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June 24, 2025 28 mins

In this episode of the Table Service podcast, host Jordan Hooker speaks with Ana-Alicia Siqueiros, Director of Support at Peek, about the intricacies of outsourcing customer support to Business Process Outsourcing (BPO) companies. They discuss the challenges and benefits of BPOs, the importance of aligning teams, and how to maintain company culture while integrating external support. Ana-Alicia shares her insights on choosing the right BPO partner, implementing BPO strategies, and measuring success. The conversation also touches on the role of AI in customer support and how to effectively communicate changes to internal teams.

Want to connect with Ana-Alicia? Find her on LinkedIn: https://www.linkedin.com/in/anaaliciasiqueiros/

Want to learn more about Peek? https://www.peek.com/

Want to connect with Jordan? Find him on LinkedIn: https://www.linkedin.com/in/jordanhooker/

Table Service is presented by Tavolo Consulting, hosted by Jordan Hooker, music by Epidemic Sound.

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