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April 29, 2025 32 mins

Creativity through the lens of the Founder and CEO of The Free Spirits Company

"Critical thinking that helps solve a problem. That solves a problem that is additive." 

Milan is a creative business executive with a history of driving growth and success
in both large enterprise and entrepreneurial environments. Milan has held
executive-level positions across three continents, leading both Fortune 50 and
growth brands.
In 2020, Milan founded The Free Spirits Company and is currently the CEO of
the organization. Working with a talented team of multi-disciplinary professionals,
Milan is dedicated to changing global drinking culture by offering people better
non-alcoholic options when ‘drinking’. Over the four+ years since its founding,
Free Spirits has become one of the leading brands in a category that continues to
accelerate.
Prior to Free Spirits, Milan led Grey Advertising through a significant turn-around
and to the most successful time in its history. Under Milan’s leadership, Grey San
Francisco was recognized as one of the fastest growing, most creatively awarded
agencies on the West Coast. Taking home top honors at festivals including Effies,
Cannes, OneShows and D&AD, in addition to the business results achieved for
Grey’s clients were all factors in the Agency being named as Global Agency of the
Year three years running.
Earlier in his career, Milan spent over a decade at Ogilvy & Mather in both
London and New York City, later joining a digital agency as Chief Strategist
where he also orchestrated the sale of the company to a publicly traded
organization.
A native of the East Coast, Milan now lives with his family in Mill Valley, California
where he plays drums (serviceably) in a neighborhood dad band called “The Sofa
Kings”.


https://www.linkedin.com/in/milanmartin/

https://drinkfreespirits.com/

https://www.instagram.com/drinkfreespirits/

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