How do businesses without marketing expertise generate leads that convert? This episode explains a simple system for finding, nurturing, and converting leads when your business gets paid for a skill other than marketing.
In this episode, you'll discover:
1️⃣ A practical approach to lead generation that doesn't require marketing expertise
2️⃣ How to nurture leads naturally without constant content creation
3️⃣ Why most sales meetings fail (and how to fix this)
4️⃣ The crucial mistake most businesses make when onboarding new clients
Drawing from the LEMONADE Plan framework, learn how four key processes - Leads, Education, Meetings, and New Client onboarding - work together to create predictable growth.
It's perfect for service providers, consultants, coaches, and practitioners whose expertise lies outside marketing and sales.
🎯 Key Timestamps:
00:29 - Introduction
04:32 - Why most lead generation advice doesn't work for non-marketing experts
07:39 - Finding leads when marketing isn't your strength
11:05 - The three approaches to nurturing leads
19:58 - Making sales meetings more effective
23:21 - The critical onboarding mistake most businesses make
Resources mentioned:
Get episode resources at https://getsystemswise.com/ep50
LEMONADE Plan book: https://lemonadeplan.com/book
Connect with Gareth:
LinkedIn: https://askgareth.com
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