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June 26, 2022 21 min

You’ve probably heard this over and over in your career. “If you hear an objection, immediately overcome it and move towards making the sale.” That’s a very one-sided approach to a moment that could get awkward quickly. 

Objections are challenges raised by prospects. They put pressure on you, and they can bring your conversation to a halt, or help it grow. The traditional sales mindset will have you defending yourself, chasing them, and lowering your pricing. It’s not a fun game. The new sales mindset is about objections being a way to get to the truth of your prospects situation without all of the other “stuff”. 

In this episode of Stump The Guru Podcast, I'll be talking about Taking Out The Pressure: Overcome vs. Diffusing Objections.  I've made it my life’s mission to give you the clarity that you are missing in your sales process, through decades of working with thousands of business owners all over the world, refining Trust-Based Selling into a true art form. 

This podcast is live, unedited, unrehearsed and with guests from all over the world, from all different industries …. Listen in as I offer coaching, whilst my guests try to stump me with their challenging sales situations. 

Get access to  Aris Free Masterclass at: 
and if you'd like to be a guest on the Stump The Guru show, go to: and let us know!

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