Today I’m calling out the single biggest mistake that’s keeping your Instagram stuck: treating your account like a glossy portfolio instead of starting real conversations. I know this mistake well because I made it, too.
Once I shifted my content to speak in the language of my dream client, everything changed, my reels popped off, my audience grew fast, and my content finally converted into leads and sales.
What You’ll Learn:
[05:11] The #1 mistake that keeps your feed looking pretty but keeps engagement low
[07:08] How to flip your mindset: speak in their language, not yours
[08:03] Real example of a viral reel built around your ideal client’s emotional reality
[09:59] Why good content is always rooted in empathy (and how to do it)
[10:28] The messaging bridge: connecting their struggles to your solution
[11:56] The simple equation: relatable content → more shares → more visibility → more sales
[12:24] Why content that meets people where they are beats promotional graphics every time
[13:22] How real Hot Reels students used this shift to explode their following & revenue
[14:12] How to join the Hot Reels waitlist (and why you want to get in early)
Key Takeaways:
- Instagram isn’t a portfolio, it’s a conversation. If your content only shows past work or Canva promos, you’re missing the chance to connect.
- Speak in your ideal client’s voice. When your content mirrors their struggles, they feel seen and they’ll stick around.
- Relatable, empathetic content gets shared. Shares boost visibility, which leads to followers and sales.
- Good messaging is the bridge between what your audience wants and what you offer. Build that bridge clearly.
- You don’t need perfection, you need connection.
Links + Resources Mentioned:
Join the Hot Reels waitlist for early access & bonuses: DM HOT or visit ElizabethMarberry.com/hot
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
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