Black Friday is no longer a one-day shopping event it’s a month-long buying frenzy that begins in October and peaks through Cyber Monday. Last year alone, Black Friday drove $10.8 billion in online U.S. sales, and Cyber Monday topped $13.3 billion. But here’s the twist: supplement brands need a different playbook.
In this episode, we break down how supplement founders and marketers can turn the biggest sales weekend of the year into long-term customer growth. From early email segmentation to SMS-driven urgency and smart bundle creation, you’ll learn exactly how to plan, execute, and optimize your Black Friday campaigns for maximum lifetime value.
What You’ll Learn:
- Why supplement customers shop differently during Black Friday
- The complete 5-phase prep timeline (from July to Cyber Monday)
- How to build segmented email campaigns around customer goals
- Why mobile-first design and SMS urgency drive higher conversions
- Smart offer strategies: bundles, subscriptions, and exclusives that convert
- How to recover abandoned carts with urgency-based messaging
- The 14-day post-purchase sequence that turns deal buyers into loyal fans
Key Takeaway:
Black Friday isn’t just about discounts it’s your chance to build lasting relationships, grow subscriptions, and help more people reach their health goals. The supplement brands that win are the ones that start early, personalize everything, and think long-term.
Next Episode:
We’ll explore the psychology behind Black Friday for supplement buyers and how you can tap into the four buying forces of desire, hope, trust, and belief to craft irresistible campaigns.
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com