How to Go Viral on Instagram Reels: Setting the Foundation for Success (part 1)

Welcome to part one of my Viral Videos for Business series! Over the past two weeks, I’ve had three different videos blow up. Each with a unique strategy. One reel alone has nearly 8 million views and has brought in over 7,000 new followers (!!!). If you’re ready to reverse-engineer viral content for your brand, this episode is your starting point.

What You’ll Learn in This Episode:
[00:00] Welcome to the Viral Videos for Business Series!
[03:20] What Does "Going Viral" Actually Mean? (Hint: It’s relative!)
[06:12] Virality vs. Reach – Why You Should Focus on "Viral for Me"
[08:53] The Upsides of Virality: Followers, Visibility & Sales Growth
[09:49] The Dark Side of Going Viral: Haters, Trolls & Burnout
[13:07] The #1 Mistake People Make When Trying to Go Viral
[15:58] How to Create Viral-Worthy Content Without Burning Out

Key Takeaways:

• Viral videos can bring huge visibility—but only if your content is aligned with your niche.
• Virality is relative. Your goal should be “viral for me,” not chasing million-view videos.
• Avoid the biggest mistake: Make virality the goal instead of content that converts.
• The best-performing content is strategic, not random. The viral moments will come when you focus on the right things.

Resources & Links:

Hot Reels Waitlist – DM me “HOT” on Instagram or sign up here
Private Coaching – DM me “APPLY” on Instagram for a free strategy call
DM Automation Guide – DM me “LEADS” on Instagram to grab my free guide
 Metricool for Instagram Analytics 

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Next week: I’m breaking down my 8 million-view viral video and exactly why it worked so you can apply the same strategies to your brand. Don’t miss it!

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