The Non-Marketer's Guide to Lead Generation (Ep50)

How do businesses without marketing expertise generate leads that convert? This episode explains a simple system for finding, nurturing, and converting leads when your business gets paid for a skill other than marketing.

In this episode, you'll discover:

1️⃣ A practical approach to lead generation that doesn't require marketing expertise

2️⃣ How to nurture leads naturally without constant content creation

3️⃣ Why most sales meetings fail (and how to fix this)

4️⃣ The crucial mistake most businesses make when onboarding new clients

Drawing from the LEMONADE Plan framework, learn how four key processes - Leads, Education, Meetings, and New Client onboarding - work together to create predictable growth.

It's perfect for service providers, consultants, coaches, and practitioners whose expertise lies outside marketing and sales.

🎯 Key Timestamps:

00:29 - Introduction

04:32 - Why most lead generation advice doesn't work for non-marketing experts

07:39 - Finding leads when marketing isn't your strength

11:05 - The three approaches to nurturing leads

19:58 - Making sales meetings more effective

23:21 - The critical onboarding mistake most businesses make

Resources mentioned:

Get episode resources at https://getsystemswise.com/ep50

LEMONADE Plan book: https://lemonadeplan.com/book

Connect with Gareth:

LinkedIn: https://askgareth.com