From passion to profit—then disrupting the game.
In this episode, we chat with Rochene Hawley about her journey from owning a gym to becoming a fitness industry disruptor. Get ready to learn how to sell, scale, and trust yourself to make bold moves in business.
🎙 Here’s what we’re diving into today:
👉🏻 How Rochene disrupted the fitness industry
👉🏻 The biggest mistakes fitness business owners make
👉🏻 Selling her gym and scaling beyond it
What you’ll learn:
- How to identify opportunities for disruption:
Rochene shares her perspective on reinventing the wheel, adapting to client-focused change, and making decisions that build depth and fulfillment—not just cash flow. - Selling a gym 101:
Hear how Rochene approached potential buyers, prepared P&Ls, navigated valuation and negotiations, and made the bold decision to move forward. - Avoid the biggest mistakes in the fitness industry:
Too many owners struggle because they don’t know how to market effectively or act quickly enough. Rochene explains how reducing lag time and embracing “stretchy wins” can make all the difference. - Mindset shifts for entrepreneurs:
Success is built in the doing. Confidence comes after competence, so start now and iterate later. Learn how to trust yourself, turn ideas into value, and build a business that aligns with your vision.
Find Rochene Hawley here:
Instagram: @rochenehawley
EPISODE 83:
Ep83. The 4 Steps to Turn Clients into Your Best (Free) Marketing Strategy
Want to scale your health business without the overwhelm?
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Follow Zenia Wood on Instagram: @zeniawoodofficial
Watch the full episode on Youtube: Zenia Wood Official
Until next time and in whatever you do, Move Swiftly.
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