Tailwind Marketing

Jonathan Huang is the Head of Global Digital Marketing at Spinnaker Support, a global provider of on-premise and cloud-based enterprise software support services. With over 12 years of experience in digital marketing, e-commerce, and content production, Jonathan's diverse background ranges from IT services to working with an NBA team. In his role, he leads demand generation efforts and specializes in crafting strategies that drive ...

COVID crushed events. Then AI, automation, and inbox spam made everyone forget how to talk to people. 

In this episode, Jocelyn Sexton and Carlos break down what's actually working with events, and why the ROI isn't in the booth. From "just go to the bar" tactics to how to avoid webinar fatigue, they show how to make people care, follow up like a human, and stop treating every interaction like a pitch. Whe...

The buyer's journey has changed and so should your marketing. In this episode, Jeff Bradburry and Carlos Corredor talk through how the shift to digital has changed what marketing needs to focus on. It's no longer about pushing content or chasing clicks, but about creating qualified opportunities that lead to real pipeline. They challenge the idea of being "data-driven" when the data is just clicks, and explain why cold...

There's something about B2B that makes marketers want to sound like robots. Brian Krenzer's not here for it.

In this episode, he and Carlos break down what B2B marketers can steal from consumer brands—and what they still get wrong. From defining your ICP to fixing the planning phase, Brian's take is practical, punchy, and grounded in math. Not vibes. They talk about how your buyer is a person (not a person...

What if everything you're doing to "build" a community is driving it away? 

Jason Baum's journey into community-building started in unexpected places—before it became a B2B buzzword.

In this episode, he and Carlos unpack what most brands get wrong about building a community: it's not a channel, it's not a forum, and it's definitely not a short-term play. From getting people to care, to earning...

The robots can write. That's not the problem. The problem is they can't sound like you. And if your content doesn't sound like you, it might as well be invisible. This episode covers copywriting in the AI era—where prompts meet point of view, sales teams drop blog ideas into Slack, and marketers try to rank on Google without losing their soul. Carlos and Shelly peel back the curtain on how real teams build content that...

In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Brett Carnali, VP of Sales and Marketing at Stone Door Group, about what most sales and marketing people miss: empathy. They dig into why detaching from the outcome leads to better deals, how overthinking your funnel kills momentum, and why simple, honest messaging beats clever campaigns. They also talk about vision, team focus, and how to l...

In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers and auditing before planning. They break down common mistakes like building personas around what you can sell instead of what customers actually need. The conversation touches on content channels for tech services, a "fail fa...

In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Brittany Dufin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning marketing with project managers and sales teams—who talk directly to customers—helps produce more relevant content. While too much feedback can be overwhelming, spotting key patterns is essential. 

They discuss ho...

In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits down with Matt Fiel, Executive VP at Penrod, to discuss how businesses can build great marketing teams even with limited resources. Matt shares his insights on how to allocate marketing budgets, the importance of knowing when to outsource specialized tasks, and how to structure a lean team that still drives meaningful results. 

They di...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Scott McCollum, Director of Product Marketing at Blue Mantis. They discuss the unique challenges mid-market companies face in IT marketing and security. Scott shares how these companies often juggle limited resources while trying to address both marketing and cybersecurity needs. He emphasizes the importance of tailoring marketing strategies for dif...

In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Paige Galley, Marketing Director at Prime Secure, about building a value proposition that stands out in a crowded IT market. Paige explains why being specific and measurable is key; instead of saying, "We have great people," she shows how to back it up with proof that builds trust.

She also shares tips on tailoring your message f...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads to drive both awareness and lead generation. He highlights the importance of blending LinkedIn's high-quality leads with the volume from cheaper platforms like Google. Key mistakes include over-focusing on bottom-funnel lea...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience's needs and your company's strengths. It's not just about saying what you want to say—it's about speaking to what your audience act...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable business systems using CRMs like Salesforce and HubSpot. Michael shares insights into the evolving role of CRM platforms, emphasizing the importance of process automation and visibility for organizational success. He also highligh...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Jen Brown, Marketing Director at Worldly, about the evolving role of sustainability as a core business priority. Jen shares how businesses can use data to manage risk, deliver value, and build stronger supply chains. Listen in to discover how clear messaging, actionable insights, and alignment with customer expectations can drive progre...

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Dan Aldridge, Marketing Director at PCG, about the evolution of ERP marketing and the growing importance of education over selling. Dan shares how his experience as a consultant shapes his marketing approach, emphasizing the role of authenticity and content that truly connects with IT decision-makers. He discusses u...