If you’re posting Reels without seeing growth, you’re not alone. Reels are still the #1 driver of reach on Instagram, but most business owners are missing a few key steps that make the difference between content that falls flat and content that attracts clients.
I’m walking you through the three non-negotiable steps to creating Instagram Reels that grow your business. You’ll also hear how the newest Instagram updates—Trial Reels, reposts, and deeper analytics—impact your strategy in 2025.
If you want to stop wasting time on content that doesn’t convert and start creating scroll-stopping Reels that bring the right people into your world, this episode is for you.
What You’ll Learn:
[02:12] Why Reels are still the #1 driver of visibility in 2025
[04:01] Step 1: Clarity and focus—why niching down is the foundation of growth
[06:45] Step 2: The 3 E’s of high-value content (educate, entertain, engage)
[10:20] Step 3: The mindset shift that makes Reels easier and more effective
[13:32] How Trial Reels work—and how not to get penalized by the limits
[15:08] New analytics that show exactly when people drop off and engage
[16:40] Why reposts are on the rise and how to leverage them for visibility
[19:27] Behind the scenes of Hot Reels—how members are applying this system
Key Takeaways:
- Clarity wins on Instagram. If your niche and message aren’t clear, your content won’t connect.
- The three E’s (educate, entertain, engage) make your Reels binge-worthy and shareable.
- Reels are still the most powerful visibility tool on IG, but they only work when tied to your business goals.
- Trial Reels, reposts, and analytics give you more tools than ever—if you use them strategically.
- Growth doesn’t come from being “viral” or funny—it comes from content that connects with your dream clients.
Hot Reels is OPEN
Enrollment is officially OPEN for Hot Reels, my 12-month Instagram content lab. This is your chance to:
- Get my personal coaching and feedback on your content
- Learn the proven Reels system behind hundreds of client wins
- Stop guessing and finally grow your business with Instagram
Doors only open a couple of times a year. Once they close, they’re closed.
If you have questions about the Hot Reels program or want to connect, email me at support@elizabethmarberry.com.
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.