January 20, 2025 • 32 mins
She helps some pretty amazing outdoor adventure folks find their best marketing game.
She trips and treks just like the rest of us, including running into miles long mud flats, bushwhacking and multiple carries.
Join us for a wonderful chat with Emily Gillespie!
https://www.instagram.com/emilywhoexplores/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_04 (00:00):
Hello and good day, eh?
Welcome to the Super GoodCamping Podcast.
My name is Pamela.
SPEAKER_00 (00:04):
I'm Tim.
SPEAKER_04 (00:04):
And we are from supergoodcamping.com.
We're here because we're on amission to inspire other people
to get outside and enjoy campingadventures such as we have as a
family.
Today's guest is a backcountrycamper, outdoor adventure,
freelance content creator andmarketer.
She travels, blogs, and workswith some pretty cool people.
Please welcome Emily Gillespiefrom Emily Who Explores.
(00:25):
Yay! Welcome! Thank you.
That was such a wonderful intro.
That's all Tim's work.
SPEAKER_00 (00:29):
It was.
It's short.
So, so part of our conversation,uh, what was, I have some bio
stuff, some intro stuff.
If you're interested, it's like,no, I like doing the intro
because it makes me learn stuffabout you.
And then your intro is like thislong.
Just shut up, Tim.
Just, just take the stuff nexttime.
So, so, so many things I want toknow about what's Backcountry is
(00:56):
my favorite sort of deal.
You do multiple types of travel,but what's your backcountry jam?
Like, what are you into doing?
SPEAKER_01 (01:05):
So I, once upon a time, like...
I love being outdoors.
And I think that as I'm growingolder, I'm just appreciating
being outside regardless if it'slike for a hike or a canoe trip.
But my boyfriend Alex got meinto back country camping and
canoe tripping.
And now we joke that I think Ilike it more than he does.
(01:28):
And I'm the one who gets moreexcited than he does.
So I'm really fortunate thatIt's a hobby that we get to do
together.
And we do a lot of our trippingin the Tamagny region.
His family has a cottage there.
So we can literally like launchoff the dock for a lot of our
trips, which is super nice.
So that's, yeah, that's inbackcountry camping what I would
(01:51):
do.
SPEAKER_04 (01:51):
Yeah, and you've got a cottage to come back to at the
end of the day.
Yeah.
That's nice.
SPEAKER_00 (01:56):
That's
SPEAKER_04 (01:56):
sweet.
How can we work
SPEAKER_00 (01:57):
that?
649.
SPEAKER_04 (01:59):
Yeah.
SPEAKER_00 (02:01):
Let's win the lottery, babe.
That's, that's also my, I can'tretire until that
SPEAKER_04 (02:05):
happens.
UNKNOWN (02:07):
Yep.
Well, cool.
SPEAKER_00 (02:08):
Yay to boyfriend.
Way to go.
SPEAKER_01 (02:11):
Yes.
Thank you, Alex.
SPEAKER_00 (02:13):
Exactly.
Right.
What other sort of, like, I knowyou do, again, so many things.
How do I, how do I try tosection them out?
I was reading some of your blogposts.
You do, you do multiple types oftravel.
So back country in a canoe, you,I've seen you do hiking stuff.
Do you, do you travel aroundoutside of Ontario to do any of
(02:34):
those things?
And then, and then I know you dolike sort of Caribbean style, go
hang out on the islands for awhile.
Cause that's a terrible thing todo.
SPEAKER_01 (02:45):
Yeah.
So yeah, in terms of like backcountry, like I said, it's a lot
of canoe tripping.
I attempted, I like an overnightin, on the La Cloche beach.
in Killarney and the Laclochemountains.
That was difficult andcompletely different.
You really want your bag to belight, but it's hard to make it
light.
So canoeing, obviously I like abit better just because you can
(03:07):
just portage and it's just forthe most part, short, sweet, get
to that.
Right.
I also started doing a lot oflike front country camping.
I'm was really curious aboutlike the different Ontario parks
and like different areas inCrown land.
When I'm by myself or doingsomething solo, that's just
something that's more in mycomfort zone.
Yeah.
And then on top of that, like Imentioned, Alex's family has a
(03:30):
cottage in Tamagmi, which we'resuper fortunate that they have.
And then my great grandparentsbought property on Manitoulin
Island.
So we have a camp.
Not a cottage, but it's acottage essentially.
So we get to travel aroundOntario a lot in different
variations of being outside.
And then in the last few years,we've put a really big emphasis
(03:53):
on doing a lot of internationaltravel as well.
To places like?
We recently went to Spain,Portugal.
I did a guided trip with OriginTravels to Egypt.
I went to France.
And we're going to Guatemala ina week or two weeks.
Cool.
Yeah.
And do you speak Spanish?
I'm just curious.
(04:14):
I can try.
I'm very bad at like pronouncingthings, but if I like need to
communicate, I think I can atleast get like some words
across.
SPEAKER_04 (04:22):
I've been trying for over a year to learn Spanish.
It's slow going.
Yeah.
SPEAKER_00 (04:28):
I have it down pat.
Dos cerveza, por
SPEAKER_03 (04:31):
favor.
SPEAKER_00 (04:34):
Buenas noches.
That's the entirety of my seathat I know that one too.
SPEAKER_01 (04:41):
I think that's all you need to really know.
So it's
SPEAKER_00 (04:44):
okay.
I did Columbia once for a coupleof weeks and that seemed to get
me through.
So I think at the time I knewwhat lobster and shrimp was
because that was important aswell.
SPEAKER_04 (04:56):
Priorities.
SPEAKER_00 (04:57):
Yep.
Okay.
So there's your camping things.
One of the other things you do,that's the thing, it's like this
massive list.
Okay, I'm going to back up alittle bit.
What got you, so you do, youwork with people to help them.
SPEAKER_01 (05:16):
With their content marketing.
SPEAKER_00 (05:19):
Okay, so yeah, it feels like it's more than that.
Just looking at what you havebeen doing.
How did you go from here tothere?
How did you get into that anddecide that?
just into the whole marketingconcept and then decide that
that was a niche that you wantedto work into.
SPEAKER_01 (05:39):
Yeah, for sure.
So I went to school formarketing and advertising at
Georgian College back in 2012.
And, you know, at the time, likedigital marketing was just
starting to go.
Like, I'm pretty sure that thosewere the days of Instagram when
we like took pictures of ourfood.
and it was just a little squareyou know that like a caption
(06:00):
with so many hashtags so I wentto school and then you know I
got my first big girl job Iworked in sales did all that and
then I decided in 2016 that Ireally wanted to make a gift box
business and so I because that'swhen all those like fun gift box
subscriptions were starting likethat sort of thing I mean like I
(06:22):
was in my early 20s.
So it was like a trendy thing.
But I wanted to focus on localproducts.
And so I'm originally fromSudbury, Ontario.
and it was called Sudbury in aBox.
And so I curated gift boxes thatcontained all local products
from Sudbury area.
And it was a lot of fun meetingthese small businesses who had
(06:42):
these incredible businesses,these products that I was able
to make these really pretty giftboxes.
I did that for a few years, andthen I got really tired of
physically building the giftboxes.
And I really loved the marketingaspect of it.
So with my school background,starting to like dive into a
little bit of likeentrepreneurship.
(07:02):
I just decided that, you know,at this point, like I could be a
marketing coordinator ormarketing provider or something
for small businesses.
I had done my own education onutilizing Shopify and building
those certain websites fore-commerce.
understanding how social mediawas progressing and how to
utilize it for your businesses.
(07:23):
So I did that for quite a fewyears of just a side hustle and
it was my travel fund.
So anything I made from it, I'mlike, cool.
That's what I get to splurge onmy vacation time.
And then during COVID, I wasunfortunately laid off from my
full-time job for close to twoyears.
on and off, but it gave me a lotof free time and I didn't know
(07:45):
what to do with it because I wasworking full-time and part-time.
My part time, I essentially juststarted taking on more freelance
clients.
I was volunteering a lot of mytime during COVID to help a lot
of small businesses, I guess,revamp or help increase their
online presence for those likethose early COVID days when
(08:05):
everything was like shut downand you had to pick up stuff and
do all those things.
Yeah.
So I did that for a few years,kind of waited to see like what
was happening in the world.
And then eventually it got to apoint that I was making what I
was making at my full time job.
And I was like, do I take theplunge?
Do I just go into this full-timeand I said why not and so I'm
like worst case I can get a joblike it's not like I'm going on
(08:28):
vacation for the next howevermany years right so yeah so I
took the plunge and now it'sbeen two years full-time and
I've essentially pivoted into myhobbies and interests which is
outdoors traveling experiencesAnd it's just been so much fun
and meeting like-minded people.
SPEAKER_00 (08:47):
Yeah.
Like-minded people's the bigthing, certainly for me.
It's the best.
SPEAKER_01 (08:54):
It
SPEAKER_00 (08:55):
is.
How does, so, yeah, I'm tryingto think of what the drawback
is, what it would, that would bealways making that sort of life
change is a difficult thing todo, but to if i suppose if you
can look beyond the immediate uhplunge and go but i then i can
(09:16):
spend lots of time doing thethings i love to do like
spending spending time you knowbeing smelly in a tent and far
away from people and stuff rightso that that's that's pretty
cool so for the record we'vewe've had a couple of people on
the couple of folks on thepodcast that uh that love you,
that you've done amazing thingsfor them.
(09:38):
Tori, a very recent episode.
She's ecstatic.
And the folks from the HamiltonAdventure Expo, who we're hoping
to see very soon.
So that's got to be...
Do you get...
thrilled feedback and and doesthat make like it's like you go
okay i made the right choice i'mdoing the thing that i should be
(10:01):
doing
SPEAKER_01 (10:01):
honestly i wish it was more consistent for myself
like i feel like we're alwaysour like own worst enemies and
critics of what we do right sothere's definitely like anything
else good and bad days but myClients and who I get to work
with are really amazing and I amnot saying that lately like I
really I love working with ToriI love working with the Hamilton
(10:24):
Expo team, you know, and a lotof my clients, so they.
That's what still drives me todo what I want to do because I
still get to do something.
So it makes up for those crappydays or those bad days.
SPEAKER_00 (10:39):
Out of curiosity, do you do sort of like, I don't
know what the right term is,different levels, different
packages for people like a lightversion.
I'll help you make yourInstagram be awesome or I'll do
the whole deal and set up yourshopping for your merch and all
that sort of jazz.
How does that all play out?
(11:00):
Yeah.
SPEAKER_01 (11:01):
Yeah, for sure.
So over time, this is definitelysomething that like, I think
changes on a regular basis.
And I've just come to conclusionthat I don't really have like,
certain set packages.
It's just more of like myexpertise, what I can bring
value to these potentialcustomers or my current clients
to making sure that likewhatever they're paying for,
they're getting valued from,right?
(11:22):
So I always do like a claritycall, like consultation call to
make sure that it's a good fit,not only for me, but more for
them.
And typically I would break itup in like smaller projects or
we can look at like a retainerbasis depending on like the
deliverables and tasks andprojects that you want to work
(11:44):
on.
So for example, I've beenrecently doing, I've been
calling them my 90 minutestrategy calls.
It's like, it's for me, but thenit's for them, but then it's for
me sort of thing where, youknow, it's a low budget, low
entry, like 90 minute call.
You get a Google sheets doc withlike a lot of questions and
prompts for us to prepare.
(12:04):
So then when we come to thecall, like, I want you to walk
away with at least one tangibleitem where you're like, okay,
thank you.
This is what I needed to get tothe next step or this is what my
obstacle was.
And a lot of that is aroundcontent creation, content
planning, like you know, I wantto add a blog to my website or
like, I'm really tired ofInstagram.
And we just really chat throughit.
(12:27):
It's just like a casualconversation, but so far, I
mean, I've had a hundred percentsuccess rate over the last few
months, which is fantastic tohear, but it's like, it's so fun
seeing those like light bulbmoments and like that excitement
where they're just like, okay,like, yes, this makes sense.
Like I just needed someone tohelp me piece it together.
So yeah.
(12:48):
That, for example, is like a lowbarrier, low entry.
Like there's not a lot ofcommitment.
It's kind of just like we meet.
Hopefully you get somethingtaken with you.
But then it can go up to clientsthat I work with on a retainer
basis where we're working likeworking five, 10, 15 hours a
week together.
So it does vary.
It's just I think more I focuson the.
(13:09):
deliverables and what you'll getout of it.
And then I kind of adjust thepricing at that point.
SPEAKER_00 (13:14):
Okay.
And that brings up a questionfor me as well.
It's like kind of how, what kindof hours, like if you're doing
five, 10, 15 with a client andyou have two clients, oof,
there's a full week, right?
SPEAKER_03 (13:28):
Yeah.
SPEAKER_00 (13:29):
So how do you, how do you go hold that thought?
I'm, I'm jumping in a tent forthree days, but it's,
SPEAKER_01 (13:38):
I mean, so with my summer schedule, I mean, just
with my schedule as a whole,essentially, like if I have
Wi-Fi and my laptop, I canreally work from anywhere, which
is great.
The biggest thing is makingyourself work, like to be your
own motivator, to be your ownboss, to be like, no, like you
(13:59):
have to sit down, like you have,you know, roles and like
responsibilities that you needto do.
So, yes, went on a tangentthere.
Sorry, but...
As long as I have wifi and mylaptop, I'm pretty good at like
having a set schedule.
I'm very organized in that senseand like have many lists and go
through things.
And again, like I want myclients to be happy.
(14:20):
So I want to make sure thatthey're getting all of their
stuff that they need, but I veryclearly communicate like, hey,
I'm going on like a back countrytrip.
I'll be off grid for the nextweek, but I'll prep and prepare
before and after sort of thing.
And a lot of the stuff that I dowith my clients is like a done
for you stuff.
So we're not doing things likethat's due next week.
(14:41):
We're looking at things that aredown the line for the most part.
SPEAKER_00 (14:44):
Yeah, that was my thinking was if you did it in
pieces, it would probably beeasier to find that space life
work balance so that you get,especially during peak season,
because I'm sure summer's justnuts for you, so.
SPEAKER_01 (15:01):
Summer's actually has been like the quite
opposite, because I feel like-Really?
Yeah, because I mean, I think asa whole, like even when I was
working in other niches, I mean,we live in Ontario and we only
get like really two good monthsof nice weather.
So summer actually slows downquite a bit, which is really
nice because then I also get tobe a part of it.
(15:23):
And it's really like theSeptember to December that's
really busy.
SPEAKER_00 (15:26):
Cool.
Interesting.
Yeah, I suppose your targetaudience is out doing all the
things.
Yeah.
Then they come back and they go,okay, now I have all this stuff.
Help me.
UNKNOWN (15:41):
Yeah.
SPEAKER_01 (15:41):
And I mean, like a lot of them, like Tori, you
know, her kids are off fromschool and daycare through the
summer.
And so she hosts her workshopsand stuff.
But at that point, it's justensuring that, you know, we're
consistent with her Instagram,the emails.
But like that can be written inadvance.
Like we know what we're planningin advance.
We know her season and what itconsists of.
We're not selling anything newor like heavy lifting stuff in
(16:04):
the summer.
Right.
So she can go and spend it withfamily.
SPEAKER_00 (16:09):
Well, how much...
How much time over the course ofa given year, obviously you
don't have a lot to look back onif you've only been doing this
full-time for a couple of years,but how much time do you
actually spend traveling andstuff?
I don't know.
I get three weeks.
That's the entirety of my year.
(16:31):
How does that play out for you?
SPEAKER_01 (16:33):
Again, it's great because if Alex and I decide
that we want to go on a trip,because Alex he has a two week
on two week off schedule so hegoes up he flies up north into a
northern mine and works 14 daysfor 12 hours straight I don't
know how but then he's off fortwo weeks so when he does come
(16:54):
home it gives us the flexibilityto be able to travel more do a
few longer canoe trips you
SPEAKER_02 (16:59):
know
SPEAKER_01 (16:59):
go during the week when the weekends aren't busy so
I definitely am flexible with myschedule where I'll sometimes
work the evenings or theweekends or whatever it is if I
know that we of a trip comingup, but I don't think that I've
taken like a proper vacationwhere I've unplugged from my
computer since our last canoetrip last summer.
(17:20):
So when we go to Guatemala intwo weeks, apparently they have
really terrible wifi.
So I'm like, this is the perfectexcuse.
I'm not bringing my laptop.
So I'm actually going to be offmy laptop.
But I'm bringing my iPad, sowe'll see how much that lasts.
SPEAKER_00 (17:37):
It's because you're going to download a bunch of
movies and
SPEAKER_01 (17:39):
watch them.
Yeah.
Apparently, the airline thatwe're taking doesn't have
screens.
So I'm like, well, I need myiPad then if I need to stay
entertained, you know?
So
SPEAKER_04 (17:50):
what will you be doing in Guatemala?
SPEAKER_01 (17:51):
We don't really know yet.
I just really want to hike thatvolcano that I cannot pronounce.
Atulango?
SPEAKER_03 (17:59):
Yeah.
SPEAKER_01 (18:00):
It's been on my bucket list for...
long time and I think it's justsuch a cool unique different
experience of just being outsideand like you get to hike a
volcano like what so that'spretty much the main reason why
we're going but we'll be betweenAntigua and Lake Atilan the
pronunciation I'm not very goodat it but yeah so we're gonna
(18:22):
rent some kayaks or surfboardswe're gonna hang out hopefully
get a lot of good food do a fewhikes and yeah vacation, I
guess.
SPEAKER_04 (18:32):
Yes, it's not an active volcano, I assume.
SPEAKER_01 (18:35):
No, but you can hike to a certain point and see an
active volcano.
Wow.
So I don't know if I'll do that,but I'll definitely hike the
SPEAKER_00 (18:46):
volcano.
We'll see what happens when Iget there.
Yeah.
That's cool.
That would be, that'd be prettywild.
SPEAKER_01 (18:53):
I think so.
SPEAKER_00 (18:54):
Yeah.
Have you done any kayakingbefore?
SPEAKER_01 (18:57):
like recreationally, nothing big.
I definitely prefer a canoe anda sub board over a kayak, but I
also haven't really given itlike a true, like go to try if
that makes sense.
SPEAKER_00 (19:11):
Yeah.
Yeah.
No, it totally does.
I, cause I, I suck at it, butlargely because yeah, it's
spent, you know, three hours ina kayak.
That's it.
That's the extent.
But I do like, I'm glad thatkayaking happened because we
have a couple of canoes.
The solo canoe, I use thedouble-bladed thing, and I go
(19:32):
like Mach 7.
So I'm very happy that thathappened because of kayaks.
SPEAKER_01 (19:37):
Yes, that's true.
SPEAKER_00 (19:39):
And it's certainly fun to watch other like-minded
people be out there doingwhitewater and stuff in kayaks.
Not me, apparently, but otherpeople.
SPEAKER_01 (19:49):
I'm not those people
SPEAKER_00 (19:52):
either.
I keep thinking I want to try itand then I'm terrified and then
I want to try it.
So I don't know.
I'm pretty sure at some pointsomebody's going to talk me into
it.
One of the cool things when Iwas on your website, just
browsing through, looking at theblogs.
You're a great writer, by theway.
You capture moments.
You're very good at that.
Just two thumbs here.
(20:13):
One of the things that I foundwas your adventure blueprint
which is actually, you canexplain it.
SPEAKER_01 (20:20):
Yeah.
So my adventure blueprint wasagain, like I really, I want to
help people.
And so I, it's a free resource.
This is like my first time, Ithink like pitching it, like I
just launched it this week.
So I haven't, I don't even knowif I've like verbally said this,
but it's essentially justbringing people any online
(20:42):
business back to the basics tounderstand those like really key
components that we need tocreate content.
So understanding who our targetaudience is and like, you know,
what that means in terms of likedemographics of like gender,
pronouns, age, location, becausewhen we know those sort of
(21:03):
things and that changes ourmessaging and like how we
communicate, right?
Like we might not say the samething from like a 20 year old to
like a 70 year old, right?
We also, I also go over like acompetitive analysis and it's
not to be like, okay, who'sdoing better than me or am I
doing better than someone else?
It's just to understand themarket and really see, okay,
(21:24):
what strengths do I have?
What opportunities can I create?
out of this and like what's myunique part.
And then the last part, it'sjust really foundational pieces
to kind of just keep youleveled.
So then it's always somethingthat you can come back to
because I find like far toooften as much as we're business
(21:45):
owners, so whether we'repodcasters or bloggers,
creators, entrepreneurs, westill are consumers and we still
scroll all of these platformsand I think subconsciously we
get into these like pieces whereit's like, oh, I want to do
that.
Or I can talk about this or Ican do this.
And it might not even align withyour overall arching marketing
(22:08):
plan.
So the adventure blueprint ismeant for prompts.
It's meant for like little workpieces for you to really, I
guess, like reflect on.
who you want to be and what youwant to show online.
And I just want people to beable to treat it to come back
to.
Because I mean, there's so manytimes when I'm sitting here and
I'm like, what do I talk about?
(22:29):
It's like, hey, who am I talkingto?
What sparks the conversations?
What would be the value that Ican give to my followers, to my
community?
What do they want to hear?
SPEAKER_00 (22:40):
Cool.
Well, I mean, for myself, justhaving a quick, I downloaded it,
but having a quick look throughit was, it looked like what it
was going to do was help mefigure out why we do what we do
and maybe allow us to do abetter job of it.
Just by giving us those notes.
(23:02):
What are you here for?
What is this?
What is that?
Oh, I hadn't thought about that.
SPEAKER_03 (23:07):
Yeah.
SPEAKER_00 (23:07):
We don't.
This is me flying by the seat ofmy pants, no clue what we're
doing most of the time and justtalking to like-minded people.
SPEAKER_01 (23:17):
And I mean, a lot of businesses and a lot of like
creators and stuff, like it'sformed from their passions or
their interests or something,right?
And it's not like, everybodysits down and creates this big
old business plan and like,okay, this is what I'm going to
do.
And this is my missionstatement.
But I think that if we do takethe time to, again, like reflect
(23:40):
and just have a really goodunderstanding when you do those
bigger tasks, like what am Igoing to post on Instagram
today?
What kind of blog posts am Igoing to do?
Like, does my YouTube video,like, is this something that
they want to see?
Or like, are they going to watchit?
It just, I think it's supposed,it's supposed to help the
individual because fromexperience and from talking to
(24:00):
other online business owners,it's just that constant like
comparison, those negativefeelings where you're just, you
get so tired.
So just to bring it back and belike, okay, no, this is who I'm
talking to.
This is what we talk about.
These are the topics that I liketo talk about.
And this is the value that Iwant to provide to my audience
and my community.
SPEAKER_00 (24:19):
Very cool.
All right.
So One of the things that we dowith our guests is try to hit
them up for a story, asomething, anything, one of your
adventures, a cool vacation youtook.
SPEAKER_04 (24:35):
Something that
SPEAKER_01 (24:35):
didn't go as planned.
SPEAKER_00 (24:37):
It's usually how it goes, yes.
Share a story with us.
SPEAKER_01 (24:40):
Back in the fall, Tori had asked me to go on a
last minute trip.
The person that she was supposedto go with, unfortunately, got
COVID.
They were sick and they weren'table to go.
So I was in Tamagami at thetime.
And I said, why don't you cometo Tamagami?
It's not a far drive from you.
Obviously, it's a beautifularea.
And she just wanted to get out.
She had that mom time off to belike, nope, this is my time.
(25:03):
I'm going to do something.
And it was a beautiful fallweekend.
I think it was...
No, right before Thanksgiving.
And I think one day got to like20 something.
So it was just an excellentweather-ish day.
But so we did the Wasik Sinacross loop, if you're familiar
with that area in Tamagami.
(25:23):
It's a pretty like...
beginner into like intermediateroute.
There's a few different waysthough, like when you're in
Cross Lake to get back into LakeTamagni.
And the previous year or earlierthat year, Alex and I did the
south section.
And so Tori and I were lookingat the map and we're like, well,
(25:44):
why don't we try going throughthis little section?
And there's too many cross bayareas.
parts in this but if you look ata tomogami map and you see all
this little section that's likecross bay little cross bay
little cross bay lake you'llknow what you're what i'm
talking about but so the tripwas off to a great start we were
going out for four days threenights we went into wasikstina
(26:09):
and like The weather wasperfect.
And then all of a sudden atnighttime, the wind completely
picked up and there was a littlebit of service that I got when
we were on that lake.
And I was looking at the windconditions and they were saying
like the gusts were getting upto like 55 kilometers per hour.
Good
SPEAKER_00 (26:29):
fun in a canoe.
SPEAKER_01 (26:30):
Right?
So at least at this point wewere at camp, we were in our
tents, but it was just...
we did not get any sleep becausewe were like, Oh my goodness,
like we're going to wake up andeverything's going to be blown
away.
The canoe is going to like thetent, everything.
So we didn't get a good night'ssleep.
We got up.
then the weather just likecompletely took a turn for it
(26:52):
you know we were troopers wewent through it it rained it was
windy it was whatever but type 2fun right it's now it's like
thinking back i'm like you knowwhat it's still a really good
trip but when you're in ityou're like oh okay well this
sucks in the meantime so we gofrom wasik cena and it's a 1.5 k
portage into cross lake so wedouble carried so we essentially
(27:16):
did a hike which It wasbeautiful and long, but that's
okay.
And so when we were going intoour last day though, from Cross
Lake into, and this is where Iget confused because I don't
have a map in front of me, butwe had two portages that day to
bring us back into Lake Tamagmi.
And again, I had a little bit ofservice and I remember telling
(27:41):
Alex, like, this is the routethat we're going.
And his response was, oh, well,hopefully that portage exists.
And then I didn't see it untillater.
And so we're getting in thecanoe and I'm like, which
portage?
I'm like, we have two, two orthree that day.
I'm like, which one is hetalking about?
And so we thought that he wastalking about the first one.
(28:03):
So we went through the first oneand we're like, no problem.
I don't know what Alex istalking about.
Whatever, that's fine.
So then we get into like thenext little lake and then we
come into a section that,clearly in low water is just a
huge fog huge like pile of mudwhere whatever so we're like
okay we'll pull offshore likewe'll find you know the portage
(28:26):
it took us and like tori willhave a youtube video on this so
then you can physically watchthis but it took us like three
hours to find this damn
SPEAKER_03 (28:39):
portage
SPEAKER_01 (28:42):
and it's because that area obviously in like low
water we're in october it wasnon-existent it was like mud
that if you step down in thewrong spot like you're sinking
up to your at least your kneesand a lot of bushwhacking and so
we tried from so many differentways to get into it we finally
found it and again we weredouble carrying and we're like
(29:05):
okay, well now we got to go backto the canoe to get all the
stuff back.
So it was definitely anadventure and we thought it was
going to be our easiest day.
And it was not.
SPEAKER_00 (29:19):
I love the pause there.
It was definitely an adventure.
SPEAKER_01 (29:24):
I see.
And it's an adventure because oftype two fun.
And there's no way else ofsummarizing exactly what that
is.
But yeah, it was definitely fun.
yeah an interesting day but wegot through it so
SPEAKER_00 (29:37):
that's good well yes you're here with you're here
with us so yeah we made itthat's great i i've done the
same thing where you know you'relooking at whatever map and
you're going and unless lowwater but but but you know i'm
in july or i'm in late augustlike it's it shouldn't be and
then you get there and you cansee mud
SPEAKER_03 (29:57):
Yeah.
SPEAKER_00 (29:58):
Right up to the horizons.
Okay.
You didn't say there was likefour days of when it wasn't a
mud bog.
Come
SPEAKER_03 (30:06):
on.
SPEAKER_00 (30:06):
Yeah, exactly.
Yep.
I hear you.
Well, cool.
That's, that's fun.
You'll, you'll not do that tripagain.
I don't,
SPEAKER_01 (30:15):
I don't suggest the route.
So if anybody wants to know thatspecific area, I'll look at a
map and feel free to DM me, butdo not go through that way.
SPEAKER_00 (30:23):
Okay.
Cool.
Well, I will pull my Tamagamimaps down, search it out, put a
big, big, big marker aroundthere and then X through
SPEAKER_01 (30:34):
it.
Just go south and then around.
You don't need to cut across.
SPEAKER_00 (30:38):
All right.
Cool.
Well, thank you very much forcoming and having a yak with us,
Emily.
Appreciate it.
SPEAKER_01 (30:44):
And thank you so much.
I'm
SPEAKER_04 (30:45):
thrilled to be here and it was fun.
Quick question.
Are you going to be at theHamilton Adventure Expo?
I am.
All right.
We will get to see you.
SPEAKER_00 (30:54):
Yeah.
We're going to be there too.
So that's awesome.
And if I'm not mistaken, thiswill air just before.
Oh, I hope it's not the Mondayafter.
I think it's the Monday before.
I think I actually planned that.
I'm not positive.
No idea.
SPEAKER_01 (31:10):
It'll be fun though, because I feel like it's
everyone that you talk to onInstagram and then you get to
meet all these people now inreal life, which is,
SPEAKER_00 (31:18):
it is, we've been, we've been organizing a bit of a
get together with, with all thepeoples and, and it's like the,
it's the like-minded people isthe, is the phrase that fits the
best.
Chris Price used it at handfulof years ago and it sticks in my
brain because it is, it's the,it is all the people that you
(31:40):
interact with that, that arepart of that sort of, it's a,
it's a mix of outdoor adventureslash content creator community.
Like it's just, we're, we, we,I've, feel we've had chats with
folks that are like no impostersyndrome yeah you know what we
felt like that at first too andthen we got invited to the first
(32:01):
sort of get together and it waslike no these are this is our
tribe man like this is this isthe bunch of people we
absolutely love so it's coolwe're looking we're looking
forward to it
SPEAKER_04 (32:11):
it'll be fun That's it for us for today.
Thank you so much for ourspecial guest, Emily Gillespie
from Emily Who Explores.
Check her out on Instagram andher website.
And check us out on all thethings too.
Website, Instagram, Facebook,Twitter, Blue Sky, YouTube.
And subscribe to us on YouTube.
And if you would like to reachout to us and talk to us about
(32:33):
anything, we are at hi atsupergoodcampaign.com.
That's hi atsupergoodcampaign.com.
And we will talk to you againsoon.
UNKNOWN (32:40):
Bye.
SPEAKER_04 (32:41):
Bye.
Hello and good day, eh?
Welcome to the Super GoodCamping Podcast.
My name is Pamela.
SPEAKER_00 (00:04):
I'm Tim.
SPEAKER_04 (00:04):
And we are from supergoodcamping.com.
We're here because we're on amission to inspire other people
to get outside and enjoy campingadventures such as we have as a
family.
Today's guest is a backcountrycamper, outdoor adventure,
freelance content creator andmarketer.
She travels, blogs, and workswith some pretty cool people.
Please welcome Emily Gillespiefrom Emily Who Explores.
(00:25):
Yay! Welcome! Thank you.
That was such a wonderful intro.
That's all Tim's work.
SPEAKER_00 (00:29):
It was.
It's short.
So, so part of our conversation,uh, what was, I have some bio
stuff, some intro stuff.
If you're interested, it's like,no, I like doing the intro
because it makes me learn stuffabout you.
And then your intro is like thislong.
Just shut up, Tim.
Just, just take the stuff nexttime.
So, so, so many things I want toknow about what's Backcountry is
(00:56):
my favorite sort of deal.
You do multiple types of travel,but what's your backcountry jam?
Like, what are you into doing?
SPEAKER_01 (01:05):
So I, once upon a time, like...
I love being outdoors.
And I think that as I'm growingolder, I'm just appreciating
being outside regardless if it'slike for a hike or a canoe trip.
But my boyfriend Alex got meinto back country camping and
canoe tripping.
And now we joke that I think Ilike it more than he does.
(01:28):
And I'm the one who gets moreexcited than he does.
So I'm really fortunate thatIt's a hobby that we get to do
together.
And we do a lot of our trippingin the Tamagny region.
His family has a cottage there.
So we can literally like launchoff the dock for a lot of our
trips, which is super nice.
So that's, yeah, that's inbackcountry camping what I would
(01:51):
do.
SPEAKER_04 (01:51):
Yeah, and you've got a cottage to come back to at the
end of the day.
Yeah.
That's nice.
SPEAKER_00 (01:56):
That's
SPEAKER_04 (01:56):
sweet.
How can we work
SPEAKER_00 (01:57):
that?
649.
SPEAKER_04 (01:59):
Yeah.
SPEAKER_00 (02:01):
Let's win the lottery, babe.
That's, that's also my, I can'tretire until that
SPEAKER_04 (02:05):
happens.
UNKNOWN (02:07):
Yep.
Well, cool.
SPEAKER_00 (02:08):
Yay to boyfriend.
Way to go.
SPEAKER_01 (02:11):
Yes.
Thank you, Alex.
SPEAKER_00 (02:13):
Exactly.
Right.
What other sort of, like, I knowyou do, again, so many things.
How do I, how do I try tosection them out?
I was reading some of your blogposts.
You do, you do multiple types oftravel.
So back country in a canoe, you,I've seen you do hiking stuff.
Do you, do you travel aroundoutside of Ontario to do any of
(02:34):
those things?
And then, and then I know you dolike sort of Caribbean style, go
hang out on the islands for awhile.
Cause that's a terrible thing todo.
SPEAKER_01 (02:45):
Yeah.
So yeah, in terms of like backcountry, like I said, it's a lot
of canoe tripping.
I attempted, I like an overnightin, on the La Cloche beach.
in Killarney and the Laclochemountains.
That was difficult andcompletely different.
You really want your bag to belight, but it's hard to make it
light.
So canoeing, obviously I like abit better just because you can
(03:07):
just portage and it's just forthe most part, short, sweet, get
to that.
Right.
I also started doing a lot oflike front country camping.
I'm was really curious aboutlike the different Ontario parks
and like different areas inCrown land.
When I'm by myself or doingsomething solo, that's just
something that's more in mycomfort zone.
Yeah.
And then on top of that, like Imentioned, Alex's family has a
(03:30):
cottage in Tamagmi, which we'resuper fortunate that they have.
And then my great grandparentsbought property on Manitoulin
Island.
So we have a camp.
Not a cottage, but it's acottage essentially.
So we get to travel aroundOntario a lot in different
variations of being outside.
And then in the last few years,we've put a really big emphasis
(03:53):
on doing a lot of internationaltravel as well.
To places like?
We recently went to Spain,Portugal.
I did a guided trip with OriginTravels to Egypt.
I went to France.
And we're going to Guatemala ina week or two weeks.
Cool.
Yeah.
And do you speak Spanish?
I'm just curious.
(04:14):
I can try.
I'm very bad at like pronouncingthings, but if I like need to
communicate, I think I can atleast get like some words
across.
SPEAKER_04 (04:22):
I've been trying for over a year to learn Spanish.
It's slow going.
Yeah.
SPEAKER_00 (04:28):
I have it down pat.
Dos cerveza, por
SPEAKER_03 (04:31):
favor.
SPEAKER_00 (04:34):
Buenas noches.
That's the entirety of my seathat I know that one too.
SPEAKER_01 (04:41):
I think that's all you need to really know.
So it's
SPEAKER_00 (04:44):
okay.
I did Columbia once for a coupleof weeks and that seemed to get
me through.
So I think at the time I knewwhat lobster and shrimp was
because that was important aswell.
SPEAKER_04 (04:56):
Priorities.
SPEAKER_00 (04:57):
Yep.
Okay.
So there's your camping things.
One of the other things you do,that's the thing, it's like this
massive list.
Okay, I'm going to back up alittle bit.
What got you, so you do, youwork with people to help them.
SPEAKER_01 (05:16):
With their content marketing.
SPEAKER_00 (05:19):
Okay, so yeah, it feels like it's more than that.
Just looking at what you havebeen doing.
How did you go from here tothere?
How did you get into that anddecide that?
just into the whole marketingconcept and then decide that
that was a niche that you wantedto work into.
SPEAKER_01 (05:39):
Yeah, for sure.
So I went to school formarketing and advertising at
Georgian College back in 2012.
And, you know, at the time, likedigital marketing was just
starting to go.
Like, I'm pretty sure that thosewere the days of Instagram when
we like took pictures of ourfood.
and it was just a little squareyou know that like a caption
(06:00):
with so many hashtags so I wentto school and then you know I
got my first big girl job Iworked in sales did all that and
then I decided in 2016 that Ireally wanted to make a gift box
business and so I because that'swhen all those like fun gift box
subscriptions were starting likethat sort of thing I mean like I
(06:22):
was in my early 20s.
So it was like a trendy thing.
But I wanted to focus on localproducts.
And so I'm originally fromSudbury, Ontario.
and it was called Sudbury in aBox.
And so I curated gift boxes thatcontained all local products
from Sudbury area.
And it was a lot of fun meetingthese small businesses who had
(06:42):
these incredible businesses,these products that I was able
to make these really pretty giftboxes.
I did that for a few years, andthen I got really tired of
physically building the giftboxes.
And I really loved the marketingaspect of it.
So with my school background,starting to like dive into a
little bit of likeentrepreneurship.
(07:02):
I just decided that, you know,at this point, like I could be a
marketing coordinator ormarketing provider or something
for small businesses.
I had done my own education onutilizing Shopify and building
those certain websites fore-commerce.
understanding how social mediawas progressing and how to
utilize it for your businesses.
(07:23):
So I did that for quite a fewyears of just a side hustle and
it was my travel fund.
So anything I made from it, I'mlike, cool.
That's what I get to splurge onmy vacation time.
And then during COVID, I wasunfortunately laid off from my
full-time job for close to twoyears.
on and off, but it gave me a lotof free time and I didn't know
(07:45):
what to do with it because I wasworking full-time and part-time.
My part time, I essentially juststarted taking on more freelance
clients.
I was volunteering a lot of mytime during COVID to help a lot
of small businesses, I guess,revamp or help increase their
online presence for those likethose early COVID days when
(08:05):
everything was like shut downand you had to pick up stuff and
do all those things.
Yeah.
So I did that for a few years,kind of waited to see like what
was happening in the world.
And then eventually it got to apoint that I was making what I
was making at my full time job.
And I was like, do I take theplunge?
Do I just go into this full-timeand I said why not and so I'm
like worst case I can get a joblike it's not like I'm going on
(08:28):
vacation for the next howevermany years right so yeah so I
took the plunge and now it'sbeen two years full-time and
I've essentially pivoted into myhobbies and interests which is
outdoors traveling experiencesAnd it's just been so much fun
and meeting like-minded people.
SPEAKER_00 (08:47):
Yeah.
Like-minded people's the bigthing, certainly for me.
It's the best.
SPEAKER_01 (08:54):
It
SPEAKER_00 (08:55):
is.
How does, so, yeah, I'm tryingto think of what the drawback
is, what it would, that would bealways making that sort of life
change is a difficult thing todo, but to if i suppose if you
can look beyond the immediate uhplunge and go but i then i can
(09:16):
spend lots of time doing thethings i love to do like
spending spending time you knowbeing smelly in a tent and far
away from people and stuff rightso that that's that's pretty
cool so for the record we'vewe've had a couple of people on
the couple of folks on thepodcast that uh that love you,
that you've done amazing thingsfor them.
(09:38):
Tori, a very recent episode.
She's ecstatic.
And the folks from the HamiltonAdventure Expo, who we're hoping
to see very soon.
So that's got to be...
Do you get...
thrilled feedback and and doesthat make like it's like you go
okay i made the right choice i'mdoing the thing that i should be
(10:01):
doing
SPEAKER_01 (10:01):
honestly i wish it was more consistent for myself
like i feel like we're alwaysour like own worst enemies and
critics of what we do right sothere's definitely like anything
else good and bad days but myClients and who I get to work
with are really amazing and I amnot saying that lately like I
really I love working with ToriI love working with the Hamilton
(10:24):
Expo team, you know, and a lotof my clients, so they.
That's what still drives me todo what I want to do because I
still get to do something.
So it makes up for those crappydays or those bad days.
SPEAKER_00 (10:39):
Out of curiosity, do you do sort of like, I don't
know what the right term is,different levels, different
packages for people like a lightversion.
I'll help you make yourInstagram be awesome or I'll do
the whole deal and set up yourshopping for your merch and all
that sort of jazz.
How does that all play out?
(11:00):
Yeah.
SPEAKER_01 (11:01):
Yeah, for sure.
So over time, this is definitelysomething that like, I think
changes on a regular basis.
And I've just come to conclusionthat I don't really have like,
certain set packages.
It's just more of like myexpertise, what I can bring
value to these potentialcustomers or my current clients
to making sure that likewhatever they're paying for,
they're getting valued from,right?
(11:22):
So I always do like a claritycall, like consultation call to
make sure that it's a good fit,not only for me, but more for
them.
And typically I would break itup in like smaller projects or
we can look at like a retainerbasis depending on like the
deliverables and tasks andprojects that you want to work
(11:44):
on.
So for example, I've beenrecently doing, I've been
calling them my 90 minutestrategy calls.
It's like, it's for me, but thenit's for them, but then it's for
me sort of thing where, youknow, it's a low budget, low
entry, like 90 minute call.
You get a Google sheets doc withlike a lot of questions and
prompts for us to prepare.
(12:04):
So then when we come to thecall, like, I want you to walk
away with at least one tangibleitem where you're like, okay,
thank you.
This is what I needed to get tothe next step or this is what my
obstacle was.
And a lot of that is aroundcontent creation, content
planning, like you know, I wantto add a blog to my website or
like, I'm really tired ofInstagram.
And we just really chat throughit.
(12:27):
It's just like a casualconversation, but so far, I
mean, I've had a hundred percentsuccess rate over the last few
months, which is fantastic tohear, but it's like, it's so fun
seeing those like light bulbmoments and like that excitement
where they're just like, okay,like, yes, this makes sense.
Like I just needed someone tohelp me piece it together.
So yeah.
(12:48):
That, for example, is like a lowbarrier, low entry.
Like there's not a lot ofcommitment.
It's kind of just like we meet.
Hopefully you get somethingtaken with you.
But then it can go up to clientsthat I work with on a retainer
basis where we're working likeworking five, 10, 15 hours a
week together.
So it does vary.
It's just I think more I focuson the.
(13:09):
deliverables and what you'll getout of it.
And then I kind of adjust thepricing at that point.
SPEAKER_00 (13:14):
Okay.
And that brings up a questionfor me as well.
It's like kind of how, what kindof hours, like if you're doing
five, 10, 15 with a client andyou have two clients, oof,
there's a full week, right?
SPEAKER_03 (13:28):
Yeah.
SPEAKER_00 (13:29):
So how do you, how do you go hold that thought?
I'm, I'm jumping in a tent forthree days, but it's,
SPEAKER_01 (13:38):
I mean, so with my summer schedule, I mean, just
with my schedule as a whole,essentially, like if I have
Wi-Fi and my laptop, I canreally work from anywhere, which
is great.
The biggest thing is makingyourself work, like to be your
own motivator, to be your ownboss, to be like, no, like you
(13:59):
have to sit down, like you have,you know, roles and like
responsibilities that you needto do.
So, yes, went on a tangentthere.
Sorry, but...
As long as I have wifi and mylaptop, I'm pretty good at like
having a set schedule.
I'm very organized in that senseand like have many lists and go
through things.
And again, like I want myclients to be happy.
(14:20):
So I want to make sure thatthey're getting all of their
stuff that they need, but I veryclearly communicate like, hey,
I'm going on like a back countrytrip.
I'll be off grid for the nextweek, but I'll prep and prepare
before and after sort of thing.
And a lot of the stuff that I dowith my clients is like a done
for you stuff.
So we're not doing things likethat's due next week.
(14:41):
We're looking at things that aredown the line for the most part.
SPEAKER_00 (14:44):
Yeah, that was my thinking was if you did it in
pieces, it would probably beeasier to find that space life
work balance so that you get,especially during peak season,
because I'm sure summer's justnuts for you, so.
SPEAKER_01 (15:01):
Summer's actually has been like the quite
opposite, because I feel like-Really?
Yeah, because I mean, I think asa whole, like even when I was
working in other niches, I mean,we live in Ontario and we only
get like really two good monthsof nice weather.
So summer actually slows downquite a bit, which is really
nice because then I also get tobe a part of it.
(15:23):
And it's really like theSeptember to December that's
really busy.
SPEAKER_00 (15:26):
Cool.
Interesting.
Yeah, I suppose your targetaudience is out doing all the
things.
Yeah.
Then they come back and they go,okay, now I have all this stuff.
Help me.
UNKNOWN (15:41):
Yeah.
SPEAKER_01 (15:41):
And I mean, like a lot of them, like Tori, you
know, her kids are off fromschool and daycare through the
summer.
And so she hosts her workshopsand stuff.
But at that point, it's justensuring that, you know, we're
consistent with her Instagram,the emails.
But like that can be written inadvance.
Like we know what we're planningin advance.
We know her season and what itconsists of.
We're not selling anything newor like heavy lifting stuff in
(16:04):
the summer.
Right.
So she can go and spend it withfamily.
SPEAKER_00 (16:09):
Well, how much...
How much time over the course ofa given year, obviously you
don't have a lot to look back onif you've only been doing this
full-time for a couple of years,but how much time do you
actually spend traveling andstuff?
I don't know.
I get three weeks.
That's the entirety of my year.
(16:31):
How does that play out for you?
SPEAKER_01 (16:33):
Again, it's great because if Alex and I decide
that we want to go on a trip,because Alex he has a two week
on two week off schedule so hegoes up he flies up north into a
northern mine and works 14 daysfor 12 hours straight I don't
know how but then he's off fortwo weeks so when he does come
(16:54):
home it gives us the flexibilityto be able to travel more do a
few longer canoe trips you
SPEAKER_02 (16:59):
know
SPEAKER_01 (16:59):
go during the week when the weekends aren't busy so
I definitely am flexible with myschedule where I'll sometimes
work the evenings or theweekends or whatever it is if I
know that we of a trip comingup, but I don't think that I've
taken like a proper vacationwhere I've unplugged from my
computer since our last canoetrip last summer.
(17:20):
So when we go to Guatemala intwo weeks, apparently they have
really terrible wifi.
So I'm like, this is the perfectexcuse.
I'm not bringing my laptop.
So I'm actually going to be offmy laptop.
But I'm bringing my iPad, sowe'll see how much that lasts.
SPEAKER_00 (17:37):
It's because you're going to download a bunch of
movies and
SPEAKER_01 (17:39):
watch them.
Yeah.
Apparently, the airline thatwe're taking doesn't have
screens.
So I'm like, well, I need myiPad then if I need to stay
entertained, you know?
So
SPEAKER_04 (17:50):
what will you be doing in Guatemala?
SPEAKER_01 (17:51):
We don't really know yet.
I just really want to hike thatvolcano that I cannot pronounce.
Atulango?
SPEAKER_03 (17:59):
Yeah.
SPEAKER_01 (18:00):
It's been on my bucket list for...
long time and I think it's justsuch a cool unique different
experience of just being outsideand like you get to hike a
volcano like what so that'spretty much the main reason why
we're going but we'll be betweenAntigua and Lake Atilan the
pronunciation I'm not very goodat it but yeah so we're gonna
(18:22):
rent some kayaks or surfboardswe're gonna hang out hopefully
get a lot of good food do a fewhikes and yeah vacation, I
guess.
SPEAKER_04 (18:32):
Yes, it's not an active volcano, I assume.
SPEAKER_01 (18:35):
No, but you can hike to a certain point and see an
active volcano.
Wow.
So I don't know if I'll do that,but I'll definitely hike the
SPEAKER_00 (18:46):
volcano.
We'll see what happens when Iget there.
Yeah.
That's cool.
That would be, that'd be prettywild.
SPEAKER_01 (18:53):
I think so.
SPEAKER_00 (18:54):
Yeah.
Have you done any kayakingbefore?
SPEAKER_01 (18:57):
like recreationally, nothing big.
I definitely prefer a canoe anda sub board over a kayak, but I
also haven't really given itlike a true, like go to try if
that makes sense.
SPEAKER_00 (19:11):
Yeah.
Yeah.
No, it totally does.
I, cause I, I suck at it, butlargely because yeah, it's
spent, you know, three hours ina kayak.
That's it.
That's the extent.
But I do like, I'm glad thatkayaking happened because we
have a couple of canoes.
The solo canoe, I use thedouble-bladed thing, and I go
(19:32):
like Mach 7.
So I'm very happy that thathappened because of kayaks.
SPEAKER_01 (19:37):
Yes, that's true.
SPEAKER_00 (19:39):
And it's certainly fun to watch other like-minded
people be out there doingwhitewater and stuff in kayaks.
Not me, apparently, but otherpeople.
SPEAKER_01 (19:49):
I'm not those people
SPEAKER_00 (19:52):
either.
I keep thinking I want to try itand then I'm terrified and then
I want to try it.
So I don't know.
I'm pretty sure at some pointsomebody's going to talk me into
it.
One of the cool things when Iwas on your website, just
browsing through, looking at theblogs.
You're a great writer, by theway.
You capture moments.
You're very good at that.
Just two thumbs here.
(20:13):
One of the things that I foundwas your adventure blueprint
which is actually, you canexplain it.
SPEAKER_01 (20:20):
Yeah.
So my adventure blueprint wasagain, like I really, I want to
help people.
And so I, it's a free resource.
This is like my first time, Ithink like pitching it, like I
just launched it this week.
So I haven't, I don't even knowif I've like verbally said this,
but it's essentially justbringing people any online
(20:42):
business back to the basics tounderstand those like really key
components that we need tocreate content.
So understanding who our targetaudience is and like, you know,
what that means in terms of likedemographics of like gender,
pronouns, age, location, becausewhen we know those sort of
(21:03):
things and that changes ourmessaging and like how we
communicate, right?
Like we might not say the samething from like a 20 year old to
like a 70 year old, right?
We also, I also go over like acompetitive analysis and it's
not to be like, okay, who'sdoing better than me or am I
doing better than someone else?
It's just to understand themarket and really see, okay,
(21:24):
what strengths do I have?
What opportunities can I create?
out of this and like what's myunique part.
And then the last part, it'sjust really foundational pieces
to kind of just keep youleveled.
So then it's always somethingthat you can come back to
because I find like far toooften as much as we're business
(21:45):
owners, so whether we'repodcasters or bloggers,
creators, entrepreneurs, westill are consumers and we still
scroll all of these platformsand I think subconsciously we
get into these like pieces whereit's like, oh, I want to do
that.
Or I can talk about this or Ican do this.
And it might not even align withyour overall arching marketing
(22:08):
plan.
So the adventure blueprint ismeant for prompts.
It's meant for like little workpieces for you to really, I
guess, like reflect on.
who you want to be and what youwant to show online.
And I just want people to beable to treat it to come back
to.
Because I mean, there's so manytimes when I'm sitting here and
I'm like, what do I talk about?
(22:29):
It's like, hey, who am I talkingto?
What sparks the conversations?
What would be the value that Ican give to my followers, to my
community?
What do they want to hear?
SPEAKER_00 (22:40):
Cool.
Well, I mean, for myself, justhaving a quick, I downloaded it,
but having a quick look throughit was, it looked like what it
was going to do was help mefigure out why we do what we do
and maybe allow us to do abetter job of it.
Just by giving us those notes.
(23:02):
What are you here for?
What is this?
What is that?
Oh, I hadn't thought about that.
SPEAKER_03 (23:07):
Yeah.
SPEAKER_00 (23:07):
We don't.
This is me flying by the seat ofmy pants, no clue what we're
doing most of the time and justtalking to like-minded people.
SPEAKER_01 (23:17):
And I mean, a lot of businesses and a lot of like
creators and stuff, like it'sformed from their passions or
their interests or something,right?
And it's not like, everybodysits down and creates this big
old business plan and like,okay, this is what I'm going to
do.
And this is my missionstatement.
But I think that if we do takethe time to, again, like reflect
(23:40):
and just have a really goodunderstanding when you do those
bigger tasks, like what am Igoing to post on Instagram
today?
What kind of blog posts am Igoing to do?
Like, does my YouTube video,like, is this something that
they want to see?
Or like, are they going to watchit?
It just, I think it's supposed,it's supposed to help the
individual because fromexperience and from talking to
(24:00):
other online business owners,it's just that constant like
comparison, those negativefeelings where you're just, you
get so tired.
So just to bring it back and belike, okay, no, this is who I'm
talking to.
This is what we talk about.
These are the topics that I liketo talk about.
And this is the value that Iwant to provide to my audience
and my community.
SPEAKER_00 (24:19):
Very cool.
All right.
So One of the things that we dowith our guests is try to hit
them up for a story, asomething, anything, one of your
adventures, a cool vacation youtook.
SPEAKER_04 (24:35):
Something that
SPEAKER_01 (24:35):
didn't go as planned.
SPEAKER_00 (24:37):
It's usually how it goes, yes.
Share a story with us.
SPEAKER_01 (24:40):
Back in the fall, Tori had asked me to go on a
last minute trip.
The person that she was supposedto go with, unfortunately, got
COVID.
They were sick and they weren'table to go.
So I was in Tamagami at thetime.
And I said, why don't you cometo Tamagami?
It's not a far drive from you.
Obviously, it's a beautifularea.
And she just wanted to get out.
She had that mom time off to belike, nope, this is my time.
(25:03):
I'm going to do something.
And it was a beautiful fallweekend.
I think it was...
No, right before Thanksgiving.
And I think one day got to like20 something.
So it was just an excellentweather-ish day.
But so we did the Wasik Sinacross loop, if you're familiar
with that area in Tamagami.
(25:23):
It's a pretty like...
beginner into like intermediateroute.
There's a few different waysthough, like when you're in
Cross Lake to get back into LakeTamagni.
And the previous year or earlierthat year, Alex and I did the
south section.
And so Tori and I were lookingat the map and we're like, well,
(25:44):
why don't we try going throughthis little section?
And there's too many cross bayareas.
parts in this but if you look ata tomogami map and you see all
this little section that's likecross bay little cross bay
little cross bay lake you'llknow what you're what i'm
talking about but so the tripwas off to a great start we were
going out for four days threenights we went into wasikstina
(26:09):
and like The weather wasperfect.
And then all of a sudden atnighttime, the wind completely
picked up and there was a littlebit of service that I got when
we were on that lake.
And I was looking at the windconditions and they were saying
like the gusts were getting upto like 55 kilometers per hour.
Good
SPEAKER_00 (26:29):
fun in a canoe.
SPEAKER_01 (26:30):
Right?
So at least at this point wewere at camp, we were in our
tents, but it was just...
we did not get any sleep becausewe were like, Oh my goodness,
like we're going to wake up andeverything's going to be blown
away.
The canoe is going to like thetent, everything.
So we didn't get a good night'ssleep.
We got up.
then the weather just likecompletely took a turn for it
(26:52):
you know we were troopers wewent through it it rained it was
windy it was whatever but type 2fun right it's now it's like
thinking back i'm like you knowwhat it's still a really good
trip but when you're in ityou're like oh okay well this
sucks in the meantime so we gofrom wasik cena and it's a 1.5 k
portage into cross lake so wedouble carried so we essentially
(27:16):
did a hike which It wasbeautiful and long, but that's
okay.
And so when we were going intoour last day though, from Cross
Lake into, and this is where Iget confused because I don't
have a map in front of me, butwe had two portages that day to
bring us back into Lake Tamagmi.
And again, I had a little bit ofservice and I remember telling
(27:41):
Alex, like, this is the routethat we're going.
And his response was, oh, well,hopefully that portage exists.
And then I didn't see it untillater.
And so we're getting in thecanoe and I'm like, which
portage?
I'm like, we have two, two orthree that day.
I'm like, which one is hetalking about?
And so we thought that he wastalking about the first one.
(28:03):
So we went through the first oneand we're like, no problem.
I don't know what Alex istalking about.
Whatever, that's fine.
So then we get into like thenext little lake and then we
come into a section that,clearly in low water is just a
huge fog huge like pile of mudwhere whatever so we're like
okay we'll pull offshore likewe'll find you know the portage
(28:26):
it took us and like tori willhave a youtube video on this so
then you can physically watchthis but it took us like three
hours to find this damn
SPEAKER_03 (28:39):
portage
SPEAKER_01 (28:42):
and it's because that area obviously in like low
water we're in october it wasnon-existent it was like mud
that if you step down in thewrong spot like you're sinking
up to your at least your kneesand a lot of bushwhacking and so
we tried from so many differentways to get into it we finally
found it and again we weredouble carrying and we're like
(29:05):
okay, well now we got to go backto the canoe to get all the
stuff back.
So it was definitely anadventure and we thought it was
going to be our easiest day.
And it was not.
SPEAKER_00 (29:19):
I love the pause there.
It was definitely an adventure.
SPEAKER_01 (29:24):
I see.
And it's an adventure because oftype two fun.
And there's no way else ofsummarizing exactly what that
is.
But yeah, it was definitely fun.
yeah an interesting day but wegot through it so
SPEAKER_00 (29:37):
that's good well yes you're here with you're here
with us so yeah we made itthat's great i i've done the
same thing where you know you'relooking at whatever map and
you're going and unless lowwater but but but you know i'm
in july or i'm in late augustlike it's it shouldn't be and
then you get there and you cansee mud
SPEAKER_03 (29:57):
Yeah.
SPEAKER_00 (29:58):
Right up to the horizons.
Okay.
You didn't say there was likefour days of when it wasn't a
mud bog.
Come
SPEAKER_03 (30:06):
on.
SPEAKER_00 (30:06):
Yeah, exactly.
Yep.
I hear you.
Well, cool.
That's, that's fun.
You'll, you'll not do that tripagain.
I don't,
SPEAKER_01 (30:15):
I don't suggest the route.
So if anybody wants to know thatspecific area, I'll look at a
map and feel free to DM me, butdo not go through that way.
SPEAKER_00 (30:23):
Okay.
Cool.
Well, I will pull my Tamagamimaps down, search it out, put a
big, big, big marker aroundthere and then X through
SPEAKER_01 (30:34):
it.
Just go south and then around.
You don't need to cut across.
SPEAKER_00 (30:38):
All right.
Cool.
Well, thank you very much forcoming and having a yak with us,
Emily.
Appreciate it.
SPEAKER_01 (30:44):
And thank you so much.
I'm
SPEAKER_04 (30:45):
thrilled to be here and it was fun.
Quick question.
Are you going to be at theHamilton Adventure Expo?
I am.
All right.
We will get to see you.
SPEAKER_00 (30:54):
Yeah.
We're going to be there too.
So that's awesome.
And if I'm not mistaken, thiswill air just before.
Oh, I hope it's not the Mondayafter.
I think it's the Monday before.
I think I actually planned that.
I'm not positive.
No idea.
SPEAKER_01 (31:10):
It'll be fun though, because I feel like it's
everyone that you talk to onInstagram and then you get to
meet all these people now inreal life, which is,
SPEAKER_00 (31:18):
it is, we've been, we've been organizing a bit of a
get together with, with all thepeoples and, and it's like the,
it's the like-minded people isthe, is the phrase that fits the
best.
Chris Price used it at handfulof years ago and it sticks in my
brain because it is, it's the,it is all the people that you
(31:40):
interact with that, that arepart of that sort of, it's a,
it's a mix of outdoor adventureslash content creator community.
Like it's just, we're, we, we,I've, feel we've had chats with
folks that are like no impostersyndrome yeah you know what we
felt like that at first too andthen we got invited to the first
(32:01):
sort of get together and it waslike no these are this is our
tribe man like this is this isthe bunch of people we
absolutely love so it's coolwe're looking we're looking
forward to it
SPEAKER_04 (32:11):
it'll be fun That's it for us for today.
Thank you so much for ourspecial guest, Emily Gillespie
from Emily Who Explores.
Check her out on Instagram andher website.
And check us out on all thethings too.
Website, Instagram, Facebook,Twitter, Blue Sky, YouTube.
And subscribe to us on YouTube.
And if you would like to reachout to us and talk to us about
(32:33):
anything, we are at hi atsupergoodcampaign.com.
That's hi atsupergoodcampaign.com.
And we will talk to you againsoon.
UNKNOWN (32:40):
Bye.
SPEAKER_04 (32:41):
Bye.
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