In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.
Takeaways
- Omneky generates personalized ads at scale using AI.
- The mission is to democratize growth for businesses of all sizes.
- Agentic AI transforms advertising into a business sales driver.
- Omnichannel advertising allows for better results across platforms.
- Demand generation is a larger market than demand capture.
- Retargeting can serve both demand generation and demand capture.
- Ad fatigue significantly decreases conversion rates.
- Automating media buying reduces costs and learning curves.
- AI's role in advertising will continue to grow.
- Omneky offers a free trial for users to explore its capabilities.
Chapters
00:00
Introduction to OmniKey and AI in Advertising
19:36
TC - Outtro All AV version 1.mp4
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