and Sell on IG — Without Posting Daily with Shannon McKinstrie

Trying to “keep up” on Instagram can feel exhausting. But what if you didn’t need to post daily to grow? What if there were a way to turn your content into real connections and real sales, without being chained to your phone?

I’m joined by Shannon McKinstrie, founder of Boutique Social and co-host of the Good Content podcast. Shannon is a social media strategist who helps small business owners build strong, profitable content funnels that start with Instagram.

We talk about:

• The myth of daily posting (and what works instead)
• Why “just post more” is not a real strategy
• How Shannon uses Instagram Stories to build trust and sell
• The reason you’re stuck creating from scratch every week, and how to fix it
• What Shannon’s content system looks like behind the scenes

This episode is packed with strategy, validation, and so many mic-drop moments. You’re going to feel so seen and deeply supported.

What You’ll Learn in This Episode:

[00:00] Why the old rules of Instagram don’t work anymore
 [04:18] Shannon’s story of burnout—and what had to change
 [09:42] The myth of “posting every day” for growth
 [13:37] What content Shannon focuses on instead
 [19:50] Why Instagram Stories are still your best sales tool
 [27:12] What makes a funnel work
 [36:05] Shannon’s tips for getting on camera without the cringe
 [41:14] One mindset shift that will change how you create content

Key Takeaways:

• You don’t need to post daily to grow. You need clarity and consistency
• Instagram Stories are where trust is built and sales are made.
• A real funnel starts with content, but it doesn’t end there.
• You’re not “behind.” You just need a better system.
• Your content should work for you, not wear you out.

Resources & Links:

• Connect with Shannon on Instagram
• Join Shannon’s Reels Lab
• Sign up for ManyChat here and get 100% off your first month of Pro.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

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