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January 20, 2020 45 mins

Becky talks about the importance of aligning marketing and the contact center to work together. She compares the customer experience to her analogy of the spider web and interlocking initiatives that take place. She finishes the episode by telling us about a unique experience with American Express and some fraudulent charges.

  • What does it mean to humanize things and especially marketing?
  • Who ultimately creates the brand voice and how/which teams carry it out?
  • How do we identify the moments in marketing or with a brand that matters most?
  • How does CX or the contact center team fulfill the brand voice?
  • CloudCherry is a Customer Experience Management software. We try to make CX fun through equal parts of love and science. Come see us today www.cloudcherry.com.

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