Murphy Fraser shares her wisdom around the Comeback of a more personalized approach in the CX space, discussing:
Why it matters, and why it's coming back NOW.
How we go about delivering operationalized personalization.
Some of the best ways she's found to promote alignment around a personalized CX approach.
What value personalization brings to CX on a whole.
(And more.)
She then shares her opinion of/experiences with Delta.
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