How She Grew from 2,500 to 40K Followers in 7 Months: An Etsy Biz Owner Success Story

I’m joined by one of my Hot Reels students, Asli Wade, a wildly creative Etsy shop owner who took her Instagram from 2,500 followers to over 40,000 in just seven months—all through organic content.

We’re diving into the truth behind what it takes to grow on Instagram in a way that actually feels aligned. From her remix strategy that brought in 19,000 new followers to the trial reels that helped her test her messaging without fear, Asli is sharing it all.

If you’re in that early stage of showing up but not yet seeing results, this episode is going to inspire you to keep going.

What You’ll Learn in This Episode:
 [00:00] How Asli’s Creative Business Turned into a Viral Success
 [01:18] The Custom Gift That Took Off on Etsy (and Instagram)
 [04:42] Why Asli Joined Hot Reels and What She Was Struggling With
 [06:57] The First 90 Days: How Posting 3 Reels a Week Changed Everything
 [10:51] Why Consistency Beats Perfection Every Time
 [13:15] How Asli Grew 1,500% in 7 Months (and Why It Took 5 Months to See Results)
 [17:20] The Remix That Brought in 19 Million Views and 19,000 Followers
 [18:39] How Trial Reels Work (and How to Use Them Strategically)
 [22:45] How to Use Trial Reels to Test Hooks That Actually Resonate
 [25:08] Why Community, Coaching, and Safe Spaces Accelerate Growth

Key Takeaways:

1. You don’t need to go viral overnight—slow, steady consistency builds the foundation for explosive growth later.
2. Posting 3 reels per week for 90 days is one of the simplest (and most effective) ways to gain confidence and traction.
3. Trial reels let you test your messaging safely and strategically, so you know what works before showing your full audience.
4. Optimizing your Instagram bio and messaging is the secret to turning views into followers and customers.
5. Asking better questions is a superpower inside any coaching program—don’t be afraid to speak up and get what you need.

Resources & Links:

JOIN NOW – The doors to HOT REELS: The 12-Month IG Content Lab are now OPEN! Spots are limited. 

FOLLOW Asli and Boutique Butterlu on Instagram

SHOP for Heartfelt Personalized Gifts handcrafted by Asli Wade HERE

 

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

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