Summary
In this episode of Talk Commerce, Melissa Morris shares her journey in transforming her family's business, Sam's Caribbean Marketplace, into a modern e-commerce platform. With over three decades of history, Melissa discusses her role in revamping the business's online presence using Shopify, enhancing customer engagement through marketing strategies, and introducing innovative services like grocery delivery to Jamaica. She also reflects on her personal passions and the cultural influences that shape her work.
Takeaways
- Melissa started working in her family's business at 14.
- The transition to Shopify involved importing over a thousand products.
- Customer engagement is enhanced through videos and photography.
- The new website has improved user experience significantly.
- Innovative services include grocery delivery to Jamaica.
- Melissa's passion for art and music influences her work.
- Cultural influences play a significant role in the business.
- The business is experiencing new customer interest post-transition.
- Challenges included high shipping costs on the old website.
- Melissa encourages connections on LinkedIn for networking.
Chapters
00:00
Introduction to Sam's Caribbean Marketplace
03:24
Early Experiences in Family Business
06:06
Revamping the Online Presence
08:39
Integrating Food and Online Sales
11:32
Innovative Delivery Services
14:21
Challenges and Future Outlook
17:00
Cultural Influences and Closing Thoughts
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