Tailwind Marketing

In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers and auditing before planning. They break down common mistakes like building personas around what you can sell instead of what customers actually need. The conversation touches on content channels for tech services, a “fail fa...

In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Brittany Dufin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning marketing with project managers and sales teams—who talk directly to customers—helps produce more relevant content. While too much feedback can be overwhelming, spotting key patterns is essential. 

They discuss ho...

In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits down with Matt Fiel, Executive VP at Penrod, to discuss how businesses can build great marketing teams even with limited resources. Matt shares his insights on how to allocate marketing budgets, the importance of knowing when to outsource specialized tasks, and how to structure a lean team that still drives meaningful results. 

They di...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Scott McCollum, Director of Product Marketing at Blue Mantis. They discuss the unique challenges mid-market companies face in IT marketing and security. Scott shares how these companies often juggle limited resources while trying to address both marketing and cybersecurity needs. He emphasizes the importance of tailoring marketing strategies for dif...

In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Paige Galley, Marketing Director at Prime Secure, about building a value proposition that stands out in a crowded IT market. Paige explains why being specific and measurable is key; instead of saying, "We have great people," she shows how to back it up with proof that builds trust.

She also shares tips on tailoring your message f...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads to drive both awareness and lead generation. He highlights the importance of blending LinkedIn's high-quality leads with the volume from cheaper platforms like Google. Key mistakes include over-focusing on bottom-funnel lea...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience's needs and your company's strengths. It’s not just about saying what you want to say—it’s about speaking to what your audience act...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable business systems using CRMs like Salesforce and HubSpot. Michael shares insights into the evolving role of CRM platforms, emphasizing the importance of process automation and visibility for organizational success. He also highligh...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Jen Brown, Marketing Director at Worldly, about the evolving role of sustainability as a core business priority. Jen shares how businesses can use data to manage risk, deliver value, and build stronger supply chains. Listen in to discover how clear messaging, actionable insights, and alignment with customer expectations can drive progre...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Dan Aldridge, Marketing Director at PCG, about the evolution of ERP marketing and the growing importance of education over selling. Dan shares how his experience as a consultant shapes his marketing approach, emphasizing the role of authenticity and content that truly connects with IT decision-makers. He discusses u...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with John Vinson, Marketing Director at V-Soft Consulting, about the evolution of demand generation in B2B marketing and how it has evolved from what he calls the “wild west of digital marketing.” John shares insights on bridging the gap between marketing and sales, the role of CRM and ABM tools, and balancing automation with personalization....

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Prasanna Dhungel, co-founder of GrowByData, on adapting to Google’s evolving SERPs and the role of AI in search. Prasanna shares how brands can stay competitive by experimenting with diverse content, monitoring the share of voice, and leveraging data signals. Listen in to learn actionable steps to refine your SEO and paid search strategy to gain vis...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor sits down with Rafael Moiseev, the VP of global marketing at Customertimes. They explore the shift from traditional siloed marketing to agile, integrated teams, the crucial role of orchestration in meeting modern marketing demands, and the impact of marketing intelligence on driving qualified leads. Rafael shares his insights on the importance of h...

Wade Poezyn is a Senior Digital and Demand Generation Marketing Manager at Transact Campus, a technology company simplifying campus payments and commerce for higher education institutions. With over nine years of experience, Wade has become an expert in fintech, digital transformation, AI, and B2B, B2C, and B2B2C marketing. He is passionate about helping the younger generation advance in their careers, which he explores through his...

Chiala Marvici is a fractional director with extensive experience spanning multiple industries. With over two decades in this profession, Chiala has made significant contributions to leading companies through digital transformations, particularly in the beauty, real estate, and IT services sectors. Beginning her career in the beauty industry, she has continuously adapted to changes, playing a key role in helping businesses transiti...

Bijan Abrahim is a Senior Sales and Marketing Officer at theITSupportCenter, which provides 24/7, immediate, expert IT help desk support for end users of Fortune 500 organizations. An enterprise sales professional with over a decade of industry experience, Bijan specializes in optimizing sales processes, driving marketing initiatives, and enhancing team performance through cross-team collaboration. With a proven track record in imp...

Inga Finneke is the Marketing Director at Codal, which specializes in cutting-edge, data-driven strategies and solutions for enterprise brands and technology providers. With over a decade of experience in event management, branding, product marketing, and PR, Inga has a track record of designing strategic marketing programs and spearheading initiatives that boost demand and forge sustained partnerships in the tech industry. Her dyn...

Ben Ryan is the Marketing Manager at Transact Campus, which simplifies campus payments and commerce for higher education institutions, offering products ranging from mobile ordering to NFC wallets. Focused on marketing directly to students, faculty, and parents, Ben brings a fresh perspective to B2B and B2B marketing with a solid grasp of both worlds. With his experience, he adeptly wears multiple hats, constantly adapting to gener...

Clay Tuten is the CMO at KeyMark, a leading business process automation software provider for major enterprises. With 27 years in the creative and marketing field, Clay has a diverse background, encompassing sports, apparel, construction, events, and technology through both digital and traditional marketing avenues. Recognized for his entrepreneurial mindset, he has owned businesses, worked in agencies, and led corporate teams. He ...