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January 20, 2020 31 mins

Eric Ullman from CX Alchemy gives a unique take on who owns the brand voice and how the CX team at an organization often has to fulfill that brand. Eric also gives a fantastic experience he had with Porsche.

  • Who in an organization owns the brand voice?
  • How does a brand keep its promise and how does a brand define a promise with its audience?
  • How does that promise feed into CX?
  • How does CX keep that promise?
  • CloudCherry is a Customer Experience Management software. We try to make CX fun through equal parts of love and science. Come see us today www.cloudcherry.com.

     

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